Promise SWOT Analysis

Promise SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Promise, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Promise is one of the leading brands in the FMCG sector. The article below lists the Promise SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Promise

For Promise, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Promise Strengths

The strengths of Promise looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Promise :

1. Healthy and whiter teeth, prevents and treats all teeth problems
2. World's first and only toothpaste to receive international accreditation from the British Dental Health Foundation (BDHF)
3.Supported by established brand name of Dabur
4. Contains trusted natural ingredients like clove oil famous for its oral protection benefits

Promise Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Promise SWOT Analysis:

1. Less expenditure on advertising and marketing
2.Deviated from its successful positioning of having clove oil to freshness which did not work
3.Lost focus on its strategies of promotion and positioning
4.Didn’t have the ability to cross subsidize in terms of surplus cash

Promise Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Promise SWOT Analysis:

1. Better promotion for higher visibility and improving sales
2.Expansion in other markets and export potential
3.Innovation and R&D

Promise Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Promise are as mentioned:

1.Aggressive competitors
2.Price wars
3.Loss of market share due to confused marketing

Promise Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Promise:

1. Colgate
2.Closeup
3.Pepsodent

Hence this concludes the Promise SWOT analysis.

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About Promise

Promise Overview
Parent Company	Dabur
Category	Personal Care brands - Toothpastes
Sector	FMCG
Tagline/ Slogan	Anti-Cavity toothpaste
USP	Contains natural ingredients like clove oil
Promise STP
Segmentation	Oral care – toothpaste
Target Market	Middle class segment especially people facing tooth problems
Positioning	Contains the time tested benefits of clove oil

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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