Essenza Di Wills SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Essenza Di Wills SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Essenza Di Wills, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Essenza Di Wills to benchmark its business & performance as compared to the competitors, and make strategic improvements. Essenza Di Wills is one of the leading brands in the FMCG sector.

The article below lists the Essenza Di Wills SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Essenza Di Wills SWOT Analysis:

SWOT Analysis of Essenza Di Wills

For Essenza Di Wills, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Essenza Di Wills Strengths

The strengths of Essenza Di Wills looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Essenza Di Wills :

1. Exclusive range Inizio for Men and Women
2. Strong Brand Name of ITC
3. Captures and encapsulates quality and finest fragrances from across the globe
4.  Added advantage as launched from successful Wills Lifestyle shops
5. Excellent availability due to ITC’s strong distribution network

Essenza Di Wills Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Essenza Di Wills SWOT Analysis:

1. Limited market share due to presence of similar products in the market
2. Product is primarily limited to the urban areas

Essenza Di Wills Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Essenza Di Wills SWOT Analysis:

1. Increasing consumer base with time.

2. Essenza Di Wills is in its growing stage.

Essenza Di Wills Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Essenza Di Wills are as mentioned:

1. Cut throat competition from international brands
2. People have a tendency to shift to other products, since so many

options are available.

Essenza Di Wills Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Essenza Di Wills:

1.Calvin Klein
2.David off


Hence this concludes the Essenza Di Wills SWOT analysis.

Continue reading more about the brand/company.

About Essenza Di Wills

Essenza Di Wills Overview
Parent Company



Personal Care brands- Fragrances



Tagline/ Slogan

Your Essence. Your Soul


Essenza Di Wills unites craftsmanship, passion and understanding of fine luxury

Essenza Di Wills STP

Premium – Personal care

Target Market

Upper class men and women


Crafted to encapsulate the essence of fine living through exclusive range of fine fragrances and personal care products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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