Parachute is one of the leading brands in the FMCG sector. Parachute SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Parachute:
Parachute is market leader in its category, has a huge loyalty in the urban & rural sections of India
Brand has sought to remain relevant and differentiated through a slew of initiatives in packaging & communication like the “weight-test” (proving that pure Coconut oil is heavier than impure oil)
Parachute enjoys tremendous equity and trust with every passing generation
Is entering the shampoo market with Starz and has a range specifically for the age group of 3-10yrs
One of the most recognized and trusted brands
Parachute has excellent brand visibility through advertisements on TV, newspapers, magazine, online etc
Due to excellent distribution of Marico, the brand is available across supermarkets, groceries etc
Brand ambassadors like leading actresses have helped the brand connect with the audience
Above are the strengths in the SWOT Analysis of Parachute. The strengths of Parachute looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Innovations like personal massager where available only in select cities and limited quantities
Highly competitive market means Parachute's market share is stagnated
These were the weaknesses in the Parachute SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Parachute can get into skin care by introducing oils for application on the entire body
Launch variants that have not only coconut but also other natural ingredients that benefit the hair. This will help fight competition from brands that are not made of coconut but other ingredients like badam, amla, mustard etc.
Global expansion can help the brand reach out to a wider audience
Above we covered the opportunities in Parachute SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Many players are entering the market can affect its business
Parachute as a brand is positioned as a coconut oil. Competitor brands are communicating the advantages of using oils that are made of badam, amla, mustard etc.
The threats in the SWOT Analysis of Parachute are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Appearance and health conscious people of all ages
Women of all ages in both urban and rural population of India & Young and appearance conscious consumer
Parachute promises to make your hair best in the world
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