EDP Energias de Portugal SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of EDP Energias de Portugal analyses the brand by its strengths, weaknesses, opportunities & threats. In EDP Energias de Portugal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like EDP Energias de Portugal to benchmark its business & performance as compared to the competitors. EDP Energias de Portugal is one of the leading brands in the energy & power sector.

The article below lists the EDP Energias de Portugal SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the EDP Energias de Portugal SWOT Analysis:

SWOT Analysis of EDP Energias de Portugal

For EDP Energias de Portugal, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

EDP Energias de Portugal Strengths

The strengths of EDP Energias de Portugal looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of EDP Energias de Portugal :

1.Has plants in Portugal, Spain, Macau, Brazil, Africa and also in the U.S. with a total installed capacity of over 16000 MW – spread across thermal ,hydro and renewable energy power generation – employing over 13,000 people
2. Has a very balanced portfolio of thermal (coal and natural gas combined cycle) and hydro power in the Iberian Peninsula (Portugal and Spain)

3. It is one of the largest producer of Wind Energy and also features in the top 250 of the Forbes
4.Ranked highly in the Dow Jones sustainability index

5. Strong financial position and brand reputation

EDP Energias de Portugal Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the EDP Energias de Portugal SWOT Analysis:

1.Focussed mainly in Iberian Peninsula and having less presence in other parts of Europe or in Africa

2. Most of its debt funding is through long and medium term bonds and commercial paper. This can prove risky in case markets become volatile.


EDP Energias de Portugal Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in EDP Energias de Portugal SWOT Analysis:

1.Opportunities in other parts of Europe and in other countries

2. Opportunities in other forms of energy like Biomass, Solar etc

3. Ever growing need for power in Europe.

EDP Energias de Portugal Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of EDP Energias de Portugal are as mentioned:

1.Increase in prices of coal (internationally)
2.Consolidation of Power companies in Europe.


EDP Energias de Portugal Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of EDP Energias de Portugal:

1.GDF Suez
2.E.ON
3.Electricite de France

Hence this concludes the EDP Energias de Portugal SWOT analysis.

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About EDP Energias de Portugal

EDP Energias de Portugal Overview
Parent Company

Energias de Portugal

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

Sinta a nossa energia (Feel our energy)

USP

Leading power generator of Portugal as well as one of the top business groups of Portugal

EDP Energias de Portugal STP
Segmentation

Electrical utilities for Industries, Retail customers, ports etc

Target Market

Industries, corporates, retailer customers

Positioning

A major electricity operator in Europe


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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