LeGrand SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of LeGrand analyses the brand by its strengths, weaknesses, opportunities & threats. In LeGrand SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like LeGrand to benchmark its business & performance as compared to the competitors. LeGrand is one of the leading brands in the energy & power sector.

The table below lists the LeGrand SWOT (Strengths, Weaknesses, Opportunities, Threats), top LeGrand competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

LeGrand SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
LeGrand Brand Analysis
Parent Company

LeGrand

Category

Electrical Equipment

Sector

Energy & Power

Tagline/ Slogan

Ideas that click

USP

A global leader in wiring devices and cable management; They have a complete solution for every project of any type of market

LeGrand STP
Segment

Electric Equipment – Switchgears ,Relays ,Circuits for industrial, residential and commercial markets

Target Group

Construction companies, Distributors, dealers and builders

Positioning

LeGrand is the global specialist in electrical and digital building infrastructures

SWOT Analysis of LeGrand
LeGrand Strengths

Below are the Strengths in the SWOT Analysis of LeGrand:

1. Strong presence andaccess across various market segments
2. It has invested in fast-growing emerging countries and high-potential subsectors

3. Has high operating margin, among the highest in the sector

4. High investment in R&D has helped it to deliver innovative solutions to its customers

5. Leader in the sector of low-voltage electrical installations and information networks for buildings

6. Large range of products

7. Continual policy of innovation and Strong marketing campaign

8. Solid financial situation to auto finance organic and

external growth

LeGrand Weaknesses

Here are the weaknesses in the LeGrand SWOT Analysis:

1.Poor acquisition history

2. Increase in raw materials prices

3. High financial leverage compared to peers

LeGrand Opportunities

Following are the Opportunities in LeGrand SWOT Analysis:

1. Sector entry barriers to new-comers in respect to

electrical norms

2. Weak cycles of the sector

3. High-growth prospect of emerging markets

4. Globalization and reduction of costs

LeGrand Threats

The threats in the SWOT Analysis of LeGrand are as mentioned:

1.The financial market illness and the economic deceleration, has significant effect on its revenues
2.LeGrand itself may become a takeover target for large industrial groups

3. Highly regulated electrical sector

4. Environmental legislations on industrial wastes

5. Fierce competition in the sector

LeGrand Competition
LeGrand Competitors

Below are the top 3 competitors of LeGrand:

1.Schneider Electric

2.Havells
3.ABB


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to LeGrand. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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