Essenza Di Wills SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 4510

SWOT analysis of Essenza Di Wills analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Essenza Di Wills SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Essenza Di Wills to benchmark its business & performance as compared to the competitors and industry. Essenza Di Wills is one of the leading brands in the FMCG sector. The table below also lists the top Essenza Di Wills competitors and elaborates Essenza Di Wills market segmentation, target group, positioning & Unique Selling Proposition (USP).

Essenza Di Wills SWOT, Competitors, Marketing STP & Brand analysis Table
Essenza Di Wills Brand Analysis
Parent Company



Personal Care brands- Fragrances



Tagline/ Slogan

Your Essence. Your Soul


Essenza Di Wills unites craftsmanship, passion and understanding of fine luxury

Essenza Di Wills STP

Premium – Personal care

Target Group

Upper class men and women


Crafted to encapsulate the essence of fine living through exclusive range of fine fragrances and personal care products

Essenza Di Wills SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Essenza Di Wills. Strengths are:

1. Exclusive range Inizio for Men and Women
2. Strong Brand Name of ITC
3. Captures and encapsulates quality and finest fragrances from across the globe
4.  Added advantage as launched from successful Wills Lifestyle shops
5. Excellent availability due to ITC’s strong distribution network


Here are the weaknesses in the Essenza Di Wills SWOT Analysis:

1. Limited market share due to presence of similar products in the market
2. Product is primarily limited to the urban areas


Following are the Opportunities in Essenza Di Wills SWOT Analysis:

1. Increasing consumer base with time.

2. Essenza Di Wills is in its growing stage.


The threats in the SWOT Analysis of Essenza Di Wills are as mentioned:

1. Cut throat competition from international brands
2. People have a tendency to shift to other products, since so many

options are available.

Essenza Di Wills Competition

Below are the top 4 Essenza Di Wills competitors:

1.Calvin Klein
2.David off


The brandguide table above concludes the Essenza Di Wills SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Essenza Di Wills. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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