Onida SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 4494

SWOT Analysis of Onida with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Mirc Electronics Pvt. Ltd.


Home Appliances


Consumer Electronics

Tagline/ Slogan

Owner’s pride


Low cost innovations

Onida STP


TVs, ACs, washing machines, ovens, mobiles

Target Group

Upper middle class Households and individuals


Premium product maker which is owner’s pride

Onida SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Onida :

1. Ranked among the top in the brand trust report in appliances category
2. Fairly strong distributor network
3. Tie up with JVC helped it get the technological knowhow

4. The company has good brand presence through ads

5. Wide product portfolio like TVs, washing machines, inverters etc


1.Consumers not aware of all products from Onida compared to global brands
2.Rapidly changing technology in the segment and unable to keep pace with it due to limited resources
3.Lost sheen in its promotions compared to giant brands


1.Changing distribution channels (e-commerce sites)
2.Technogical advances in electronics can give opportunity for Onida to become more popular by introducing new features

3.Huge potential to expand owing to low penetration

4. Increased possibilities of export to middle east and African nations


1.Increased competition from Korean majors like Samsung, LG which have better scales and more power across the channels
2.Continued pressure on margins leading to eroding margins

Onida Competition


Below are the 3 main Onida competitors :


The brandguide table above concludes the Onida SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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