SWOT Analysis of Babool with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Babool |
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Parent Company |
Dabur |
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Category |
Personal Care brands - Toothpastes |
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Sector |
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Tagline/ Slogan |
Begin a great day, the babool way |
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USP |
Contains ayurvedic ingredients and medicinal benefits |
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Babool STP |
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Segment |
Oral Care- Toothpaste |
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Target Group |
People having regular tooth problems |
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Positioning |
Cleans teeth and also prevents tooth problems |
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Babool SWOT Analysis |
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Strengths |
1. Natural toothpaste containing the ayurvedic and medicinal benefits of babul tree |
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Weaknesses |
1. Limited market for Ayurvedic brands |
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Opportunities |
1. Develop potential in rural markets |
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Threats |
1. Lack of brand loyalty amongst customers for toothpastes |
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Babool Competition |
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Competitors |
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The brandguide table above concludes the Babool SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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