Petronas SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 22828

SWOT analysis of Petronas analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Petronas SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Petronas to benchmark its business & performance as compared to the competitors and industry. Petronas is one of the leading brands in the energy & power sector. The table below also lists the top Petronas competitors and elaborates Petronas market segmentation, target group, positioning & Unique Selling Proposition (USP).

Petronas SWOT, Competitors, Marketing STP & Brand analysis Table
Petronas Brand Analysis
Parent CompanyPetronas

Oil & Gas


Energy & Power

Tagline/ Slogan

Experience to Believe


One of Asia'a biggest company which also participates in Motosports Formula1

Petronas STP

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


Petronas is one of Asia's most profitable company

Petronas SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Petronas. Strengths are:

1.One of the world's strongest brand names
2.Presence in motorsport formula 1
3.Diverse and huge operations
4.Huge market potential
5.Petronas has grown to be an integrated international oil and gas company with business interests in 35 countries
6.Sponsored education to Malaysian students


Here are the weaknesses in the Petronas SWOT Analysis:

1.Cost of environmental hazards
2.Legal issues
3.Employment scam


Following are the Opportunities in Petronas SWOT Analysis:

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market


The threats in the SWOT Analysis of Petronas are as mentioned:

1.Government regulations
2.High Competition

Petronas Competition

Below are the top 5 Petronas competitors:

1. BP

2. Chevron Corporation

3. Royal Dutch Shell

4. Total

5. ConocoPhillips

The brandguide table above concludes the Petronas SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Petronas. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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