Petronas SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 21167
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SWOT analysis of Petronas analyses the brand/company with its strengths, weaknesses, opportunities & threats. Petronas is one of the leading brands in the energy & power sector. The table below also lists the top Petronas competitors and elaborates Petronas segmentation, targeting, positioning & USP.

Petronas

Parent CompanyPetronas

Category

Oil & Gas

Sector

Energy & Power

Tagline/ Slogan

Experience to Believe

USP

One of Asia'a biggest company which also participates in Motosports Formula1

Petronas STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

Petronas is one of Asia's most profitable company

Petronas SWOT

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Petronas. Strengths are:

1.One of the world's strongest brand names
2.Presence in motorsport formula 1
3.Diverse and huge operations
4.Huge market potential
5.Petronas has grown to be an integrated international oil and gas company with business interests in 35 countries
6.Sponsored education to Malaysian students

Weaknesses

Here are the weaknesses in the Petronas SWOT Analysis:

1.Cost of environmental hazards
2.Legal issues
3.Employment scam

Opportunities

Following are the Opportunities in Petronas SWOT Analysis:

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market

Threats

The threats in the SWOT Analysis of Petronas are as mentioned:

1.Government regulations
2.High Competition

Petronas Competition

Competitors

Below are the top 5 Petronas competitors:

1. BP

2. Chevron Corporation

3. Royal Dutch Shell

4. Total

5. ConocoPhillips


The brandguide table above concludes the Petronas SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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