Videocon SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Videocon SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Videocon, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Videocon to benchmark its business & performance as compared to the competitors, and make strategic improvements. Videocon is one of the leading brands in the consumer electronics sector.

The article below lists the Videocon SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Videocon SWOT Analysis:

SWOT Analysis of Videocon

For Videocon, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Videocon Strengths

The strengths of Videocon looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Videocon :

1.Fair brand awareness among the Indian customers
2. Wide distribution network available by owning retail stores namely Digiworld (selling its own products) and NeXT stores.
3. Acquisition of Thomson’s plants gave it access to its technology for TVs
4. Runs wide  brand portfolio under KenStar, Electrolux, Kelvinator, Sansui, Videocon brands

5. The parent company operations include Videocon Telecom, Videocon d2h, Videocon Consumer Electronics , Home Appliances

6. There are over 9000 people with the company

Videocon Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Videocon SWOT Analysis:

1.Videocon’s once strong hold i.e., CTV have lost the sheen
2.Dip in the net profits and sales over the years
3.Lower share in tier 1 cities and premium products

Videocon Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Videocon SWOT Analysis:

1.Growing consumer appliances market in tier -2,3 cities
2.Huge potential to expand owing to low market penetration in India

Videocon Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Videocon are as mentioned:

1.Increased competition from foreign players
2.decreasing brand image
3.Rapidly changing technology and new features being added by foreign players

Videocon Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Videocon:

2.LG electronics

Hence this concludes the Videocon SWOT analysis.

Continue reading more about the brand/company.

About Videocon

Videocon Overview
Parent Company

Videocon Industries Limited.


Home Appliances


Consumer Electronics

Tagline/ Slogan

The Indian Multinational


Technologically advanced products

Videocon STP

Refrigerators, washing machines, mobile phones

Target Market

Middle and upper class individuals


Premium positioning with advanced features

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Videocon. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin