Promise SWOT Analysis
Promise is one of the leading brands in the FMCG sector. Promise SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Promise:
Quick Glance:
Promise Strengths
- Healthy and whiter teeth, prevents and treats all teeth problems
- World's first and only toothpaste to receive international accreditation from the British Dental Health Foundation (BDHF)
- Supported by established brand name of Dabur
- Contains trusted natural ingredients like clove oil famous for its oral protection benefits
Above are the strengths in the SWOT Analysis of Promise. The strengths of Promise looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Promise Weaknesses
- Less expenditure on advertising and marketing
- Deviated from its successful positioning of having clove oil to freshness which did not work
- Lost focus on its strategies of promotion and positioning
- Didn’t have the ability to cross subsidize in terms of surplus cash
These were the weaknesses in the Promise SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Promise Opportunities
- Better promotion for higher visibility and improving sales
- Expansion in other markets and export potential
- Innovation and R&D
Above we covered the opportunities in Promise SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Promise Threats
- Aggressive competitors
- Price wars
- Loss of market share due to confused marketing
The threats in the SWOT Analysis of Promise are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Promise SWOT analysis.
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About Promise
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Promise Overview | |
|---|---|
| Parent Company |
Dabur |
| Category |
Personal Care brands - Toothpastes |
| Sector | |
| Tagline/ Slogan |
Anti-Cavity toothpaste |
| USP |
Contains natural ingredients like clove oil |
| Promise STP | |
| Segmentation |
Oral care – toothpaste |
| Target Market |
Middle class segment especially people facing tooth problems |
| Positioning |
Contains the time tested benefits of clove oil |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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