Godrej Good Knight is one of the leading brands in the FMCG sector. Godrej Good Knight SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Godrej Good Knight:
Significant presence in all the formats ranging from mats, liquid vaporizers, coils, lotions and aerosols
Innovative product advance active liquid vaporizer : the product even awarded as product of year
Only coil with fragrance, Widest range of refills and machines, Innovative two coil pack
Celebrity brand ambassadors for product promotion
Repellent cream with moisturizing and skin care benefits
Declared as most trusted Brands after survey conducted in 13 cities across India
Dedicated research and development team which works towards product development
Above are the strengths in the SWOT Analysis of Godrej Good Knight. The strengths of Godrej Good Knight looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Godrej Good Knight Weaknesses
Good Knight doesn’t always work in eliminating mosquitoes
Limited penetration in rural areas, which can be an important market
These were the weaknesses in the Godrej Good Knight SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Godrej Good Knight Opportunities
Community outreach and disease prevention program for tapping Growing market
Tie-ups with hotel chains, resorts
Expansion in Indian as well as global markets
Lotion in sachets, Repellent in gel form, Mosquito repellent oil etc
Above we covered the opportunities in Godrej Good Knight SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Godrej Good Knight Threats
Rising competition in local markets
Popularity of other brands in the same segment
High customer brand switching for the FMCG brands
The threats in the SWOT Analysis of Godrej Good Knight are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Protecting happy moments; Protect who you love with what you love;
Push karo, Khush raho
Brand equity build over decades by various products
Godrej Good Knight STP
Mid and mass segment both in rural and urban area
Middle class and upper class households
Protection, non violence, safe gentle effective dependable and un obtrusive protection in compete harmony with the housewife
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