Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Total analyses the brand by its strengths, weaknesses, opportunities & threats. In Total SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Total to benchmark its business & performance as compared to the competitors. Total is one of the leading brands in the energy & power sector.
The table below lists the Total SWOT (Strengths, Weaknesses, Opportunities, Threats), top Total competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Total is a global brand name and one of the world's "supermajor"
Corporates, countries, individuals looking to fulfill energy needs
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses
Quality of petroleum and natural gas prodcucts from Total
SWOT Analysis of Total
Below are the Strengths in the SWOT Analysis of Total:
1.Total is one of the leading oil and gas companies 2.It has diverse operations in chemicals, coal, power generation 3.Strong brandname 4.Excellent global reach 5.Entering nuclear energy sector 6.Crude Oil and product trading
Here are the weaknesses in the Total SWOT Analysis:
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Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Total. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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