Clairol SWOT Analysis, USP & Competitors

Clairol

Parent Company

Procter and Gamble

Category

Cosmetics

Sector

FMCG

Tagline/ Slogan

Your Source for Hair color; A totally organic experience; Does she…or doesn’t she?

USP

So natural that it is not noticed that hair is dyed

Clairol STP

Segment

Hair care for urban women

Target Group

It is a premium product targeting modern young urban women

Positioning

Hair color expert

Clairol SWOT Analysis

Strengths

1. Product of a global manufacturer P&G with good distribution networks 
2. The scale of P&G provides Clairol a competitive advantage over other brands
3. Very successful brand building over the years has created a positive attitude towards the product
4. Superior technology gives Clairol the upper hand

5. P&G’s investments in advertising

6. It has a variety of products like Nice 'n Easy, Natural Instincts, Perfect Lights, Balsam, Herbal Essences

Weaknesses

1. Shampoo market has low loyalty and consumers switch easily means limited market share
2.Economic downturn hurting consumer spending

Opportunities

1. Expansion into newer international markets
2.Dilution of regulations on cosmetics
3.Modern trends where women are open to trying cosmetics in developing countries

4. New product lines

Threats

1.Intense competitions from various brands
2. Changing fashion and tastes of contemporary consumers
3.Volatile costs

4. Substitute products can hurt the business

Clairol Competition

Competitors

1.L’oreal
2.Schwarzkopf
3.Garnier