Nirma Washing Powder SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Nirma Washing Powder analyses the brand by its strengths, weaknesses, opportunities & threats. In Nirma Washing Powder SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nirma Washing Powder to benchmark its business & performance as compared to the competitors. Nirma Washing Powder is one of the leading brands in the FMCG sector.

The table below lists the Nirma Washing Powder SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nirma Washing Powder competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Nirma Washing Powder SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nirma Washing Powder Brand Analysis
Parent Company

Nirma Ltd


Home Care brands- detergents



Tagline/ Slogan

‘Sabki Pasand Nirma, Washing Powder Nirma’


Product with low price without compromising on quality

Nirma Washing Powder STP

Economy Segment

Target Group

All Indian households and laundry stores


Quality at very affordable price

SWOT Analysis of Nirma Washing Powder
Nirma Washing Powder Strengths

Below are the Strengths in the SWOT Analysis of Nirma Washing Powder:

1. Strong brand equity developed over the years
2. Wide distribution network
3. Market leadership in detergent market (mid priced segment)

4. Highly successful initial advertising campaign
5. In 2004, Nirma's detergent approached 800,000 tonnes – one of the largest volumes sold in the world – under a single brand 'NIRMA'.

Nirma Washing Powder Weaknesses

Here are the weaknesses in the Nirma Washing Powder SWOT Analysis:

1. Limited export market as compared to international brands
2. Unable to completely penetrate in premium segment because of image

Nirma Washing Powder Opportunities

Following are the Opportunities in Nirma Washing Powder SWOT Analysis:

1. Export to developing /neighboring countries
2. Increase market share in premium segment by launching variants

Nirma Washing Powder Threats

The threats in the SWOT Analysis of Nirma Washing Powder are as mentioned:

1. Guerilla attack from local and independent producers
2. Broad attack from HUL and P&G
3. Growing income levels of India can cause shift to premium segment washing powders

Nirma Washing Powder Competition
Nirma Washing Powder Competitors

Below are the top 4 competitors of Nirma Washing Powder:

2.Surf Excel
4.Active Wheel

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nirma Washing Powder. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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