EDP Energias de Portugal SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2959

SWOT Analysis of EDP Energias de Portugal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

EDP - Energias de Portugal

Parent Company

Energias de Portugal


Electric Utilities


Energy & Power

Tagline/ Slogan

Sinta a nossa energia (Feel our energy)


Leading power generator of Portugal as well as one of the top business groups of Portugal

EDP Energias de Portugal STP


Electrical utilities for Industries, Retail customers, ports etc

Target Group

Industries, corporates, retailer customers


A major electricity operator in Europe

EDP Energias de Portugal SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of EDP Energias de Portugal :

1.Has plants in Portugal, Spain, Macau, Brazil, Africa and also in the U.S. with a total installed capacity of over 16000 MW – spread across thermal ,hydro and renewable energy power generation – employing over 13,000 people
2. Has a very balanced portfolio of thermal (coal and natural gas combined cycle) and hydro power in the Iberian Peninsula (Portugal and Spain)

3. It is one of the largest producer of Wind Energy and also features in the top 250 of the Forbes
4.Ranked highly in the Dow Jones sustainability index

5. Strong financial position and brand reputation


1.Focussed mainly in Iberian Peninsula and having less presence in other parts of Europe or in Africa

2. Most of its debt funding is through long and medium term bonds and commercial paper. This can prove risky in case markets become volatile.


1.Opportunities in other parts of Europe and in other countries

2. Opportunities in other forms of energy like Biomass, Solar etc

3. Ever growing need for power in Europe.


1.Increase in prices of coal (internationally)
2.Consolidation of Power companies in Europe.

EDP Energias de Portugal Competition


Below are the 3 main EDP Energias de Portugal competitors :

1.GDF Suez
3.Electricite de France

The brandguide table above concludes the EDP Energias de Portugal SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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