SWOT analysis of EDP Energias de Portugal analyses the brand by its strengths, weaknesses, opportunities & threats. In EDP Energias de Portugal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like EDP Energias de Portugal to benchmark its business & performance as compared to the competitors. EDP Energias de Portugal is one of the leading brands in the energy & power sector.
The table below lists the EDP Energias de Portugal SWOT (Strengths, Weaknesses, Opportunities, Threats), top EDP Energias de Portugal competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
EDP Energias de Portugal Brand Analysis | |
---|---|
Parent Company |
Energias de Portugal |
Category |
Electric Utilities |
Sector | |
Tagline/ Slogan |
Sinta a nossa energia (Feel our energy) |
USP |
Leading power generator of Portugal as well as one of the top business groups of Portugal |
EDP Energias de Portugal STP | |
Segment |
Electrical utilities for Industries, Retail customers, ports etc |
Target Group |
Industries, corporates, retailer customers |
Positioning |
A major electricity operator in Europe |
SWOT Analysis of EDP Energias de Portugal | |
EDP Energias de Portugal Strengths |
Below are the Strengths in the SWOT Analysis of EDP Energias de Portugal: 1.Has plants in Portugal, Spain, Macau, Brazil, Africa and also in the U.S. with a total installed capacity of over 16000 MW – spread across thermal ,hydro and renewable energy power generation – employing over 13,000 people 3. It is one of the largest producer of Wind Energy and also features in the top 250 of the Forbes 5. Strong financial position and brand reputation |
EDP Energias de Portugal Weaknesses |
Here are the weaknesses in the EDP Energias de Portugal SWOT Analysis: 1.Focussed mainly in Iberian Peninsula and having less presence in other parts of Europe or in Africa 2. Most of its debt funding is through long and medium term bonds and commercial paper. This can prove risky in case markets become volatile. |
EDP Energias de Portugal Opportunities |
Following are the Opportunities in EDP Energias de Portugal SWOT Analysis: 1.Opportunities in other parts of Europe and in other countries 2. Opportunities in other forms of energy like Biomass, Solar etc 3. Ever growing need for power in Europe. |
EDP Energias de Portugal Threats |
The threats in the SWOT Analysis of EDP Energias de Portugal are as mentioned: 1.Increase in prices of coal (internationally) |
EDP Energias de Portugal Competition | |
EDP Energias de Portugal Competitors |
Below are the top 3 competitors of EDP Energias de Portugal: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to EDP Energias de Portugal. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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