EDP Energias de Portugal SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of EDP Energias de Portugal analyses the brand/company with its strengths, weaknesses, opportunities & threats. In EDP Energias de Portugal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like EDP Energias de Portugal to benchmark its business & performance as compared to the competitors and industry. EDP Energias de Portugal is one of the leading brands in the energy & power sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top EDP Energias de Portugal competitors and includes EDP Energias de Portugal target market, segmentation, positioning & Unique Selling Proposition (USP).

EDP Energias de Portugal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
EDP Energias de Portugal Brand Analysis
Parent Company

Energias de Portugal

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

Sinta a nossa energia (Feel our energy)

USP

Leading power generator of Portugal as well as one of the top business groups of Portugal

EDP Energias de Portugal STP
EDP Energias de Portugal Segmentation

Electrical utilities for Industries, Retail customers, ports etc

EDP Energias de Portugal Target Market

Industries, corporates, retailer customers

EDP Energias de Portugal Positioning

A major electricity operator in Europe

EDP Energias de Portugal SWOT Analysis
EDP Energias de Portugal Strengths

Below are the Strengths in the SWOT Analysis of EDP Energias de Portugal:

1.Has plants in Portugal, Spain, Macau, Brazil, Africa and also in the U.S. with a total installed capacity of over 16000 MW – spread across thermal ,hydro and renewable energy power generation – employing over 13,000 people
2. Has a very balanced portfolio of thermal (coal and natural gas combined cycle) and hydro power in the Iberian Peninsula (Portugal and Spain)

3. It is one of the largest producer of Wind Energy and also features in the top 250 of the Forbes
4.Ranked highly in the Dow Jones sustainability index

5. Strong financial position and brand reputation

EDP Energias de Portugal Weaknesses

Here are the weaknesses in the EDP Energias de Portugal SWOT Analysis:

1.Focussed mainly in Iberian Peninsula and having less presence in other parts of Europe or in Africa

2. Most of its debt funding is through long and medium term bonds and commercial paper. This can prove risky in case markets become volatile.

EDP Energias de Portugal Opportunities

Following are the Opportunities in EDP Energias de Portugal SWOT Analysis:

1.Opportunities in other parts of Europe and in other countries

2. Opportunities in other forms of energy like Biomass, Solar etc

3. Ever growing need for power in Europe.

EDP Energias de Portugal Threats

The threats in the SWOT Analysis of EDP Energias de Portugal are as mentioned:

1.Increase in prices of coal (internationally)
2.Consolidation of Power companies in Europe.

EDP Energias de Portugal Competition
Competitors

Below are the top 3 EDP Energias de Portugal competitors:

1.GDF Suez
2.E.ON
3.Electricite de France


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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