Published in Consumer Electronics category by MBA Skool Team
Onida is one of the leading brands in the consumer electronics sector. Onida SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Onida:
Ranked among the top in the brand trust report in appliances category
Fairly strong distributor network
Tie up with JVC helped it get the technological knowhow
The company has good brand presence through ads
Wide product portfolio like TVs, washing machines, inverters etc
Above are the strengths in the SWOT Analysis of Onida. The strengths of Onida looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Consumers not aware of all products from Onida compared to global brands
Rapidly changing technology in the segment and unable to keep pace with it due to limited resources
Lost sheen in its promotions compared to giant brands
These were the weaknesses in the Onida SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Changing distribution channels (e-commerce sites)
Technogical advances in electronics can give opportunity for Onida to become more popular by introducing new features
Huge potential to expand owing to low penetration
Increased possibilities of export to middle east and African nations
Above we covered the opportunities in Onida SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Increased competition from Korean majors like Samsung, LG which have better scales and more power across the channels
Continued pressure on margins leading to eroding margins
The threats in the SWOT Analysis of Onida are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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