Promise SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Promise analyses the brand by its strengths, weaknesses, opportunities & threats. In Promise SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Promise to benchmark its business & performance as compared to the competitors. Promise is one of the leading brands in the FMCG sector.

The article below lists the Promise SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Promise SWOT Analysis:

SWOT Analysis of Promise

For Promise, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Promise Strengths

The strengths of Promise looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Promise :

1. Healthy and whiter teeth, prevents and treats all teeth problems
2. World's first and only toothpaste to receive international accreditation from the British Dental Health Foundation (BDHF)
3.Supported by established brand name of Dabur
4. Contains trusted natural ingredients like clove oil famous for its oral protection benefits

Promise Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Promise SWOT Analysis:

1. Less expenditure on advertising and marketing
2.Deviated from its successful positioning of having clove oil to freshness which did not work
3.Lost focus on its strategies of promotion and positioning
4.Didn’t have the ability to cross subsidize in terms of surplus cash


Promise Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Promise SWOT Analysis:

1. Better promotion for higher visibility and improving sales
2.Expansion in other markets and export potential
3.Innovation and R&D

Promise Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Promise are as mentioned:

1.Aggressive competitors
2.Price wars
3.Loss of market share due to confused marketing


Promise Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Promise:

1. Colgate
2.Closeup
3.Pepsodent

Hence this concludes the Promise SWOT analysis.

Continue reading more about the brand/company.

About Promise

Promise Overview
Parent Company

Dabur

Category

Personal Care brands - Toothpastes

Sector

FMCG

Tagline/ Slogan

Anti-Cavity toothpaste

USP

Contains natural ingredients like clove oil

Promise STP
Segmentation

Oral care – toothpaste

Target Market

Middle class segment especially people facing tooth problems

Positioning

Contains the time tested benefits of clove oil


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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