Hershey's is one of the leading brands in the FMCG sector. Hershey's SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hershey's:
Hershey's is one of the oldest and largest chocolate manufacturer of North America
The company has a strong brand name and awareness globally
Hershey's has diversified products and a large number of variants in the chocolate and candy business
Strong social and public image through the school for orphan kids and the Milton Hershey school
Hershey's is renowned for its high quality & tasty chocolates
The company produces more than 70 million candies daily, and a strong supply chain and technology
Customer loyalty has been built through TVCs, online marketing, social media and advertising
The Hershey's amusement park also adds to the brand credibility
Hershey's financial strength can be seen from the fact that is on NYSE, with an annual revenue of around $8 billion
Above are the strengths in the SWOT Analysis of Hershey's. The strengths of Hershey's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition means limited market share growth for Hershey's
Increased geographic coverage leading to dilution and lesser authority
These were the weaknesses in the Hershey's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The Great American Chocolate Bar; The Sweetest Taste on Earth
Offers more than 100 types of different chocolates and chocolate based products
Chocolate based products
Children and adults from the middle and upper middle class
One of the most sought after and tastiest chocolates
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