Nirma Washing Powder SWOT Analysis, Competitors & USP

Nirma Ltd

Home Care brands- detergents

FMCG

‘Sabki Pasand Nirma, Washing Powder Nirma’

Product with low price without compromising on quality

Economy Segment

All Indian households and laundry stores

Quality at very affordable price

Below are the Strengths in the SWOT Analysis of Nirma Washing Powder:

1. Strong brand equity developed over the years
2. Wide distribution network
3. Market leadership in detergent market (mid priced segment)

4. Highly successful initial advertising campaign
5. In 2004, Nirma's detergent approached 800,000 tonnes – one of the largest volumes sold in the world – under a single brand 'NIRMA'.

Here are the weaknesses in the Nirma Washing Powder SWOT Analysis:

1. Limited export market as compared to international brands
2. Unable to completely penetrate in premium segment because of image

Following are the Opportunities in Nirma Washing Powder SWOT Analysis:

1. Export to developing /neighboring countries
2. Increase market share in premium segment by launching variants

The threats in the SWOT Analysis of Nirma Washing Powder are as mentioned:

1. Guerilla attack from local and independent producers
2. Broad attack from HUL and P&G
3. Growing income levels of India can cause shift to premium segment washing powders

Below are the top 4 competitors of Nirma Washing Powder:

1.Ariel
2.Surf Excel
3.Tide
4.Active Wheel