Procter and Gamble SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 41032

SWOT Analysis of Procter and Gamble with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Procter and Gamble (P&G)

Parent Company

Procter and Gamble (P&G)


Consumer Products



Tagline/ Slogan

Touching lives improving life


P&G is one of the oldest and most stable consumer products company spread over 180 countries



Products and services for daily needs

Target Group

Every household especially the middle and upper class


P&G products are used by its customers to improve their lives

Product Portfolio


Consumer Products

1.Gillette Mach3    2.Gillette Vector           3.Gillette 7 o clock
4.Oral B                  5.Duracell                       6.Ariel
7.Tide                      8.Pantene                       9.Head & Shoulders
10.Rejoice             11.Pampers                    12.Covergirl
13.Wella                14.Olay Natural White  15.Olay Total Effects

P&G SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Procter and Gamble :

1. P&G has over 300 brands globally which are available in over 180 countries
2. Over 100,000+ people are employed in P&G globally
3. It has around 24 brands which have annual sales over a billion dollars
4. Its brand have a high recall, high visibility due to excellent marketing and advertisng
5, P&G has operations in over 80 countries
6. P&G brand has also contributed as sponsors in major sporting and entertainment events

7. Several of its brands like Gillette, Duracell, Ariel, Olay etc are prominent global brands

8. P&G has been recognized through several awards across brands, sectors globally

9. Sponsorships of lifestyle events, competitions etc have helped the brand to build a connect with the people

10. Excellent distribution and availability of P&G products through supermarkets, groceries, online etc


1. Fake products sold under the name of their brand name is a big concern for P&G
2. Its products have stiff competition from big domestic players and international brands


1. P&G can tap rural markets and increase penetration in urban areas
2. Mergers and acquisitions can be done to strengthen the brand
3. Increasing purchasing power of people thereby increasing demand

4. P&G can leverage its strong name and powerful brands to diversify into more consumer products


1. Intense and increasing competition amongst other FMCG companies can affect the market share of Procter and Gamble
2. FDI in retail thereby allowing international brands worldwide
3. Competition from unbranded and local products

4. Since P&G is a global brand, recessions, fluctuating dollar prices, economic crisis etc can affect its business operations

Procter and Gamble Competition


Below are the 7 main Procter and Gamble competitors :

1. Marico

2. L'Oréal

3. Nirma Ltd

4. Unilever

5. Colgate-Palmolive

6. ITC Limited

7. Dabur India

The brandguide table above concludes the Procter and Gamble SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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