Clairol SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 3361

SWOT analysis of Clairol analyses the brand/company with its strengths, weaknesses, opportunities & threats. Clairol is one of the leading brands in the FMCG sector. The table below also lists the top Clairol competitors and elaborates Clairol segmentation, targeting, positioning & USP.

Clairol SWOT, Competitors, Marketing STP & Brand analysis Table
Clairol Brand Analysis
Parent Company

Procter and Gamble





Tagline/ Slogan

Your Source for Hair color; A totally organic experience; Does she…or doesn’t she?


So natural that it is not noticed that hair is dyed

Clairol STP

Hair care for urban women

Target Group

It is a premium product targeting modern young urban women


Hair color expert

Clairol SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Clairol. Strengths are:

1. Product of a global manufacturer P&G with good distribution networks 
2. The scale of P&G provides Clairol a competitive advantage over other brands
3. Very successful brand building over the years has created a positive attitude towards the product
4. Superior technology gives Clairol the upper hand

5. P&G’s investments in advertising

6. It has a variety of products like Nice 'n Easy, Natural Instincts, Perfect Lights, Balsam, Herbal Essences


Here are the weaknesses in the Clairol SWOT Analysis:

1. Shampoo market has low loyalty and consumers switch easily means limited market share
2.Economic downturn hurting consumer spending


Following are the Opportunities in Clairol SWOT Analysis:

1. Expansion into newer international markets
2.Dilution of regulations on cosmetics
3.Modern trends where women are open to trying cosmetics in developing countries

4. New product lines


The threats in the SWOT Analysis of Clairol are as mentioned:

1.Intense competitions from various brands
2. Changing fashion and tastes of contemporary consumers
3.Volatile costs

4. Substitute products can hurt the business

Clairol Competition

Below are the top 3 Clairol competitors:



The brandguide table above concludes the Clairol SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Clairol. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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