Nirma Washing Powder is one of the leading brands in the FMCG sector. Nirma Washing Powder SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nirma Washing Powder:
Market leadership in detergent market (mid priced segment)
Highly successful initial advertising campaign
In 2004, Nirma's detergent approached 800,000 tonnes – one of the largest volumes sold in the world – under a single brand 'NIRMA'.
Above are the strengths in the SWOT Analysis of Nirma Washing Powder. The strengths of Nirma Washing Powder looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Nirma Washing Powder Weaknesses
Limited export market as compared to international brands
Unable to completely penetrate in premium segment because of image
These were the weaknesses in the Nirma Washing Powder SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Nirma Washing Powder Opportunities
Export to developing /neighboring countries
Increase market share in premium segment by launching variants
Above we covered the opportunities in Nirma Washing Powder SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Nirma Washing Powder Threats
Guerilla attack from local and independent producers
Broad attack from HUL and P&G
Growing income levels of India can cause shift to premium segment washing powders
The threats in the SWOT Analysis of Nirma Washing Powder are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Product with low price without compromising on quality
Nirma Washing Powder STP
All Indian households and laundry stores
Quality at very affordable price
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Nirma Washing Powder. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute