Babool SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Babool SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Babool, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Babool to benchmark its business & performance as compared to the competitors, and make strategic improvements. Babool is one of the leading brands in the FMCG sector.

The article below lists the Babool SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Babool SWOT Analysis:

SWOT Analysis of Babool

For Babool, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Babool Strengths

The strengths of Babool looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Babool :

1. Natural toothpaste containing the ayurvedic and medicinal benefits of babul tree
2. Keeps gums healthy and strong
3. Is an herbal product lacking any toxic ingredients present in other toothpastes
4. Supported by a strong brand image of Dabur

Babool Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Babool SWOT Analysis:

1. Limited market for Ayurvedic brands
2. Lost its promotional vigor after its launch
3.Limited customer base to mainly rural customers

Babool Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Babool SWOT Analysis:

1. Develop potential in rural markets
2.Develop distribution network by developing export
3.Innovation and R&D, launching of new variants

Babool Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Babool are as mentioned:

1. Lack of brand loyalty amongst customers for toothpastes
2.Aggressive competitors
3.Presence of better offers and promotional strategies that attract customers to switch products

Babool Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Babool:

2.Close Up

Hence this concludes the Babool SWOT analysis.

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About Babool

Babool Overview
Parent Company



Personal Care brands - Toothpastes



Tagline/ Slogan

Begin a great day, the babool way


Contains ayurvedic ingredients and medicinal benefits

Babool STP

Oral Care- Toothpaste

Target Market

People having regular tooth problems


Cleans teeth and also prevents tooth problems

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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