Clairol SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Procter and Gamble

Cosmetics

FMCG

Your Source for Hair color; A totally organic experience; Does she…or doesn’t she?

So natural that it is not noticed that hair is dyed

Hair care for urban women

It is a premium product targeting modern young urban women

Hair color expert

Below are the Strengths in the SWOT Analysis of Clairol:

1. Product of a global manufacturer P&G with good distribution networks 
2. The scale of P&G provides Clairol a competitive advantage over other brands
3. Very successful brand building over the years has created a positive attitude towards the product
4. Superior technology gives Clairol the upper hand

5. P&G’s investments in advertising

6. It has a variety of products like Nice 'n Easy, Natural Instincts, Perfect Lights, Balsam, Herbal Essences

Here are the weaknesses in the Clairol SWOT Analysis:

1. Shampoo market has low loyalty and consumers switch easily means limited market share
2.Economic downturn hurting consumer spending

Following are the Opportunities in Clairol SWOT Analysis:

1. Expansion into newer international markets
2.Dilution of regulations on cosmetics
3.Modern trends where women are open to trying cosmetics in developing countries

4. New product lines

The threats in the SWOT Analysis of Clairol are as mentioned:

1.Intense competitions from various brands
2. Changing fashion and tastes of contemporary consumers
3.Volatile costs

4. Substitute products can hurt the business

Below are the top 3 Clairol competitors:

1.L’oreal
2.Schwarzkopf
3.Garnier