ONGC SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 16298

SWOT analysis of ONGC analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ONGC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ONGC to benchmark its business & performance as compared to the competitors and industry. ONGC is one of the leading brands in the energy & power sector. The table below also lists the top ONGC competitors and elaborates ONGC market segmentation, target group, positioning & Unique Selling Proposition (USP).

ONGC SWOT, Competitors, Marketing STP & Brand analysis Table

ONGC (Oil and Natural Gas Corporation)

Parent CompanyONGC

Oil & Gas


Energy & Power

Tagline/ Slogan

Making tomorrow brighter; Nibhaye zimmedari bharose se


ONGC is India's biggest oil and gas exploration organisation


Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


ONGC is positioned as the future of India's energy

ONGC SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ONGC. Strengths are:

1. ONGC is Indias largest crude oil and natural gas producer
2. Strong brand name of ONGC company
3. High profit making and high revenues
4. Has over 30,000 employees in its workforce
5. ONGC produces about 30% of India's crude oil requirement
6. Contributes 70%+ of India's crude oil production and 80%+ of India's natural gas production
7. Commemorative Coin set was released to mark 50 Years of ONGC

8. Strong advertising and branding of the company along with recognition from several awards

9. Owned by the Govt of India, ONGC has got a strong financial backing


Here are the weaknesses in the ONGC SWOT Analysis:

1. Being a government organization, slow bureaucratic decisions can reduce efficiency

2. Intense competition means limited market share growth for ONGC


Following are the Opportunities in ONGC SWOT Analysis:

1. Increasing fuel/oil prices means higher margins for ONGC
2. Increasing natural gas market
3. ONGC can increase business by more oil well discoveries
4. Expand global export market and have international tie-ups


The threats in the SWOT Analysis of ONGC are as mentioned:

1.Government regulations affects business of ONGC
2.High competition form Indian as well as global oil companies
3.Hybrid and electric cars in the market can reduce fuel consumption

4. Fluctuating crude oil prices can affect the business

ONGC Competition

Below are the top 4 ONGC competitors:

1. Bharat Petroleum

2. Hindustan Petroleum


4. Reliance Industries Limited

The brandguide table above concludes the ONGC SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ONGC. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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