EDP Energias de Portugal SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of EDP Energias de Portugal analyses the brand by its strengths, weaknesses, opportunities & threats. In EDP Energias de Portugal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like EDP Energias de Portugal to benchmark its business & performance as compared to the competitors. EDP Energias de Portugal is one of the leading brands in the energy & power sector.
The table below lists the EDP Energias de Portugal SWOT (Strengths, Weaknesses, Opportunities, Threats), top EDP Energias de Portugal competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
EDP Energias de Portugal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Leading power generator of Portugal as well as one of the top business groups of Portugal
EDP Energias de Portugal STP
Electrical utilities for Industries, Retail customers, ports etc
Industries, corporates, retailer customers
A major electricity operator in Europe
SWOT Analysis of EDP Energias de Portugal
EDP Energias de Portugal Strengths
Below are the Strengths in the SWOT Analysis of EDP Energias de Portugal:
1.Has plants in Portugal, Spain, Macau, Brazil, Africa and also in the U.S. with a total installed capacity of over 16000 MW – spread across thermal ,hydro and renewable energy power generation – employing over 13,000 people 2. Has a very balanced portfolio of thermal (coal and natural gas combined cycle) and hydro power in the Iberian Peninsula (Portugal and Spain)
3. It is one of the largest producer of Wind Energy and also features in the top 250 of the Forbes 4.Ranked highly in the Dow Jones sustainability index
5. Strong financial position and brand reputation
EDP Energias de Portugal Weaknesses
Here are the weaknesses in the EDP Energias de Portugal SWOT Analysis:
1.Focussed mainly in Iberian Peninsula and having less presence in other parts of Europe or in Africa
2. Most of its debt funding is through long and medium term bonds and commercial paper. This can prove risky in case markets become volatile.
EDP Energias de Portugal Opportunities
Following are the Opportunities in EDP Energias de Portugal SWOT Analysis:
1.Opportunities in other parts of Europe and in other countries
2. Opportunities in other forms of energy like Biomass, Solar etc
3. Ever growing need for power in Europe.
EDP Energias de Portugal Threats
The threats in the SWOT Analysis of EDP Energias de Portugal are as mentioned:
1.Increase in prices of coal (internationally) 2.Consolidation of Power companies in Europe.
EDP Energias de Portugal Competition
EDP Energias de Portugal Competitors
Below are the top 3 competitors of EDP Energias de Portugal:
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