Parachute SWOT Analysis, Competitors & USP

Parachute SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Parachute, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Parachute to benchmark its business & performance as compared to the competitors, and make strategic improvements. Parachute is one of the leading brands in the FMCG sector.

The article below lists the Parachute SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Parachute SWOT Analysis:

SWOT Analysis of Parachute

For Parachute, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Parachute Strengths

The strengths of Parachute looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Parachute :

1. Parachute is market leader in its category, has a huge loyalty in the urban & rural sections of India

2. Brand has sought to remain relevant and differentiated through a slew of initiatives in packaging & communication like the “weight-test” (proving that pure Coconut oil is heavier than impure oil)
3. Parachute enjoys tremendous equity and trust with every passing generation
4. Is entering the shampoo market with Starz and has a range specifically for the age group of 3-10yrs
5. One of the most recognized and trusted brands

6. Parachute has excellent brand visibility through advertisements on TV, newspapers, magazine, online etc

7. Due to excellent distribution of Marico, the brand is available across supermarkets, groceries etc

8. Brand ambassadors like leading actresses have helped the brand connect with the audience

Parachute Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Parachute SWOT Analysis:

1. Innovations like personal massager where available only in select cities and limited quantities
2. Highly competitive market means Parachute's market share is stagnated

Parachute Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Parachute SWOT Analysis:

1. Parachute can get into skin care by introducing oils for application on the entire body
2. Launch variants that have not only coconut but also other natural ingredients that benefit the hair. This will help fight competition from brands that are not made of coconut but other ingredients like badam, amla, mustard etc.

3. Global expansion can help the brand reach out to a wider audience

Parachute Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Parachute are as mentioned:

1. Many players are entering the market can affect its business 
2. Parachute as a brand is positioned as a coconut oil. Competitor brands are communicating the advantages of using oils that are made of badam, amla, mustard etc.

Parachute Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Parachute:

1.Dabur India
2.Himani Navratna Oil
3.HUL (Hindustan Unilever Limited)

Hence this concludes the Parachute SWOT analysis.

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About Parachute

Parachute Overview
Parent Company	Marico
Category	Personal Care brands- Haircare
Sector	FMCG
Tagline/ Slogan	Gorgeous Hamesha; Shine Hamesha; Shine karke dekho
USP	Parachute offers 100% Pure Coconut Oil
Parachute STP
Segmentation	Appearance and health conscious people of all ages
Target Market	Women of all ages in both urban and rural population of India & Young and appearance conscious consumer
Positioning	Parachute promises to make your hair best in the world

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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