Petronas SWOT Analysis
Petronas is one of the leading brands in the energy & power sector. Petronas SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Petronas:
Quick Glance:
Petronas Strengths
- One of the world's strongest brand names
- Presence in motorsport formula 1
- Diverse and huge operations
- Huge market potential
- Petronas has grown to be an integrated international oil and gas company with business interests in 35 countries
- Sponsored education to Malaysian students
Above are the strengths in the SWOT Analysis of Petronas. The strengths of Petronas looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Petronas Weaknesses
- Cost of environmental hazards
- Legal issues
- Employment scam
These were the weaknesses in the Petronas SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Petronas Opportunities
- Increasing fuel/oil prices
- Increasing natural gas market
- More oil well discoveries
- Expand export market
Above we covered the opportunities in Petronas SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Petronas Threats
- Government regulations
- High Competition
The threats in the SWOT Analysis of Petronas are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Petronas SWOT analysis.
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About Petronas
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Petronas Overview | |
|---|---|
| Parent Company | Petronas |
| Category |
Oil & Gas |
| Sector | |
| Tagline/ Slogan |
Experience to Believe |
| USP |
One of Asia'a biggest company which also participates in Motosports Formula1 |
| Petronas STP | |
| Segmentation |
Corporates, countries, individuals looking to fulfill energy needs |
| Target Market |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
| Positioning |
Petronas is one of Asia's most profitable company |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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