Nirma Ltd SWOT Analysis
Nirma Ltd SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Nirma Ltd, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Nirma Ltd is one of the leading brands in the FMCG sector. The article below lists the Nirma Ltd SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Nirma Ltd Strengths
The strengths of Nirma Ltd looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Nirma Ltd :
1. Nirma has distribution at over 1 million retailers and approx 300 million consumers
2. Over 14000 employees work with Nirma
3. It has always practiced ‘value-for-money’ strategy targeting the huge Indian middle class market
4. Nirma purchased Searles Valley Minerals Inc., thus making it among the top Soda Ash manufacturer globally
5. Nirma has manufacturing facilities at 6 places in India
6. It has undertaken backward integration into manufacture of Industrial Products like Soda Ash, Fatty Acid, Glycerine, Sulphuric Acid etc
Nirma Ltd Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Nirma Ltd SWOT Analysis:
1. Market share is limited due to presence of other strong FMCG brands
2. Nirma has limited international presence as compared to other leading FMCG companies
Nirma Ltd Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Nirma Ltd SWOT Analysis:
1. Tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand
Nirma Ltd Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Nirma Ltd are as mentioned:
1. Intense and increasing competition amongst other FMCG companies
2.FDI in retail thereby allowing international brands
3. Competition from unbranded and local products
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Hence this concludes the Nirma Ltd SWOT analysis.
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About Nirma Ltd
| Nirma Ltd Overview | |
|---|---|
| Parent Company |
Nirma Ltd |
| Category |
Consumer Products |
| Sector | |
| Tagline/ Slogan |
Better Products, Better Value, Better Living |
| USP |
Excellent distribution network across India tapping over 300 million consumers |
| Nirma Ltd STP | |
| Segmentation |
Products and services for daily needs |
| Target Market |
Every Indian household especially the middle class |
| Positioning |
Value for money products for a better living |
| Nirma Ltd Product Portfolio | |
| Brands |
1. Nirma Washing Powder 2. Nirma Bartan Bar 3. Nima Soap 4. Nirma Beauty Soap The above mentioned brands are the prominent products under the Nirma Ltd product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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