LeGrand SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 4217

SWOT Analysis of LeGrand with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Electrical Equipment


Energy & Power

Tagline/ Slogan

Ideas that click


A global leader in wiring devices and cable management; They have a complete solution for every project of any type of market

LeGrand STP


Electric Equipment – Switchgears ,Relays ,Circuits for industrial, residential and commercial markets

Target Group

Construction companies, Distributors, dealers and builders


LeGrand is the global specialist in electrical and digital building infrastructures

LeGrand SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of LeGrand. Strengths are:

1. Strong presence andaccess across various market segments
2. It has invested in fast-growing emerging countries and high-potential subsectors

3. Has high operating margin, among the highest in the sector

4. High investment in R&D has helped it to deliver innovative solutions to its customers

5. Leader in the sector of low-voltage electrical installations and information networks for buildings

6. Large range of products

7. Continual policy of innovation and Strong marketing campaign

8. Solid financial situation to auto finance organic and

external growth


Here are the weaknesses of LeGrand :

1.Poor acquisition history

2. Increase in raw materials prices

3. High financial leverage compared to peers


Following are the Opportunities of LeGrand :

1. Sector entry barriers to new-comers in respect to

electrical norms

2. Weak cycles of the sector

3. High-growth prospect of emerging markets

4. Globalization and reduction of costs


The threats of LeGrand are as mentioned :

1.The financial market illness and the economic deceleration, has significant effect on its revenues
2.LeGrand itself may become a takeover target for large industrial groups

3. Highly regulated electrical sector

4. Environmental legislations on industrial wastes

5. Fierce competition in the sector

LeGrand Competition


Below are the 3 main LeGrand competitors :

1.Schneider Electric


The brandguide table above concludes the LeGrand SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to LeGrand. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin