Onida SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Onida analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Onida SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Onida to benchmark its business & performance as compared to the competitors and industry. As of 2020, Onida is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Onida competitors and includes Onida target market, segmentation, positioning & Unique Selling Proposition (USP).

Onida SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Onida Brand Analysis
Parent Company

Mirc Electronics Pvt. Ltd.


Home Appliances


Consumer Electronics

Tagline/ Slogan

Owner’s pride


Low cost innovations

Onida STP
Onida Segmentation

TVs, ACs, washing machines, ovens, mobiles

Onida Target Market

Upper middle class Households and individuals

Onida Positioning

Premium product maker which is owner’s pride

Onida SWOT Analysis
Onida Strengths

Below are the Strengths in the SWOT Analysis of Onida:

1. Ranked among the top in the brand trust report in appliances category
2. Fairly strong distributor network
3. Tie up with JVC helped it get the technological knowhow

4. The company has good brand presence through ads

5. Wide product portfolio like TVs, washing machines, inverters etc

Onida Weaknesses

Here are the weaknesses in the Onida SWOT Analysis:

1.Consumers not aware of all products from Onida compared to global brands
2.Rapidly changing technology in the segment and unable to keep pace with it due to limited resources
3.Lost sheen in its promotions compared to giant brands

Onida Opportunities

Following are the Opportunities in Onida SWOT Analysis:

1.Changing distribution channels (e-commerce sites)
2.Technogical advances in electronics can give opportunity for Onida to become more popular by introducing new features

3.Huge potential to expand owing to low penetration

4. Increased possibilities of export to middle east and African nations

Onida Threats

The threats in the SWOT Analysis of Onida are as mentioned:

1.Increased competition from Korean majors like Samsung, LG which have better scales and more power across the channels
2.Continued pressure on margins leading to eroding margins

Onida Competition

Below are the top 3 Onida competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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