Total SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Total SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Total, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Total is one of the leading brands in the energy & power sector. The article below lists the Total SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Total

For Total, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Total Strengths

The strengths of Total looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Total :

1.Total is one of the leading oil and gas companies
2.It has diverse operations in chemicals, coal, power generation
3.Strong brandname
4.Excellent global reach
5.Entering nuclear energy sector
6.Crude Oil and product trading

Total Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Total SWOT Analysis:

1.Legal issues
2.Employee management
3.Oil spill controversies
4.Fraudulent investments and bribery cases

Read more about Total

Total Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Total SWOT Analysis:

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market

Total Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Total are as mentioned:

1.Government regulations
2.High Competition
3.Hybrid cars replacing petrol and diesel cars

Hence this concludes the Total SWOT analysis.

Continue reading more about the brand/company.

About Total


Parent CompanyTotal

Oil & Gas


Energy & Power

Tagline/ Slogan

Our energy is your energy


Total is a global brand name and one of the world's "supermajor"

Total STP

Corporates, countries, individuals looking to fulfill energy needs

Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


Quality of petroleum and natural gas prodcucts from Total

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Total. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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