BASF SWOT Analysis, Competitors & USP

BASF SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of BASF, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BASF to benchmark its business & performance as compared to the competitors, and make strategic improvements. BASF is one of the leading brands in the energy & power sector.

The article below lists the BASF SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the BASF SWOT Analysis:

SWOT Analysis of BASF

For BASF, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

BASF Strengths

The strengths of BASF looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of BASF :

1.Leading chemical company
2.Subsidiaries and joint ventures in more than 80 countries
3.High product range

BASF Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the BASF SWOT Analysis:

1.Cost of enivronmental hazards

BASF Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in BASF SWOT Analysis:

1.New Product development
2.Increasing need in asia Pacific
3.More development in modern technologies like genetically modified organisms in which they are currently working

BASF Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of BASF are as mentioned:

1.Government regulations
2.High Competition
3.Economic instability
4.Controversy regarding chromium Spill in Hannibal can cause future problems

Hence this concludes the BASF SWOT analysis.

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About BASF

	BASF Chemical Company
Parent Company	BASF
Category	Oil & Gas
Sector	Energy & Power
Tagline/ Slogan	The chemical company
USP	Largest chemical company in the world headquartered in Germany
BASF STP
Segmentation	Corporates, countries, individuals looking to fulfill energy needs
Target Market	Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses
Positioning	Largest producer of chemicals on the world

BASF Competitors

1. Tata Chemicals

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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