Essenza Di Wills SWOT Analysis, Competitors & USP

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SWOT Analysis of Essenza Di Wills with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Essenza Di Wills

Parent Company



Personal Care brands- Fragrances



Tagline/ Slogan

Your Essence. Your Soul


Essenza Di Wills unites craftsmanship, passion and understanding of fine luxury

Essenza Di Wills STP


Premium – Personal care

Target Group

Upper class men and women


Crafted to encapsulate the essence of fine living through exclusive range of fine fragrances and personal care products

Essenza Di Wills SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Essenza Di Wills :

1. Exclusive range Inizio for Men and Women
2. Strong Brand Name of ITC
3. Captures and encapsulates quality and finest fragrances from across the globe
4.  Added advantage as launched from successful Wills Lifestyle shops
5. Excellent availability due to ITC’s strong distribution network


1. Limited market share due to presence of similar products in the market
2. Product is primarily limited to the urban areas


1. Increasing consumer base with time.

2. Essenza Di Wills is in its growing stage.


1. Cut throat competition from international brands
2. People have a tendency to shift to other products, since so many

options are available.

Essenza Di Wills Competition


Below are the 4 main Essenza Di Wills competitors :

1.Calvin Klein
2.David off


The brandguide table above concludes the Essenza Di Wills SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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