BASF SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of BASF analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BASF SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BASF to benchmark its business & performance as compared to the competitors and industry. BASF is one of the leading brands in the energy & power sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top BASF competitors and includes BASF target market, segmentation, positioning & Unique Selling Proposition (USP).

BASF SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

BASF Chemical Company

Parent CompanyBASF

Oil & Gas


Energy & Power

Tagline/ Slogan

The chemical company


Largest chemical company in the world headquartered in Germany

BASF Segmentation

Corporates, countries, individuals looking to fulfill energy needs

BASF Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

BASF Positioning

Largest producer of chemicals on the world

BASF SWOT Analysis
BASF Strengths

Below are the Strengths in the SWOT Analysis of BASF:

1.Leading chemical company
2.Subsidiaries and joint ventures in more than 80 countries
3.High product range

BASF Weaknesses

Here are the weaknesses in the BASF SWOT Analysis:

1.Cost of enivronmental hazards

BASF Opportunities

Following are the Opportunities in BASF SWOT Analysis:

1.New Product development
2.Increasing need in asia Pacific
3.More development in modern technologies like genetically modified organisms in which they are currently working

BASF Threats

The threats in the SWOT Analysis of BASF are as mentioned:

1.Government regulations
2.High Competition
3.Economic instability
4.Controversy regarding chromium Spill in Hannibal can cause future problems

BASF Competition

1. Tata Chemicals

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BASF. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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