Hershey’s SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 17529

SWOT analysis of Hershey’s analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hershey’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hershey’s to benchmark its business & performance as compared to the competitors and industry. Hershey’s is one of the leading brands in the FMCG sector. The table below also lists the top Hershey’s competitors and elaborates Hershey’s market segmentation, target group, positioning & Unique Selling Proposition (USP).

Hershey’s SWOT, Competitors, Marketing STP & Brand analysis Table
Hershey’s Brand Analysis
Parent Company

Hershey Trust Company





Tagline/ Slogan

The Great American Chocolate Bar; The Sweetest Taste on Earth


Offers more than 100 types of different chocolates and chocolate based products

Hershey’s STP

Chocolate based products

Target Group

Children and adults from the middle and upper middle class


One of the most sought after and tastiest chocolates

Hershey’s SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hershey’s. Strengths are:

1. One of the oldest and largest chocolate manufacturer of North America
2. Strong brand name and awareness
3. Diversified products and large number of variants in the gum and candy business
4. Strong social and public image through the school for orphan kids, The Milton Hershey school

5.Promotions by contributing in various segments

6. Renowned for its chocolates

7. Unique products, supply chain and technology

8. Customer loyalty through TVCs, online marketing and advertising

9. The Hershey amusement park also adds to the brand credibility


Here are the weaknesses in the Hershey’s SWOT Analysis:

1. Intense competition means limited market share growth 
2.Increased geographic coverage leading to dilution and lesser authority


Following are the Opportunities in Hershey’s SWOT Analysis:

1. Newer innovations and products
2.International expansion can increase business sales
3.Improvements in distribution


The threats in the SWOT Analysis of Hershey’s are as mentioned:

1.Intense competition in this category
2. Increasing concerns of health, increasing occurrences of obesity and diabetes
3.Change in consumer tastes

4. Increasing prices of milk and sugar

Hershey’s Competition

Below are the top 4 Hershey’s competitors:


The brandguide table above concludes the Hershey’s SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hershey’s. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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