Videocon SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 6252

SWOT Analysis of Videocon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Videocon Industries Limited.


Consumer electronics ( This refers only to Videocon Consumer Electronics & Home Applicances)


IT & Technology

Tagline/ Slogan

The Indian Multinational


Technologically advanced products



Refrigerators, washing machines, mobile phones

Target Group

Middle and upper class individuals


Premium positioning with advanced features

SWOT Analysis


1.Fair brand awareness among the Indian customers
2. Wide distribution network available by owning retail stores namely Digiworld (selling its own products) and NeXT stores.
3. Acquisition of Thomson’s plants gave it access to its technology for TVs
4. Runs wide  brand portfolio under KenStar, Electrolux, Kelvinator, Sansui, Videocon brands

5. The parent company operations include Videocon Telecom, Videocon d2h, Videocon Consumer Electronics , Home Appliances

6. There are over 9000 people with the company


1.Videocon’s once strong hold i.e., CTV have lost the sheen
2.Dip in the net profits and sales over the years
3.Lower share in tier 1 cities and premium products


1.Growing consumer appliances market in tier -2,3 cities
2.Huge potential to expand owing to low market penetration in India


1.Increased competition from foreign players
2.decreasing brand image
3.Rapidly changing technology and new features being added by foreign players



2.LG electronics


The table above concludes the Videocon SWOT analysis along with its marketing and brand parameters.


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