SWOT analysis of Babool analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Babool SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Babool to benchmark its business & performance as compared to the competitors and industry. As of 2020, Babool is one of the leading brands in the FMCG sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Babool competitors and includes Babool target market, segmentation, positioning & Unique Selling Proposition (USP).
| Babool Brand Analysis | |
|---|---|
| Parent Company |
Dabur |
| Category |
Personal Care brands - Toothpastes |
| Sector | |
| Tagline/ Slogan |
Begin a great day, the babool way |
| USP |
Contains ayurvedic ingredients and medicinal benefits |
| Babool STP | |
| Babool Segmentation |
Oral Care- Toothpaste |
| Babool Target Market |
People having regular tooth problems |
| Babool Positioning |
Cleans teeth and also prevents tooth problems |
| Babool SWOT Analysis | |
| Babool Strengths |
Below are the Strengths in the SWOT Analysis of Babool: 1. Natural toothpaste containing the ayurvedic and medicinal benefits of babul tree |
| Babool Weaknesses |
Here are the weaknesses in the Babool SWOT Analysis: 1. Limited market for Ayurvedic brands |
| Babool Opportunities |
Following are the Opportunities in Babool SWOT Analysis: 1. Develop potential in rural markets |
| Babool Threats |
The threats in the SWOT Analysis of Babool are as mentioned: 1. Lack of brand loyalty amongst customers for toothpastes |
| Babool Competition | |
| Competitors |
Below are the top 3 Babool competitors: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Babool. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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