Parachute SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 17628

SWOT analysis of Parachute analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Parachute SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parachute to benchmark its business & performance as compared to the competitors and industry. Parachute is one of the leading brands in the FMCG sector. The table below also lists the top Parachute competitors and elaborates Parachute market segmentation, target group, positioning & Unique Selling Proposition (USP).

Parachute SWOT, Competitors, Marketing STP & Brand analysis Table
Parachute Brand Analysis
Parent Company



Personal Care brands- Haircare



Tagline/ Slogan

Gorgeous Hamesha; Shine Hamesha; Shine karke dekho


Parachute offers 100% Pure Coconut Oil

Parachute STP

Appearance and health conscious people of all ages

Target Group

Women of all ages in both urban and rural population of India & Young and appearance conscious consumer


Parachute promises to make your hair best in the world

Parachute SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Parachute. Strengths are:

1. Parachute is market leader in its category, has a huge loyalty in the urban & rural sections of India

2. Brand has sought to remain relevant and differentiated through a slew of initiatives in packaging & communication like the “weight-test” (proving that pure Coconut oil is heavier than impure oil)
3. Parachute enjoys tremendous equity and trust with every passing generation
4. Is entering the shampoo market with Starz and has a range specifically for the age group of 3-10yrs
5. One of the most recognized and trusted brands

6. Parachute has excellent brand visibility through advertisements on TV, newspapers, magazine, online etc

7. Due to excellent distribution of Marico, the brand is available across supermarkets, groceries etc

8. Brand ambassadors like leading actresses have helped the brand connect with the audience


Here are the weaknesses in the Parachute SWOT Analysis:

1. Innovations like personal massager where available only in select cities and limited quantities
2. Highly competitive market means Parachute's market share is stagnated


Following are the Opportunities in Parachute SWOT Analysis:

1. Parachute can get into skin care by introducing oils for application on the entire body
2. Launch variants that have not only coconut but also other natural ingredients that benefit the hair. This will help fight competition from brands that are not made of coconut but other ingredients like badam, amla, mustard etc.

3. Global expansion can help the brand reach out to a wider audience


The threats in the SWOT Analysis of Parachute are as mentioned:

1. Many players are entering the market can affect its business 
2. Parachute as a brand is positioned as a coconut oil. Competitor brands are communicating the advantages of using oils that are made of badam, amla, mustard etc.

Parachute Competition

Below are the top 3 Parachute competitors:

1.Dabur India
2.Himani Navratna Oil
3.HUL (Hindustan Unilever Limited)

The brandguide table above concludes the Parachute SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parachute. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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