SWOT analysis of Godrej Good Knight analyses the brand by its strengths, weaknesses, opportunities & threats. In Godrej Good Knight SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Godrej Good Knight to benchmark its business & performance as compared to the competitors. Godrej Good Knight is one of the leading brands in the FMCG sector.
The table below lists the Godrej Good Knight SWOT (Strengths, Weaknesses, Opportunities, Threats), top Godrej Good Knight competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Godrej Good Knight Brand Analysis | |
---|---|
Parent Company |
Godrej Consumer Products |
Category |
Home care brands |
Sector | |
Tagline/ Slogan |
Protecting happy moments; Protect who you love with what you love; Push karo, Khush raho |
USP |
Brand equity build over decades by various products |
Godrej Good Knight STP | |
Segment |
Mid and mass segment both in rural and urban area |
Target Group |
Middle class and upper class households |
Positioning |
Protection, non violence, safe gentle effective dependable and un obtrusive protection in compete harmony with the housewife |
SWOT Analysis of Godrej Good Knight | |
Godrej Good Knight Strengths |
Below are the Strengths in the SWOT Analysis of Godrej Good Knight: 1.Significant presence in all the formats ranging from mats, liquid vaporizers, coils, lotions and aerosols 2.Innovative product advance active liquid vaporizer : the product even awarded as product of year 3.Only coil with fragrance, Widest range of refills and machines, Innovative two coil pack 4. Celebrity brand ambassadors for product promotion 5.Repellent cream with moisturizing and skin care benefits 6. Declared as most trusted Brands after survey conducted in 13 cities across India 7.Dedicated research and development team which works towards product development |
Godrej Good Knight Weaknesses |
Here are the weaknesses in the Godrej Good Knight SWOT Analysis: 1.Good Knight doesn’t always work in eliminating mosquitoes |
Godrej Good Knight Opportunities |
Following are the Opportunities in Godrej Good Knight SWOT Analysis: 1.Community outreach and disease prevention program for tapping Growing market 4.Lotion in sachets, Repellent in gel form, Mosquito repellent oil etc |
Godrej Good Knight Threats |
The threats in the SWOT Analysis of Godrej Good Knight are as mentioned: 1. Rising competition in local markets 2. Popularity of other brands in the same segment 3. High customer brand switching for the FMCG brands |
Godrej Good Knight Competition | |
Godrej Good Knight Competitors |
Below are the top 3 competitors of Godrej Good Knight: 1.All out 2.Odomos 3.Reckitt and Benckiser’s Mortein |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Godrej Good Knight. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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