LeGrand SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of LeGrand analyses the brand by its strengths, weaknesses, opportunities & threats. In LeGrand SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like LeGrand to benchmark its business & performance as compared to the competitors. LeGrand is one of the leading brands in the energy & power sector.

The article below lists the LeGrand SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the LeGrand SWOT Analysis:

SWOT Analysis of LeGrand

For LeGrand, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

LeGrand Strengths

The strengths of LeGrand looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of LeGrand :

1. Strong presence andaccess across various market segments
2. It has invested in fast-growing emerging countries and high-potential subsectors

3. Has high operating margin, among the highest in the sector

4. High investment in R&D has helped it to deliver innovative solutions to its customers

5. Leader in the sector of low-voltage electrical installations and information networks for buildings

6. Large range of products

7. Continual policy of innovation and Strong marketing campaign

8. Solid financial situation to auto finance organic and

external growth

LeGrand Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the LeGrand SWOT Analysis:

1.Poor acquisition history

2. Increase in raw materials prices

3. High financial leverage compared to peers


LeGrand Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in LeGrand SWOT Analysis:

1. Sector entry barriers to new-comers in respect to

electrical norms

2. Weak cycles of the sector

3. High-growth prospect of emerging markets

4. Globalization and reduction of costs

LeGrand Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of LeGrand are as mentioned:

1.The financial market illness and the economic deceleration, has significant effect on its revenues
2.LeGrand itself may become a takeover target for large industrial groups

3. Highly regulated electrical sector

4. Environmental legislations on industrial wastes

5. Fierce competition in the sector


LeGrand Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of LeGrand:

1.Schneider Electric

2.Havells
3.ABB

Hence this concludes the LeGrand SWOT analysis.

Continue reading more about the brand/company.

About LeGrand

LeGrand Overview
Parent Company

LeGrand

Category

Electrical Equipment

Sector

Energy & Power

Tagline/ Slogan

Ideas that click

USP

A global leader in wiring devices and cable management; They have a complete solution for every project of any type of market

LeGrand STP
Segmentation

Electric Equipment – Switchgears ,Relays ,Circuits for industrial, residential and commercial markets

Target Market

Construction companies, Distributors, dealers and builders

Positioning

LeGrand is the global specialist in electrical and digital building infrastructures


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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