Total SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Total analyses the brand by its strengths, weaknesses, opportunities & threats. In Total SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Total to benchmark its business & performance as compared to the competitors. Total is one of the leading brands in the energy & power sector.

The article below lists the Total SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Total SWOT Analysis:

SWOT Analysis of Total

For Total, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Total Strengths

The strengths of Total looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Total :

1.Total is one of the leading oil and gas companies
2.It has diverse operations in chemicals, coal, power generation
3.Strong brandname
4.Excellent global reach
5.Entering nuclear energy sector
6.Crude Oil and product trading

Total Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Total SWOT Analysis:

1.Legal issues
2.Employee management
3.Oil spill controversies
4.Fraudulent investments and bribery cases


Total Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Total SWOT Analysis:

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market

Total Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Total are as mentioned:

1.Government regulations
2.High Competition
3.Hybrid cars replacing petrol and diesel cars


Total Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Total:

1. Chevron Corporation

2. Exxon Mobil

3. Royal Dutch Shell

4. BP

5. ConocoPhillips

Hence this concludes the Total SWOT analysis.

Continue reading more about the brand/company.

About Total

Total

Parent CompanyTotal
Category

Oil & Gas

Sector

Energy & Power

Tagline/ Slogan

Our energy is your energy

USP

Total is a global brand name and one of the world's "supermajor"

Total STP
Segmentation

Corporates, countries, individuals looking to fulfill energy needs

Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

Quality of petroleum and natural gas prodcucts from Total


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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