Clairol SWOT Analysis, Competitors & USP

SWOT analysis of Clairol analyses the brand by its strengths, weaknesses, opportunities & threats. In Clairol SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Clairol to benchmark its business & performance as compared to the competitors. Clairol is one of the leading brands in the FMCG sector.

The article below lists the Clairol SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Clairol SWOT Analysis:

SWOT Analysis of Clairol

For Clairol, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Clairol Strengths

The strengths of Clairol looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Clairol :

1. Product of a global manufacturer P&G with good distribution networks 
2. The scale of P&G provides Clairol a competitive advantage over other brands
3. Very successful brand building over the years has created a positive attitude towards the product
4. Superior technology gives Clairol the upper hand

5. P&G’s investments in advertising

6. It has a variety of products like Nice 'n Easy, Natural Instincts, Perfect Lights, Balsam, Herbal Essences

Clairol Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Clairol SWOT Analysis:

1. Shampoo market has low loyalty and consumers switch easily means limited market share
2.Economic downturn hurting consumer spending

Clairol Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Clairol SWOT Analysis:

1. Expansion into newer international markets
2.Dilution of regulations on cosmetics
3.Modern trends where women are open to trying cosmetics in developing countries

4. New product lines

Clairol Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Clairol are as mentioned:

1.Intense competitions from various brands
2. Changing fashion and tastes of contemporary consumers
3.Volatile costs

4. Substitute products can hurt the business

Clairol Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Clairol:

1.L’oreal
2.Schwarzkopf
3.Garnier

Hence this concludes the Clairol SWOT analysis.

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About Clairol

Clairol Overview
Parent Company	Procter and Gamble
Category	Cosmetics
Sector	FMCG
Tagline/ Slogan	Your Source for Hair color; A totally organic experience; Does she…or doesn’t she?
USP	So natural that it is not noticed that hair is dyed
Clairol STP
Segmentation	Hair care for urban women
Target Market	It is a premium product targeting modern young urban women
Positioning	Hair color expert

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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