Parachute SWOT Analysis

Published in FMCG category by MBA Skool Team

Here is a detailed SWOT analysis of Parachute covering strengths, weaknesses, opportunities and threats.

Parachute Strengths

  1. Parachute is market leader in its category, has a huge loyalty in the urban & rural sections of India
  2. Brand has sought to remain relevant and differentiated through a slew of initiatives in packaging & communication like the “weight-test” (proving that pure Coconut oil is heavier than impure oil)
  3. Parachute enjoys tremendous equity and trust with every passing generation
  4. Is entering the shampoo market with Starz and has a range specifically for the age group of 3-10yrs
  5. One of the most recognized and trusted brands
  6. Parachute has excellent brand visibility through advertisements on TV, newspapers, magazine, online etc
  7. Due to excellent distribution of Marico, the brand is available across supermarkets, groceries etc
  8. Brand ambassadors like leading actresses have helped the brand connect with the audience

Above are the strengths in the SWOT Analysis of Parachute. The strengths of Parachute looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Parachute Weaknesses

  1. Innovations like personal massager where available only in select cities and limited quantities
  2. Highly competitive market means Parachute's market share is stagnated

These were the weaknesses in the Parachute SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Parachute Opportunities

  1. Parachute can get into skin care by introducing oils for application on the entire body
  2. Launch variants that have not only coconut but also other natural ingredients that benefit the hair. This will help fight competition from brands that are not made of coconut but other ingredients like badam, amla, mustard etc.
  3. Global expansion can help the brand reach out to a wider audience

Above we covered the opportunities in Parachute SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Parachute Threats

  1. Many players are entering the market can affect its business 
  2. Parachute as a brand is positioned as a coconut oil. Competitor brands are communicating the advantages of using oils that are made of badam, amla, mustard etc.

The threats in the SWOT Analysis of Parachute are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Parachute SWOT analysis.

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About Parachute

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Parachute Overview
Parent Company

Marico

Category

Personal Care brands- Haircare

Sector

FMCG

Tagline/ Slogan

Gorgeous Hamesha; Shine Hamesha; Shine karke dekho

USP

Parachute offers 100% Pure Coconut Oil

Parachute STP
Segmentation

Appearance and health conscious people of all ages

Target Market

Women of all ages in both urban and rural population of India & Young and appearance conscious consumer

Positioning

Parachute promises to make your hair best in the world


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Parachute. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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