Promise is one of the leading brands in the FMCG sector. Promise SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Promise:
Healthy and whiter teeth, prevents and treats all teeth problems
World's first and only toothpaste to receive international accreditation from the British Dental Health Foundation (BDHF)
Supported by established brand name of Dabur
Contains trusted natural ingredients like clove oil famous for its oral protection benefits
Above are the strengths in the SWOT Analysis of Promise. The strengths of Promise looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Less expenditure on advertising and marketing
Deviated from its successful positioning of having clove oil to freshness which did not work
Lost focus on its strategies of promotion and positioning
Didn’t have the ability to cross subsidize in terms of surplus cash
These were the weaknesses in the Promise SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Better promotion for higher visibility and improving sales
Expansion in other markets and export potential
Innovation and R&D
Above we covered the opportunities in Promise SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Loss of market share due to confused marketing
The threats in the SWOT Analysis of Promise are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Middle class segment especially people facing tooth problems
Contains the time tested benefits of clove oil
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