1. BrandGuide
  2. FMCG

Babool SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Babool analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Babool SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Babool to benchmark its business & performance as compared to the competitors and industry. As of 2020, Babool is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Babool competitors and includes Babool target market, segmentation, positioning & Unique Selling Proposition (USP).

Babool SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Babool Brand Analysis
Parent Company

Dabur

Category

Personal Care brands - Toothpastes

Sector

FMCG

Tagline/ Slogan

Begin a great day, the babool way

USP

Contains ayurvedic ingredients and medicinal benefits

Babool STP
Babool Segmentation

Oral Care- Toothpaste

Babool Target Market

People having regular tooth problems

Babool Positioning

Cleans teeth and also prevents tooth problems

Babool SWOT Analysis
Babool Strengths

Below are the Strengths in the SWOT Analysis of Babool:

1. Natural toothpaste containing the ayurvedic and medicinal benefits of babul tree
2. Keeps gums healthy and strong
3. Is an herbal product lacking any toxic ingredients present in other toothpastes
4. Supported by a strong brand image of Dabur

Babool Weaknesses

Here are the weaknesses in the Babool SWOT Analysis:

1. Limited market for Ayurvedic brands
2. Lost its promotional vigor after its launch
3.Limited customer base to mainly rural customers

Babool Opportunities

Following are the Opportunities in Babool SWOT Analysis:

1. Develop potential in rural markets
2.Develop distribution network by developing export
3.Innovation and R&D, launching of new variants

Babool Threats

The threats in the SWOT Analysis of Babool are as mentioned:

1. Lack of brand loyalty amongst customers for toothpastes
2.Aggressive competitors
3.Presence of better offers and promotional strategies that attract customers to switch products

Babool Competition
Competitors

Below are the top 3 Babool competitors:

1.Colgate
2.Close Up
3.Pepsodent


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Babool. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin