Lever Ayush SWOT Analysis, Competitors & USP

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SWOT Analysis of Lever Ayush with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lever Ayush

Parent Company






Tagline/ Slogan

Truth of ayurveda proof of science


Ayush is a unique combination of the Truth of Ayurveda with the Proof of Science

Lever Ayush STP


Personal Care & Health Care Products

Target Group

New generation of Indians


Through Ayush, the new generation of Indians can rediscover everyday health and vitality through customized Ayurvedic solutions

Lever Ayush SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lever Ayush. Strengths are:

1. Products born of the eternal truth of Ayurveda and the proof of performance through modern science
2. Ayush Therapy range is endorsed by AryaVaidya Pharmacy (Coimbatore), one of India’s most reputed houses of Ayurveda
3. Lever Ayush has five categories across health care and personal care range
4. Free from harmful levels of heavy metals like Arsenic, Mercury and Lead; Pesticides and Bacterial contamination


Here are the weaknesses of Lever Ayush :

1. Limited to premium urban centres
2. Intense competition


Following are the Opportunities of Lever Ayush :

1. Lever Ayush was a result of 'Project Millennium', the decade-old exercise undertaken by HUL to identify new business opportunities in the consumer goods segment
2.Creating more awareness of the goodness of Ayurveda towards fighting problems such as blood pressure, diabetes, obesity and heart diseases
3. Can market further on the fact that it is created by HUL and endorsed by Ayurvedic experts


The threats of Lever Ayush are as mentioned :

1. It is rumored that HUL will exit Ayush, since the model is no longer profitable for the company
2. Franchisee model for centers using the products not successful
3.Only an urban market phenomenon

Lever Ayush Competition


Below are the 3 main Lever Ayush competitors :

1.Shahnaz Husain Beauty Products
3. Ponds

The brandguide table above concludes the Lever Ayush SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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