Essenza Di Wills is one of the leading brands in the FMCG sector. Essenza Di Wills SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Essenza Di Wills:
Captures and encapsulates quality and finest fragrances from across the globe
Added advantage as launched from successful Wills Lifestyle shops
Excellent availability due to ITC’s strong distribution network
Above are the strengths in the SWOT Analysis of Essenza Di Wills. The strengths of Essenza Di Wills looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Essenza Di Wills Weaknesses
Limited market share due to presence of similar products in the market
Product is primarily limited to the urban areas
These were the weaknesses in the Essenza Di Wills SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Essenza Di Wills Opportunities
Increasing consumer base with time.
Essenza Di Wills is in its growing stage.
Above we covered the opportunities in Essenza Di Wills SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Essenza Di Wills Threats
Cut throat competition from international brands
People have a tendency to shift to other products, since so many
options are available.
The threats in the SWOT Analysis of Essenza Di Wills are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Essenza Di Wills unites craftsmanship, passion and understanding of fine luxury
Essenza Di Wills STP
Premium – Personal care
Upper class men and women
Crafted to encapsulate the essence of fine living through exclusive range of fine fragrances and personal care products
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