Petronas SWOT Analysis

Published in Energy & Power category by MBA Skool Team

Petronas is one of the leading brands in the energy & power sector. Petronas SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Petronas:

Petronas Strengths

  1. One of the world's strongest brand names
  2. Presence in motorsport formula 1
  3. Diverse and huge operations
  4. Huge market potential
  5. Petronas has grown to be an integrated international oil and gas company with business interests in 35 countries
  6. Sponsored education to Malaysian students

Above are the strengths in the SWOT Analysis of Petronas. The strengths of Petronas looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Petronas Weaknesses

  1. Cost of environmental hazards
  2. Legal issues
  3. Employment scam

These were the weaknesses in the Petronas SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Petronas Opportunities

  1. Increasing fuel/oil prices
  2. Increasing natural gas market
  3. More oil well discoveries
  4. Expand export market

Above we covered the opportunities in Petronas SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Petronas Threats

  1. Government regulations
  2. High Competition

The threats in the SWOT Analysis of Petronas are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Petronas SWOT analysis.

Continue reading more about the brand/company.

About Petronas

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Petronas Overview
Parent CompanyPetronas

Oil & Gas


Energy & Power

Tagline/ Slogan

Experience to Believe


One of Asia'a biggest company which also participates in Motosports Formula1

Petronas STP

Corporates, countries, individuals looking to fulfill energy needs

Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


Petronas is one of Asia's most profitable company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Petronas. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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