Lever Ayush SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Lever Ayush analyses the brand by its strengths, weaknesses, opportunities & threats. In Lever Ayush SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lever Ayush to benchmark its business & performance as compared to the competitors. Lever Ayush is one of the leading brands in the FMCG sector.

The table below lists the Lever Ayush SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lever Ayush competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Lever Ayush SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lever Ayush Brand Analysis
Parent Company

HUL
Category

FMCG
Sector

FMCG
Tagline/ Slogan

Truth of ayurveda proof of science
USP

Ayush is a unique combination of the Truth of Ayurveda with the Proof of Science
Lever Ayush STP
Segment

Personal Care & Health Care Products
Target Group

New generation of Indians
Positioning

Through Ayush, the new generation of Indians can rediscover everyday health and vitality through customized Ayurvedic solutions
SWOT Analysis of Lever Ayush
Lever Ayush Strengths

Below are the Strengths in the SWOT Analysis of Lever Ayush:

1. Products born of the eternal truth of Ayurveda and the proof of performance through modern science
2. Ayush Therapy range is endorsed by AryaVaidya Pharmacy (Coimbatore), one of India’s most reputed houses of Ayurveda
3. Lever Ayush has five categories across health care and personal care range
4. Free from harmful levels of heavy metals like Arsenic, Mercury and Lead; Pesticides and Bacterial contamination
Lever Ayush Weaknesses

Here are the weaknesses in the Lever Ayush SWOT Analysis:

1. Limited to premium urban centres
2. Intense competition
Lever Ayush Opportunities

Following are the Opportunities in Lever Ayush SWOT Analysis:

1. Lever Ayush was a result of 'Project Millennium', the decade-old exercise undertaken by HUL to identify new business opportunities in the consumer goods segment
2.Creating more awareness of the goodness of Ayurveda towards fighting problems such as blood pressure, diabetes, obesity and heart diseases
3. Can market further on the fact that it is created by HUL and endorsed by Ayurvedic experts
Lever Ayush Threats

The threats in the SWOT Analysis of Lever Ayush are as mentioned:

1. It is rumored that HUL will exit Ayush, since the model is no longer profitable for the company
2. Franchisee model for centers using the products not successful
3.Only an urban market phenomenon
Lever Ayush Competition
Lever Ayush Competitors

Below are the top 3 competitors of Lever Ayush:

1.Shahnaz Husain Beauty Products
2.Lakme
3. Ponds


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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