Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of BASF analyses the brand by its strengths, weaknesses, opportunities & threats. In BASF SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like BASF to benchmark its business & performance as compared to the competitors. BASF is one of the leading brands in the energy & power sector.
The article below lists the BASF SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the BASF SWOT Analysis:
For BASF, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of BASF looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of BASF :
1.Leading chemical company 2.Subsidiaries and joint ventures in more than 80 countries 3.High product range
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the BASF SWOT Analysis:
1.Cost of enivronmental hazards
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in BASF SWOT Analysis:
1.New Product development 2.Increasing need in asia Pacific 3.More development in modern technologies like genetically modified organisms in which they are currently working
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of BASF are as mentioned:
1.Government regulations 2.High Competition 3.Economic instability 4.Controversy regarding chromium Spill in Hannibal can cause future problems
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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