Hershey's SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: January 22, 2022

SWOT analysis of Hershey's analyses the brand by its strengths, weaknesses, opportunities & threats. In Hershey's SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hershey's to benchmark its business & performance as compared to the competitors. Hershey's is one of the leading brands in the FMCG sector.

The table below lists the Hershey's SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hershey's competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Hershey's SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hershey's Brand Analysis
Parent Company

Hershey Trust Company

Category

Chocolates

Sector

FMCG

Tagline/ Slogan

The Great American Chocolate Bar; The Sweetest Taste on Earth

USP

Offers more than 100 types of different chocolates and chocolate based products

Hershey's STP
Segment

Chocolate based products

Target Group

Children and adults from the middle and upper middle class

Positioning

One of the most sought after and tastiest chocolates

SWOT Analysis of Hershey's
Hershey's Strengths

Below are the Strengths in the SWOT Analysis of Hershey's:

1. Hershey's is one of the oldest and largest chocolate manufacturer of North America

2. The company has a strong brand name and awareness globally

3. Hershey's has diversified products and a large number of variants in the chocolate and candy business

4. Strong social and public image through the school for orphan kids and the Milton Hershey school

5. Hershey's is renowned for its high quality & tasty chocolates

7. The company produces more than 70 million candies daily, and a strong supply chain and technology

8. Customer loyalty has been built through TVCs, online marketing, social media and advertising

9. The Hershey's amusement park also adds to the brand credibility

10. Hershey's financial strength can be seen from the fact that is on NYSE, with an annual revenue of around $8 billion

Hershey's Weaknesses

Here are the weaknesses in the Hershey's SWOT Analysis:

1. Intense competition means limited market share growth for Hershey's

2. Increased geographic coverage leading to dilution and lesser authority

Hershey's Opportunities

Following are the Opportunities in Hershey's SWOT Analysis:

1. Newer innovations and products in the chocolate as well as dessert segment can help the brand

2. International expansion can increase business sales for the Hershey company

3. Improvements in distribution channels and tapping online ecommerce channels can boost business further

Hershey's Threats

The threats in the SWOT Analysis of Hershey's are as mentioned:

1. Intense competition in this category means limited margins for the company

2. Increasing concerns of health, increasing occurrences of obesity and diabetes can lead to reduction in consumption

3. Change in consumer tastes can affect business sales

4. Increasing prices of milk and sugar as raw materials are indirect ways which can affect business for Hershey's

Hershey's Competition
Hershey's Competitors

Below are the top 7 competitors of Hershey's:

1. Mars

2. Cadbury

3. Nestle

4. Ferrero Rocher

5. Toblerone

6. Ghirardelli

7. Lindt


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hershey's. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin