Lizol (Lysol) SWOT Analysis, USP & Competitors

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SWOT Analysis of Lizol (Lysol) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lizol (Lysol)

Parent Company

Reckitt Benckiser


Home Care Brands



Tagline/ Slogan

Eliminates odors. Kills viruses, bacteria, mold, and mildew


A variety of household cleaning products that provide a  wholesome cleaning package



Disinfectant cleaner and kitchen cleaner

Target Group

Modern families - targeting cleanliness purposes for women & children


Cleans the surfaces removing the germs and keep them fresh

SWOT Analysis


1. Lizol Kills 10 time more germs than Phenyls - thus assuring you and your family of complete protection from germs.

2. Effective use of RB brand

3. Available for a variety of cleaning purposes thus providing a wholesome solution

4. Market leader in over 15 countries
5. Also sold with the brand name Lysol


1. Intense competition in market
2. Limited brand loyalty due to high brand switching


1. R&D and innovation to seek better solutions for Indian market wherein dirt-conditions are more serious
2. Making the product available in more number of SKUs & different variants


1. Existing competition can initiate a price war
2. Need to have a more effective advertising strategy to penetrate into the semi-urban & rural market



1. Dazzl
2. Domex

3. Clorox

The table above concludes the Lizol (Lysol) SWOT analysis along with its marketing and brand parameters.


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