Godrej Good Knight SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Godrej Good Knight analyses the brand by its strengths, weaknesses, opportunities & threats. In Godrej Good Knight SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Godrej Good Knight to benchmark its business & performance as compared to the competitors. Godrej Good Knight is one of the leading brands in the FMCG sector.

The article below lists the Godrej Good Knight SWOT (Strengths, Weaknesses, Opportunities, Threats), top Godrej Good Knight competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Godrej Good Knight

Godrej Good Knight Overview
Parent Company

Godrej Consumer Products

Category

Home care brands

Sector

FMCG

Tagline/ Slogan

Protecting happy moments; Protect who you love with what you love;

Push karo, Khush raho

USP

Brand equity build over decades by various products

Godrej Good Knight STP
Segmentation

Mid and mass segment both in rural and urban area

Target Market

Middle class and upper class households

Positioning

Protection, non violence, safe gentle effective dependable and un obtrusive protection in compete harmony with the housewife

SWOT Analysis of Godrej Good Knight

For Godrej Good Knight, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Godrej Good Knight SWOT Analysis:

Godrej Good Knight Strengths

The strengths of Godrej Good Knight looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Godrej Good Knight :

1.Significant presence in all the formats ranging from mats, liquid vaporizers, coils, lotions and aerosols

2.Innovative product advance active liquid vaporizer : the product even awarded as product of year

3.Only coil with fragrance, Widest range of refills and machines, Innovative two coil pack

4. Celebrity brand ambassadors for product promotion

5.Repellent cream with moisturizing and skin care benefits

6. Declared as most trusted Brands after survey conducted in 13 cities across India

7.Dedicated research and development team which works towards product development

Godrej Good Knight Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Godrej Good Knight SWOT Analysis:

1.Good Knight doesn’t  always work in eliminating mosquitoes
2. Limited penetration in rural areas, which can be an important market


Godrej Good Knight Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Godrej Good Knight SWOT Analysis:

1.Community outreach and disease prevention program for tapping Growing market
2. Tie-ups with hotel chains, resorts
3. Expansion in Indian as well as global markets

4.Lotion in sachets, Repellent in gel form, Mosquito repellent oil etc


Godrej Good Knight Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Godrej Good Knight are as mentioned:

1. Rising competition in local markets

2. Popularity of other brands in the same segment

3. High customer brand switching for the FMCG brands

Godrej Good Knight Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Godrej Good Knight:

1.All out

2.Odomos

3.Reckitt and Benckiser’s Mortein


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Godrej Good Knight. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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