Godrej Good Knight SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Godrej Good Knight analyses the brand by its strengths, weaknesses, opportunities & threats. In Godrej Good Knight SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Godrej Good Knight to benchmark its business & performance as compared to the competitors. Godrej Good Knight is one of the leading brands in the FMCG sector.

The table below lists the Godrej Good Knight SWOT (Strengths, Weaknesses, Opportunities, Threats), top Godrej Good Knight competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Godrej Good Knight SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Godrej Good Knight Brand Analysis
Parent Company

Godrej Consumer Products


Home care brands



Tagline/ Slogan

Protecting happy moments; Protect who you love with what you love;

Push karo, Khush raho


Brand equity build over decades by various products

Godrej Good Knight STP

Mid and mass segment both in rural and urban area

Target Group

Middle class and upper class households


Protection, non violence, safe gentle effective dependable and un obtrusive protection in compete harmony with the housewife

SWOT Analysis of Godrej Good Knight
Godrej Good Knight Strengths

Below are the Strengths in the SWOT Analysis of Godrej Good Knight:

1.Significant presence in all the formats ranging from mats, liquid vaporizers, coils, lotions and aerosols

2.Innovative product advance active liquid vaporizer : the product even awarded as product of year

3.Only coil with fragrance, Widest range of refills and machines, Innovative two coil pack

4. Celebrity brand ambassadors for product promotion

5.Repellent cream with moisturizing and skin care benefits

6. Declared as most trusted Brands after survey conducted in 13 cities across India

7.Dedicated research and development team which works towards product development

Godrej Good Knight Weaknesses

Here are the weaknesses in the Godrej Good Knight SWOT Analysis:

1.Good Knight doesn’t  always work in eliminating mosquitoes
2. Limited penetration in rural areas, which can be an important market

Godrej Good Knight Opportunities

Following are the Opportunities in Godrej Good Knight SWOT Analysis:

1.Community outreach and disease prevention program for tapping Growing market
2. Tie-ups with hotel chains, resorts
3. Expansion in Indian as well as global markets

4.Lotion in sachets, Repellent in gel form, Mosquito repellent oil etc

Godrej Good Knight Threats

The threats in the SWOT Analysis of Godrej Good Knight are as mentioned:

1. Rising competition in local markets

2. Popularity of other brands in the same segment

3. High customer brand switching for the FMCG brands

Godrej Good Knight Competition
Godrej Good Knight Competitors

Below are the top 3 competitors of Godrej Good Knight:

1.All out


3.Reckitt and Benckiser’s Mortein

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Godrej Good Knight. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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