Procter and Gamble (P&G) is one of the leading brands in the FMCG sector. Procter and Gamble (P&G) SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Procter and Gamble (P&G):
P&G has over 300 brands globally which are available in over 180 countries
Over 100,000+ people are employed in P&G globally
It has around 24 brands which have annual sales over a billion dollars
Its brand have a high recall, high visibility due to excellent marketing and advertising
P&G has operations in over 80 countries
P&G brand has also contributed as sponsors in major sporting and entertainment events
Several of its brands like Gillette, Duracell, Ariel, Olay etc. are prominent global brands
P&G has been recognized through several awards across brands, sectors globally
Sponsorships of lifestyle events, competitions etc. have helped the brand to build a connect with the people
Excellent distribution and availability of P&G products through supermarkets, groceries, online etc.
Above are the strengths in the SWOT Analysis of Procter and Gamble (P&G). The strengths of Procter and Gamble (P&G) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Procter and Gamble (P&G) Weaknesses
Fake products sold under the name of their brand name is a big concern for P&G
Its products have stiff competition from big domestic players and international brands
These were the weaknesses in the Procter and Gamble (P&G) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
P&G is one of the oldest and most stable consumer products company spread over 180 countries
Procter and Gamble (P&G) STP
Products and services for daily needs
Every household especially the middle and upper class
P&G products are used by its customers to improve their lives
Procter and Gamble (P&G) Product Portfolio
1. Gillette Mach
2. Oral B
7. Head & Shoulders
The above mentioned brands are the prominent products under the Procter and Gamble (P&G) product portfolio.
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