Babool SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Babool analyses the brand by its strengths, weaknesses, opportunities & threats. In Babool SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Babool to benchmark its business & performance as compared to the competitors. Babool is one of the leading brands in the FMCG sector.

The table below lists the Babool SWOT (Strengths, Weaknesses, Opportunities, Threats), top Babool competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Babool SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Babool Brand Analysis
Parent Company



Personal Care brands - Toothpastes



Tagline/ Slogan

Begin a great day, the babool way


Contains ayurvedic ingredients and medicinal benefits

Babool STP

Oral Care- Toothpaste

Target Group

People having regular tooth problems


Cleans teeth and also prevents tooth problems

SWOT Analysis of Babool
Babool Strengths

Below are the Strengths in the SWOT Analysis of Babool:

1. Natural toothpaste containing the ayurvedic and medicinal benefits of babul tree
2. Keeps gums healthy and strong
3. Is an herbal product lacking any toxic ingredients present in other toothpastes
4. Supported by a strong brand image of Dabur

Babool Weaknesses

Here are the weaknesses in the Babool SWOT Analysis:

1. Limited market for Ayurvedic brands
2. Lost its promotional vigor after its launch
3.Limited customer base to mainly rural customers

Babool Opportunities

Following are the Opportunities in Babool SWOT Analysis:

1. Develop potential in rural markets
2.Develop distribution network by developing export
3.Innovation and R&D, launching of new variants

Babool Threats

The threats in the SWOT Analysis of Babool are as mentioned:

1. Lack of brand loyalty amongst customers for toothpastes
2.Aggressive competitors
3.Presence of better offers and promotional strategies that attract customers to switch products

Babool Competition
Babool Competitors

Below are the top 3 competitors of Babool:

2.Close Up

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Babool. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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