Clairol SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 3055

SWOT Analysis of Clairol with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Procter and Gamble





Tagline/ Slogan

Your Source for Hair color; A totally organic experience; Does she…or doesn’t she?


So natural that it is not noticed that hair is dyed

Clairol STP


Hair care for urban women

Target Group

It is a premium product targeting modern young urban women


Hair color expert

Clairol SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Clairol :

1. Product of a global manufacturer P&G with good distribution networks 
2. The scale of P&G provides Clairol a competitive advantage over other brands
3. Very successful brand building over the years has created a positive attitude towards the product
4. Superior technology gives Clairol the upper hand

5. P&G’s investments in advertising

6. It has a variety of products like Nice 'n Easy, Natural Instincts, Perfect Lights, Balsam, Herbal Essences


1. Shampoo market has low loyalty and consumers switch easily means limited market share
2.Economic downturn hurting consumer spending


1. Expansion into newer international markets
2.Dilution of regulations on cosmetics
3.Modern trends where women are open to trying cosmetics in developing countries

4. New product lines


1.Intense competitions from various brands
2. Changing fashion and tastes of contemporary consumers
3.Volatile costs

4. Substitute products can hurt the business

Clairol Competition


Below are the 3 main Clairol competitors :



The brandguide table above concludes the Clairol SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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