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Procter and Gamble SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Procter and Gamble analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Procter and Gamble SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Procter and Gamble to benchmark its business & performance as compared to the competitors and industry. As of 2020, Procter and Gamble is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Procter and Gamble competitors and includes Procter and Gamble target market, segmentation, positioning & Unique Selling Proposition (USP).

Procter and Gamble SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Procter and Gamble Brand Analysis
Parent Company

Procter and Gamble (P&G)


Consumer Products



Tagline/ Slogan

Touching lives improving life


P&G is one of the oldest and most stable consumer products company spread over 180 countries

Procter and Gamble STP
Procter and Gamble Segmentation

Products and services for daily needs

Procter and Gamble Target Market

Every household especially the middle and upper class

Procter and Gamble Positioning

P&G products are used by its customers to improve their lives

Procter and Gamble Product Portfolio

Consumer Products

1.Gillette Mach3    2.Gillette Vector           3.Gillette 7 o clock
4.Oral B                  5.Duracell                       6.Ariel
7.Tide                      8.Pantene                       9.Head & Shoulders
10.Rejoice             11.Pampers                    12.Covergirl
13.Wella                14.Olay Natural White  15.Olay Total Effects

The above mentioned brands are the prominent products under the Procter and Gamble product portfolio.

Procter and Gamble SWOT Analysis
Procter and Gamble Strengths

Below are the Strengths in the SWOT Analysis of Procter and Gamble:

1. P&G has over 300 brands globally which are available in over 180 countries
2. Over 100,000+ people are employed in P&G globally
3. It has around 24 brands which have annual sales over a billion dollars
4. Its brand have a high recall, high visibility due to excellent marketing and advertisng
5, P&G has operations in over 80 countries
6. P&G brand has also contributed as sponsors in major sporting and entertainment events

7. Several of its brands like Gillette, Duracell, Ariel, Olay etc are prominent global brands

8. P&G has been recognized through several awards across brands, sectors globally

9. Sponsorships of lifestyle events, competitions etc have helped the brand to build a connect with the people

10. Excellent distribution and availability of P&G products through supermarkets, groceries, online etc

Procter and Gamble Weaknesses

Here are the weaknesses in the Procter and Gamble SWOT Analysis:

1. Fake products sold under the name of their brand name is a big concern for P&G
2. Its products have stiff competition from big domestic players and international brands

Procter and Gamble Opportunities

Following are the Opportunities in Procter and Gamble SWOT Analysis:

1. P&G can tap rural markets and increase penetration in urban areas
2. Mergers and acquisitions can be done to strengthen the brand
3. Increasing purchasing power of people thereby increasing demand

4. P&G can leverage its strong name and powerful brands to diversify into more consumer products

Procter and Gamble Threats

The threats in the SWOT Analysis of Procter and Gamble are as mentioned:

1. Intense and increasing competition amongst other FMCG companies can affect the market share of Procter and Gamble
2. FDI in retail thereby allowing international brands worldwide
3. Competition from unbranded and local products

4. Since P&G is a global brand, recessions, fluctuating dollar prices, economic crisis etc can affect its business operations

Procter and Gamble Competition

Below are the top 7 Procter and Gamble competitors:

1. Marico

2. L'Oréal

3. Nirma Ltd

4. Unilever

5. Colgate-Palmolive

6. ITC Limited

7. Dabur India

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Procter and Gamble. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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