SWOT Analysis of Nirma Washing Powder with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Nirma Washing Powder |
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Parent Company |
Nirma Ltd |
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Category |
Home Care brands- detergents |
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Sector |
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Tagline/ Slogan |
‘Sabki Pasand Nirma, Washing Powder Nirma’ |
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USP |
Product with low price without compromising on quality |
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Nirma Washing Powder STP |
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Segment |
Economy Segment |
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Target Group |
All Indian households and laundry stores |
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Positioning |
Quality at very affordable price |
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Nirma Washing Powder SWOT Analysis |
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Strengths |
1. Strong brand equity developed over the years 4. Highly successful initial advertising campaign |
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Weaknesses |
1. Limited export market as compared to international brands |
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Opportunities |
1. Export to developing /neighboring countries |
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Threats |
1. Guerilla attack from local and independent producers |
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Nirma Washing Powder Competition |
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Competitors |
1.Ariel |
The brandguide table above concludes the Nirma Washing Powder SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Nirma Washing Powder. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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