Parachute SWOT Analysis, Competitors & USP
SWOT analysis of Parachute analyses the brand by its strengths, weaknesses, opportunities & threats. In Parachute SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Parachute to benchmark its business & performance as compared to the competitors. Parachute is one of the leading brands in the FMCG sector.
The table below lists the Parachute SWOT (Strengths, Weaknesses, Opportunities, Threats), top Parachute competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Parachute Brand Analysis | |
|---|---|
| Parent Company |
Marico |
| Category |
Personal Care brands- Haircare |
| Sector | |
| Tagline/ Slogan |
Gorgeous Hamesha; Shine Hamesha; Shine karke dekho |
| USP |
Parachute offers 100% Pure Coconut Oil |
| Parachute STP | |
| Segment |
Appearance and health conscious people of all ages |
| Target Group |
Women of all ages in both urban and rural population of India & Young and appearance conscious consumer |
| Positioning |
Parachute promises to make your hair best in the world |
| SWOT Analysis of Parachute | |
| Parachute Strengths |
Below are the Strengths in the SWOT Analysis of Parachute: 1. Parachute is market leader in its category, has a huge loyalty in the urban & rural sections of India 2. Brand has sought to remain relevant and differentiated through a slew of initiatives in packaging & communication like the “weight-test” (proving that pure Coconut oil is heavier than impure oil) 6. Parachute has excellent brand visibility through advertisements on TV, newspapers, magazine, online etc 7. Due to excellent distribution of Marico, the brand is available across supermarkets, groceries etc 8. Brand ambassadors like leading actresses have helped the brand connect with the audience |
| Parachute Weaknesses |
Here are the weaknesses in the Parachute SWOT Analysis: 1. Innovations like personal massager where available only in select cities and limited quantities |
| Parachute Opportunities |
Following are the Opportunities in Parachute SWOT Analysis: 1. Parachute can get into skin care by introducing oils for application on the entire body 3. Global expansion can help the brand reach out to a wider audience |
| Parachute Threats |
The threats in the SWOT Analysis of Parachute are as mentioned: 1. Many players are entering the market can affect its business |
| Parachute Competition | |
| Parachute Competitors |
Below are the top 3 competitors of Parachute: 1.Dabur India |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Parachute. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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