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Essenza Di Wills SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Essenza Di Wills analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Essenza Di Wills SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Essenza Di Wills to benchmark its business & performance as compared to the competitors and industry. As of 2020, Essenza Di Wills is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Essenza Di Wills competitors and includes Essenza Di Wills target market, segmentation, positioning & Unique Selling Proposition (USP).

Essenza Di Wills SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Essenza Di Wills Brand Analysis
Parent Company



Personal Care brands- Fragrances



Tagline/ Slogan

Your Essence. Your Soul


Essenza Di Wills unites craftsmanship, passion and understanding of fine luxury

Essenza Di Wills STP
Essenza Di Wills Segmentation

Premium – Personal care

Essenza Di Wills Target Market

Upper class men and women

Essenza Di Wills Positioning

Crafted to encapsulate the essence of fine living through exclusive range of fine fragrances and personal care products

Essenza Di Wills SWOT Analysis
Essenza Di Wills Strengths

Below are the Strengths in the SWOT Analysis of Essenza Di Wills:

1. Exclusive range Inizio for Men and Women
2. Strong Brand Name of ITC
3. Captures and encapsulates quality and finest fragrances from across the globe
4.  Added advantage as launched from successful Wills Lifestyle shops
5. Excellent availability due to ITC’s strong distribution network

Essenza Di Wills Weaknesses

Here are the weaknesses in the Essenza Di Wills SWOT Analysis:

1. Limited market share due to presence of similar products in the market
2. Product is primarily limited to the urban areas

Essenza Di Wills Opportunities

Following are the Opportunities in Essenza Di Wills SWOT Analysis:

1. Increasing consumer base with time.

2. Essenza Di Wills is in its growing stage.

Essenza Di Wills Threats

The threats in the SWOT Analysis of Essenza Di Wills are as mentioned:

1. Cut throat competition from international brands
2. People have a tendency to shift to other products, since so many

options are available.

Essenza Di Wills Competition

Below are the top 4 Essenza Di Wills competitors:

1.Calvin Klein
2.David off


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Essenza Di Wills. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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