Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Petronas analyses the brand by its strengths, weaknesses, opportunities & threats. In Petronas SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Petronas to benchmark its business & performance as compared to the competitors. Petronas is one of the leading brands in the energy & power sector.
The article below lists the Petronas SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Petronas SWOT Analysis:
For Petronas, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Petronas looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Petronas :
1.One of the world's strongest brand names 2.Presence in motorsport formula 1 3.Diverse and huge operations 4.Huge market potential 5.Petronas has grown to be an integrated international oil and gas company with business interests in 35 countries 6.Sponsored education to Malaysian students
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Petronas SWOT Analysis:
1.Cost of environmental hazards 2.Legal issues 3.Employment scam
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Petronas SWOT Analysis:
1.Increasing fuel/oil prices 2.Increasing natural gas market 3.More oil well discoveries 4.Expand export market
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Petronas are as mentioned:
1.Government regulations 2.High Competition
There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Petronas:
One of Asia'a biggest company which also participates in Motosports Formula1
Corporates, countries, individuals looking to fulfill energy needs
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses
Petronas is one of Asia's most profitable company
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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