Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Essenza Di Wills analyses the brand by its strengths, weaknesses, opportunities & threats. In Essenza Di Wills SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Essenza Di Wills to benchmark its business & performance as compared to the competitors. Essenza Di Wills is one of the leading brands in the FMCG sector.
The table below lists the Essenza Di Wills SWOT (Strengths, Weaknesses, Opportunities, Threats), top Essenza Di Wills competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Essenza Di Wills unites craftsmanship, passion and understanding of fine luxury
Essenza Di Wills STP
Premium – Personal care
Upper class men and women
Crafted to encapsulate the essence of fine living through exclusive range of fine fragrances and personal care products
SWOT Analysis of Essenza Di Wills
Essenza Di Wills Strengths
Below are the Strengths in the SWOT Analysis of Essenza Di Wills:
1. Exclusive range Inizio for Men and Women 2. Strong Brand Name of ITC 3. Captures and encapsulates quality and finest fragrances from across the globe 4. Added advantage as launched from successful Wills Lifestyle shops 5. Excellent availability due to ITC’s strong distribution network
Essenza Di Wills Weaknesses
Here are the weaknesses in the Essenza Di Wills SWOT Analysis:
1. Limited market share due to presence of similar products in the market 2. Product is primarily limited to the urban areas
Essenza Di Wills Opportunities
Following are the Opportunities in Essenza Di Wills SWOT Analysis:
1. Increasing consumer base with time.
2. Essenza Di Wills is in its growing stage.
Essenza Di Wills Threats
The threats in the SWOT Analysis of Essenza Di Wills are as mentioned:
1. Cut throat competition from international brands 2. People have a tendency to shift to other products, since so many
options are available.
Essenza Di Wills Competition
Essenza Di Wills Competitors
Below are the top 4 competitors of Essenza Di Wills:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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