Videocon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Videocon analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Videocon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Videocon to benchmark its business & performance as compared to the competitors and industry. As of 2020, Videocon is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Videocon competitors and includes Videocon target market, segmentation, positioning & Unique Selling Proposition (USP).

Videocon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Videocon Brand Analysis
Parent Company

Videocon Industries Limited.


Home Appliances


Consumer Electronics

Tagline/ Slogan

The Indian Multinational


Technologically advanced products

Videocon STP
Videocon Segmentation

Refrigerators, washing machines, mobile phones

Videocon Target Market

Middle and upper class individuals

Videocon Positioning

Premium positioning with advanced features

Videocon SWOT Analysis
Videocon Strengths

Below are the Strengths in the SWOT Analysis of Videocon:

1.Fair brand awareness among the Indian customers
2. Wide distribution network available by owning retail stores namely Digiworld (selling its own products) and NeXT stores.
3. Acquisition of Thomson’s plants gave it access to its technology for TVs
4. Runs wide  brand portfolio under KenStar, Electrolux, Kelvinator, Sansui, Videocon brands

5. The parent company operations include Videocon Telecom, Videocon d2h, Videocon Consumer Electronics , Home Appliances

6. There are over 9000 people with the company

Videocon Weaknesses

Here are the weaknesses in the Videocon SWOT Analysis:

1.Videocon’s once strong hold i.e., CTV have lost the sheen
2.Dip in the net profits and sales over the years
3.Lower share in tier 1 cities and premium products

Videocon Opportunities

Following are the Opportunities in Videocon SWOT Analysis:

1.Growing consumer appliances market in tier -2,3 cities
2.Huge potential to expand owing to low market penetration in India

Videocon Threats

The threats in the SWOT Analysis of Videocon are as mentioned:

1.Increased competition from foreign players
2.decreasing brand image
3.Rapidly changing technology and new features being added by foreign players

Videocon Competition

Below are the top 3 Videocon competitors:

2.LG electronics

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Videocon. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin