Petronas SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Petronas analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Petronas SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Petronas to benchmark its business & performance as compared to the competitors and industry. As of 2020, Petronas is one of the leading brands in the energy & power sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Petronas competitors and includes Petronas target market, segmentation, positioning & Unique Selling Proposition (USP).

Petronas SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Petronas Brand Analysis
Parent CompanyPetronas

Oil & Gas


Energy & Power

Tagline/ Slogan

Experience to Believe


One of Asia'a biggest company which also participates in Motosports Formula1

Petronas STP
Petronas Segmentation

Corporates, countries, individuals looking to fulfill energy needs

Petronas Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Petronas Positioning

Petronas is one of Asia's most profitable company

Petronas SWOT Analysis
Petronas Strengths

Below are the Strengths in the SWOT Analysis of Petronas:

1.One of the world's strongest brand names
2.Presence in motorsport formula 1
3.Diverse and huge operations
4.Huge market potential
5.Petronas has grown to be an integrated international oil and gas company with business interests in 35 countries
6.Sponsored education to Malaysian students

Petronas Weaknesses

Here are the weaknesses in the Petronas SWOT Analysis:

1.Cost of environmental hazards
2.Legal issues
3.Employment scam

Petronas Opportunities

Following are the Opportunities in Petronas SWOT Analysis:

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market

Petronas Threats

The threats in the SWOT Analysis of Petronas are as mentioned:

1.Government regulations
2.High Competition

Petronas Competition

Below are the top 5 Petronas competitors:

1. BP

2. Chevron Corporation

3. Royal Dutch Shell

4. Total

5. ConocoPhillips

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Petronas. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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