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Godrej Good Knight SWOT Analysis

Here is a detailed SWOT analysis of Godrej Good Knight covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in FMCG category Read time:

Godrej Good Knight Strengths

  1. Significant presence in all the formats ranging from mats, liquid vaporizers, coils, lotions and aerosols
  2. Innovative product advance active liquid vaporizer : the product even awarded as product of year
  3. Only coil with fragrance, Widest range of refills and machines, Innovative two coil pack
  4. Celebrity brand ambassadors for product promotion
  5. Repellent cream with moisturizing and skin care benefits
  6. Declared as most trusted Brands after survey conducted in 13 cities across India
  7. Dedicated research and development team which works towards product development

Above are the strengths in the SWOT Analysis of Godrej Good Knight. The strengths of Godrej Good Knight looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Godrej Good Knight Weaknesses

  1. Good Knight doesn’t  always work in eliminating mosquitoes
  2. Limited penetration in rural areas, which can be an important market

These were the weaknesses in the Godrej Good Knight SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Godrej Good Knight Opportunities

  1. Community outreach and disease prevention program for tapping Growing market
  2. Tie-ups with hotel chains, resorts
  3. Expansion in Indian as well as global markets
  4. Lotion in sachets, Repellent in gel form, Mosquito repellent oil etc

Above we covered the opportunities in Godrej Good Knight SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Godrej Good Knight Threats

  1. Rising competition in local markets
  2. Popularity of other brands in the same segment
  3. High customer brand switching for the FMCG brands

The threats in the SWOT Analysis of Godrej Good Knight are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Godrej Good Knight SWOT analysis.

Read Similar SWOT analysis

About Godrej Good Knight

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Godrej Good Knight Overview
Parent Company

Godrej Consumer Products
Category

Home care brands
Sector

FMCG
Tagline/ Slogan

Protecting happy moments; Protect who you love with what you love;

Push karo, Khush raho
USP

Brand equity build over decades by various products
Godrej Good Knight STP
Segmentation

Mid and mass segment both in rural and urban area
Target Market

Middle class and upper class households
Positioning

Protection, non violence, safe gentle effective dependable and un obtrusive protection in compete harmony with the housewife


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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