Nirma Washing Powder SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Nirma Washing Powder SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Nirma Washing Powder, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nirma Washing Powder to benchmark its business & performance as compared to the competitors, and make strategic improvements. Nirma Washing Powder is one of the leading brands in the FMCG sector.

The article below lists the Nirma Washing Powder SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Nirma Washing Powder SWOT Analysis:

SWOT Analysis of Nirma Washing Powder

For Nirma Washing Powder, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Nirma Washing Powder Strengths

The strengths of Nirma Washing Powder looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nirma Washing Powder :

1. Strong brand equity developed over the years
2. Wide distribution network
3. Market leadership in detergent market (mid priced segment)

4. Highly successful initial advertising campaign
5. In 2004, Nirma's detergent approached 800,000 tonnes – one of the largest volumes sold in the world – under a single brand 'NIRMA'.

Nirma Washing Powder Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nirma Washing Powder SWOT Analysis:

1. Limited export market as compared to international brands
2. Unable to completely penetrate in premium segment because of image

Nirma Washing Powder Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nirma Washing Powder SWOT Analysis:

1. Export to developing /neighboring countries
2. Increase market share in premium segment by launching variants

Nirma Washing Powder Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nirma Washing Powder are as mentioned:

1. Guerilla attack from local and independent producers
2. Broad attack from HUL and P&G
3. Growing income levels of India can cause shift to premium segment washing powders

Nirma Washing Powder Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Nirma Washing Powder:

2.Surf Excel
4.Active Wheel

Hence this concludes the Nirma Washing Powder SWOT analysis.

Continue reading more about the brand/company.

About Nirma Washing Powder

Nirma Washing Powder Overview
Parent Company

Nirma Ltd


Home Care brands- detergents



Tagline/ Slogan

‘Sabki Pasand Nirma, Washing Powder Nirma’


Product with low price without compromising on quality

Nirma Washing Powder STP

Economy Segment

Target Market

All Indian households and laundry stores


Quality at very affordable price

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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