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Clairol SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Clairol analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Clairol SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Clairol to benchmark its business & performance as compared to the competitors and industry. As of 2020, Clairol is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Clairol competitors and includes Clairol target market, segmentation, positioning & Unique Selling Proposition (USP).

Clairol SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Clairol Brand Analysis
Parent Company

Procter and Gamble

Category

Cosmetics

Sector

FMCG

Tagline/ Slogan

Your Source for Hair color; A totally organic experience; Does she…or doesn’t she?

USP

So natural that it is not noticed that hair is dyed

Clairol STP
Clairol Segmentation

Hair care for urban women

Clairol Target Market

It is a premium product targeting modern young urban women

Clairol Positioning

Hair color expert

Clairol SWOT Analysis
Clairol Strengths

Below are the Strengths in the SWOT Analysis of Clairol:

1. Product of a global manufacturer P&G with good distribution networks 
2. The scale of P&G provides Clairol a competitive advantage over other brands
3. Very successful brand building over the years has created a positive attitude towards the product
4. Superior technology gives Clairol the upper hand

5. P&G’s investments in advertising

6. It has a variety of products like Nice 'n Easy, Natural Instincts, Perfect Lights, Balsam, Herbal Essences

Clairol Weaknesses

Here are the weaknesses in the Clairol SWOT Analysis:

1. Shampoo market has low loyalty and consumers switch easily means limited market share
2.Economic downturn hurting consumer spending

Clairol Opportunities

Following are the Opportunities in Clairol SWOT Analysis:

1. Expansion into newer international markets
2.Dilution of regulations on cosmetics
3.Modern trends where women are open to trying cosmetics in developing countries

4. New product lines

Clairol Threats

The threats in the SWOT Analysis of Clairol are as mentioned:

1.Intense competitions from various brands
2. Changing fashion and tastes of contemporary consumers
3.Volatile costs

4. Substitute products can hurt the business

Clairol Competition
Competitors

Below are the top 3 Clairol competitors:

1.L’oreal
2.Schwarzkopf
3.Garnier

 


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Clairol. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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