SWOT analysis of Nirma Washing Powder analyses the brand by its strengths, weaknesses, opportunities & threats. In Nirma Washing Powder SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nirma Washing Powder to benchmark its business & performance as compared to the competitors. Nirma Washing Powder is one of the leading brands in the FMCG sector.
The table below lists the Nirma Washing Powder SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nirma Washing Powder competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Nirma Washing Powder Brand Analysis | |
---|---|
Parent Company |
Nirma Ltd |
Category |
Home Care brands- detergents |
Sector | |
Tagline/ Slogan |
‘Sabki Pasand Nirma, Washing Powder Nirma’ |
USP |
Product with low price without compromising on quality |
Nirma Washing Powder STP | |
Segment |
Economy Segment |
Target Group |
All Indian households and laundry stores |
Positioning |
Quality at very affordable price |
SWOT Analysis of Nirma Washing Powder | |
Nirma Washing Powder Strengths |
Below are the Strengths in the SWOT Analysis of Nirma Washing Powder: 1. Strong brand equity developed over the years 4. Highly successful initial advertising campaign |
Nirma Washing Powder Weaknesses |
Here are the weaknesses in the Nirma Washing Powder SWOT Analysis: 1. Limited export market as compared to international brands |
Nirma Washing Powder Opportunities |
Following are the Opportunities in Nirma Washing Powder SWOT Analysis: 1. Export to developing /neighboring countries |
Nirma Washing Powder Threats |
The threats in the SWOT Analysis of Nirma Washing Powder are as mentioned: 1. Guerilla attack from local and independent producers |
Nirma Washing Powder Competition | |
Nirma Washing Powder Competitors |
Below are the top 4 competitors of Nirma Washing Powder: 1.Ariel |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nirma Washing Powder. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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