TE Connectivity SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of TE Connectivity analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TE Connectivity SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TE Connectivity to benchmark its business & performance as compared to the competitors and industry. As of 2020, TE Connectivity is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top TE Connectivity competitors and includes TE Connectivity target market, segmentation, positioning & Unique Selling Proposition (USP).

TE Connectivity SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
TE Connectivity Brand Analysis
Parent Company

TE Connectivity Ltd.


Electronic Communications


Consumer Electronics

Tagline/ Slogan

Every Connection Counts


Responsible innovation

TE Connectivity STP
TE Connectivity Segmentation

Electronic components, communication and network solutions, subsea communication systems

Target Group

Consumer electronics manufacturers, telecom firms, defence and marine sectors

TE Connectivity Positioning

Brand with a sense of purpose and a focus on sustainability

TE Connectivity SWOT Analysis
TE Connectivity Strengths

Below are the Strengths in the SWOT Analysis of TE Connectivity:

1. Global leader in passive components – it generated revenues which is significantly larger than many of its competitors
2. Diverse product mix and vertical exposure – offers broad portfolio of products to customers in various industries
3. Presence in 20 countries with over 90 manufacturing units
4. Revenue base spread over vast geographical area

5. Expertise in the field of electronics, components and networking for aerospace, medicine, defense

TE Connectivity Weaknesses

Here are the weaknesses in the TE Connectivity SWOT Analysis:

1. High dependence on automotive and telecommunication industry can be troublesome if there is a slowdown
2.Raw material used is available only in small quantities with specific countries
3. Profits decreased which impacts investor confidence

TE Connectivity Opportunities

Following are the Opportunities in TE Connectivity SWOT Analysis:

1. Growth prospects due to acquisition of Deutsche Group – which is a provider of high-performance connectivity solutions in harsh conditions
2. Rising consumer electronics market – this market is supposed to generate revenues better than previous years
3. Rise in global demand for better and faster communication solutions

TE Connectivity Threats

The threats in the SWOT Analysis of TE Connectivity are as mentioned:

1. Risks associated with global, political, and economic relations makes it especially vulnerable due to its wide global presence
2. Environmental laws – it has to comply with different environmental laws and standards in EU, China and the US
3. The electronics market has competition

TE Connectivity Competition

Below are the top 5 TE Connectivity competitors:

1. Alcatel-Lucent

2. Corning Incorporated

3. CommScope, Inc.

4. Amphenol Corporation

5. Molex Incorporated

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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