SWOT analysis of Clairol analyses the brand by its strengths, weaknesses, opportunities & threats. In Clairol SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Clairol to benchmark its business & performance as compared to the competitors. Clairol is one of the leading brands in the FMCG sector.
The table below lists the Clairol SWOT (Strengths, Weaknesses, Opportunities, Threats), top Clairol competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Clairol Brand Analysis | |
---|---|
Parent Company |
Procter and Gamble |
Category |
Cosmetics |
Sector | |
Tagline/ Slogan |
Your Source for Hair color; A totally organic experience; Does she…or doesn’t she? |
USP |
So natural that it is not noticed that hair is dyed |
Clairol STP | |
Segment |
Hair care for urban women |
Target Group |
It is a premium product targeting modern young urban women |
Positioning |
Hair color expert |
SWOT Analysis of Clairol | |
Clairol Strengths |
Below are the Strengths in the SWOT Analysis of Clairol: 1. Product of a global manufacturer P&G with good distribution networks 5. P&G’s investments in advertising 6. It has a variety of products like Nice 'n Easy, Natural Instincts, Perfect Lights, Balsam, Herbal Essences |
Clairol Weaknesses |
Here are the weaknesses in the Clairol SWOT Analysis: 1. Shampoo market has low loyalty and consumers switch easily means limited market share |
Clairol Opportunities |
Following are the Opportunities in Clairol SWOT Analysis: 1. Expansion into newer international markets 4. New product lines |
Clairol Threats |
The threats in the SWOT Analysis of Clairol are as mentioned: 1.Intense competitions from various brands 4. Substitute products can hurt the business |
Clairol Competition | |
Clairol Competitors |
Below are the top 3 competitors of Clairol: 1.L’oreal |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Clairol. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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