Clairol is one of the leading brands in the FMCG sector. Clairol SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Clairol:
Product of a global manufacturer P&G with good distribution networks
The scale of P&G provides Clairol a competitive advantage over other brands
Very successful brand building over the years has created a positive attitude towards the product
Superior technology gives Clairol the upper hand
P&G’s investments in advertising
It has a variety of products like Nice 'n Easy, Natural Instincts, Perfect Lights, Balsam, Herbal Essences
Above are the strengths in the SWOT Analysis of Clairol. The strengths of Clairol looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Shampoo market has low loyalty and consumers switch easily means limited market share
Economic downturn hurting consumer spending
These were the weaknesses in the Clairol SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Expansion into newer international markets
Dilution of regulations on cosmetics
Modern trends where women are open to trying cosmetics in developing countries
New product lines
Above we covered the opportunities in Clairol SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Intense competitions from various brands
Changing fashion and tastes of contemporary consumers
Substitute products can hurt the business
The threats in the SWOT Analysis of Clairol are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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