Lizol (Lysol) SWOT Analysis
Lizol (Lysol) is one of the leading brands in the FMCG sector. Lizol (Lysol) SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lizol (Lysol):
Quick Glance:
Lizol (Lysol) Strengths
- Lizol Kills 10 time more germs than Phenyls - thus assuring you and your family of complete protection from germs.
- Effective use of RB brand
- Available for a variety of cleaning purposes thus providing a wholesome solution
- Market leader in over 15 countries
- Also sold with the brand name Lysol
Above are the strengths in the SWOT Analysis of Lizol (Lysol). The strengths of Lizol (Lysol) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lizol (Lysol) Weaknesses
- Intense competition in market
- Limited brand loyalty due to high brand switching
These were the weaknesses in the Lizol (Lysol) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lizol (Lysol) Opportunities
- R&D and innovation to seek better solutions for Indian market wherein dirt-conditions are more serious
- Making the product available in more number of SKUs & different variants
Above we covered the opportunities in Lizol (Lysol) SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lizol (Lysol) Threats
- Existing competition can initiate a price war
- Need to have a more effective advertising strategy to penetrate into the semi-urban & rural market
The threats in the SWOT Analysis of Lizol (Lysol) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Lizol (Lysol) SWOT analysis.
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About Lizol (Lysol)
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lizol (Lysol) Overview | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Home Care Brands |
| Sector | |
| Tagline/ Slogan |
Eliminates odors. Kills viruses, bacteria, mold, and mildew |
| USP |
A variety of household cleaning products that provide a wholesome cleaning package |
| Lizol (Lysol) STP | |
| Segmentation |
Disinfectant cleaner and kitchen cleaner |
| Target Group |
Modern families - targeting cleanliness purposes for women & children |
| Positioning |
Cleans the surfaces removing the germs and keep them fresh |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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