Essenza Di Wills SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Essenza Di Wills analyses the brand by its strengths, weaknesses, opportunities & threats. In Essenza Di Wills SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Essenza Di Wills to benchmark its business & performance as compared to the competitors. Essenza Di Wills is one of the leading brands in the FMCG sector.

The table below lists the Essenza Di Wills SWOT (Strengths, Weaknesses, Opportunities, Threats), top Essenza Di Wills competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Essenza Di Wills SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Essenza Di Wills Brand Analysis
Parent Company

ITC

Category

Personal Care brands- Fragrances

Sector

FMCG

Tagline/ Slogan

Your Essence. Your Soul

USP

Essenza Di Wills unites craftsmanship, passion and understanding of fine luxury

Essenza Di Wills STP
Segment

Premium – Personal care

Target Group

Upper class men and women

Positioning

Crafted to encapsulate the essence of fine living through exclusive range of fine fragrances and personal care products

SWOT Analysis of Essenza Di Wills
Essenza Di Wills Strengths

Below are the Strengths in the SWOT Analysis of Essenza Di Wills:

1. Exclusive range Inizio for Men and Women
2. Strong Brand Name of ITC
3. Captures and encapsulates quality and finest fragrances from across the globe
4.  Added advantage as launched from successful Wills Lifestyle shops
5. Excellent availability due to ITC’s strong distribution network

Essenza Di Wills Weaknesses

Here are the weaknesses in the Essenza Di Wills SWOT Analysis:

1. Limited market share due to presence of similar products in the market
2. Product is primarily limited to the urban areas

Essenza Di Wills Opportunities

Following are the Opportunities in Essenza Di Wills SWOT Analysis:

1. Increasing consumer base with time.

2. Essenza Di Wills is in its growing stage.

Essenza Di Wills Threats

The threats in the SWOT Analysis of Essenza Di Wills are as mentioned:

1. Cut throat competition from international brands
2. People have a tendency to shift to other products, since so many

options are available.

Essenza Di Wills Competition
Essenza Di Wills Competitors

Below are the top 4 competitors of Essenza Di Wills:

1.Calvin Klein
2.David off
3.Armani

4.Ferrari


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Essenza Di Wills. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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