Published in Consumer Electronics category by MBA Skool Team
Videocon is one of the leading brands in the consumer electronics sector. Videocon SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Videocon:
Wide distribution network available by owning retail stores namely Digiworld (selling its own products) and NeXT stores.
Acquisition of Thomson’s plants gave it access to its technology for TVs
Runs widebrand portfolio under KenStar, Electrolux, Kelvinator, Sansui, Videocon brands
The parent company operations include Videocon Telecom, Videocon d2h, Videocon Consumer Electronics , Home Appliances
There are over 9000 people with the company
Above are the strengths in the SWOT Analysis of Videocon. The strengths of Videocon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Videocon’s once strong hold i.e., CTV have lost the sheen
Dip in the net profits and sales over the years
Lower share in tier 1 cities and premium products
These were the weaknesses in the Videocon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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