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Procter and Gamble SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 49127

SWOT analysis of Procter and Gamble analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Procter and Gamble SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Procter and Gamble to benchmark its business & performance as compared to the competitors and industry. Procter and Gamble is one of the leading brands in the FMCG sector. The table below also lists the top Procter and Gamble competitors and elaborates Procter and Gamble market segmentation, target group, positioning & Unique Selling Proposition (USP).

Procter and Gamble SWOT, Competitors, Marketing STP & Brand analysis Table
Procter and Gamble Brand Analysis
Parent Company

Procter and Gamble (P&G)


Consumer Products



Tagline/ Slogan

Touching lives improving life


P&G is one of the oldest and most stable consumer products company spread over 180 countries

Procter and Gamble STP

Products and services for daily needs

Target Group

Every household especially the middle and upper class


P&G products are used by its customers to improve their lives

Procter and Gamble Product Portfolio

Consumer Products

1.Gillette Mach3    2.Gillette Vector           3.Gillette 7 o clock
4.Oral B                  5.Duracell                       6.Ariel
7.Tide                      8.Pantene                       9.Head & Shoulders
10.Rejoice             11.Pampers                    12.Covergirl
13.Wella                14.Olay Natural White  15.Olay Total Effects

The above mentioned brands are the prominent products under the Procter and Gamble product portfolio.

Procter and Gamble SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Procter and Gamble. Strengths are:

1. P&G has over 300 brands globally which are available in over 180 countries
2. Over 100,000+ people are employed in P&G globally
3. It has around 24 brands which have annual sales over a billion dollars
4. Its brand have a high recall, high visibility due to excellent marketing and advertisng
5, P&G has operations in over 80 countries
6. P&G brand has also contributed as sponsors in major sporting and entertainment events

7. Several of its brands like Gillette, Duracell, Ariel, Olay etc are prominent global brands

8. P&G has been recognized through several awards across brands, sectors globally

9. Sponsorships of lifestyle events, competitions etc have helped the brand to build a connect with the people

10. Excellent distribution and availability of P&G products through supermarkets, groceries, online etc


Here are the weaknesses in the Procter and Gamble SWOT Analysis:

1. Fake products sold under the name of their brand name is a big concern for P&G
2. Its products have stiff competition from big domestic players and international brands


Following are the Opportunities in Procter and Gamble SWOT Analysis:

1. P&G can tap rural markets and increase penetration in urban areas
2. Mergers and acquisitions can be done to strengthen the brand
3. Increasing purchasing power of people thereby increasing demand

4. P&G can leverage its strong name and powerful brands to diversify into more consumer products


The threats in the SWOT Analysis of Procter and Gamble are as mentioned:

1. Intense and increasing competition amongst other FMCG companies can affect the market share of Procter and Gamble
2. FDI in retail thereby allowing international brands worldwide
3. Competition from unbranded and local products

4. Since P&G is a global brand, recessions, fluctuating dollar prices, economic crisis etc can affect its business operations

Procter and Gamble Competition

Below are the top 7 Procter and Gamble competitors:

1. Marico

2. L'Oréal

3. Nirma Ltd

4. Unilever

5. Colgate-Palmolive

6. ITC Limited

7. Dabur India

The brandguide table above concludes the Procter and Gamble SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Procter and Gamble. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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