Onida SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Onida SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Onida, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Onida to benchmark its business & performance as compared to the competitors, and make strategic improvements. Onida is one of the leading brands in the consumer electronics sector.

The article below lists the Onida SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Onida SWOT Analysis:

SWOT Analysis of Onida

For Onida, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Onida Strengths

The strengths of Onida looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Onida :

1. Ranked among the top in the brand trust report in appliances category
2. Fairly strong distributor network
3. Tie up with JVC helped it get the technological knowhow

4. The company has good brand presence through ads

5. Wide product portfolio like TVs, washing machines, inverters etc

Onida Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Onida SWOT Analysis:

1.Consumers not aware of all products from Onida compared to global brands
2.Rapidly changing technology in the segment and unable to keep pace with it due to limited resources
3.Lost sheen in its promotions compared to giant brands

Onida Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Onida SWOT Analysis:

1.Changing distribution channels (e-commerce sites)
2.Technogical advances in electronics can give opportunity for Onida to become more popular by introducing new features

3.Huge potential to expand owing to low penetration

4. Increased possibilities of export to middle east and African nations

Onida Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Onida are as mentioned:

1.Increased competition from Korean majors like Samsung, LG which have better scales and more power across the channels
2.Continued pressure on margins leading to eroding margins

Onida Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Onida:


Hence this concludes the Onida SWOT analysis.

Continue reading more about the brand/company.

About Onida

Onida Overview
Parent Company

Mirc Electronics Pvt. Ltd.


Home Appliances


Consumer Electronics

Tagline/ Slogan

Owner’s pride


Low cost innovations

Onida STP

TVs, ACs, washing machines, ovens, mobiles

Target Market

Upper middle class Households and individuals


Premium product maker which is owner’s pride

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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