Babool SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 10201

SWOT analysis of Babool analyses the brand/company with its strengths, weaknesses, opportunities & threats. Babool is one of the leading brands in the FMCG sector. In addition to SWOT Analysis, the table below also lists the top Babool competitors and elaborates Babool segmentation, targeting, positioning & USP.


Parent Company



Personal Care brands - Toothpastes



Tagline/ Slogan

Begin a great day, the babool way


Contains ayurvedic ingredients and medicinal benefits

Babool STP


Oral Care- Toothpaste

Target Group

People having regular tooth problems


Cleans teeth and also prevents tooth problems

Babool SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Babool. Strengths are:

1. Natural toothpaste containing the ayurvedic and medicinal benefits of babul tree
2. Keeps gums healthy and strong
3. Is an herbal product lacking any toxic ingredients present in other toothpastes
4. Supported by a strong brand image of Dabur


Here are the weaknesses in the Babool SWOT Analysis:

1. Limited market for Ayurvedic brands
2. Lost its promotional vigor after its launch
3.Limited customer base to mainly rural customers


Following are the Opportunities in Babool SWOT Analysis:

1. Develop potential in rural markets
2.Develop distribution network by developing export
3.Innovation and R&D, launching of new variants


The threats in the SWOT Analysis of Babool are as mentioned:

1. Lack of brand loyalty amongst customers for toothpastes
2.Aggressive competitors
3.Presence of better offers and promotional strategies that attract customers to switch products

Babool Competition


Below are the top 3 Babool competitors:

2.Close Up

The brandguide table above concludes the Babool SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Babool. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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