Total SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 11678

SWOT analysis of Total analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Total SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Total to benchmark its business & performance as compared to the competitors and industry. Total is one of the leading brands in the energy & power sector. The table below also lists the top Total competitors and elaborates Total market segmentation, target group, positioning & Unique Selling Proposition (USP).

Total SWOT, Competitors, Marketing STP & Brand analysis Table


Parent CompanyTotal

Oil & Gas


Energy & Power

Tagline/ Slogan

Our energy is your energy


Total is a global brand name and one of the world's "supermajor"

Total STP

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


Quality of petroleum and natural gas prodcucts from Total

Total SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Total. Strengths are:

1.Total is one of the leading oil and gas companies
2.It has diverse operations in chemicals, coal, power generation
3.Strong brandname
4.Excellent global reach
5.Entering nuclear energy sector
6.Crude Oil and product trading


Here are the weaknesses in the Total SWOT Analysis:

1.Legal issues
2.Employee management
3.Oil spill controversies
4.Fraudulent investments and bribery cases


Following are the Opportunities in Total SWOT Analysis:

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market


The threats in the SWOT Analysis of Total are as mentioned:

1.Government regulations
2.High Competition
3.Hybrid cars replacing petrol and diesel cars

Total Competition

Below are the top 5 Total competitors:

1. Chevron Corporation

2. Exxon Mobil

3. Royal Dutch Shell

4. BP

5. ConocoPhillips

The brandguide table above concludes the Total SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Total. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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