Lizol (Lysol) SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Lizol (Lysol) analyses the brand by its strengths, weaknesses, opportunities & threats. In Lizol (Lysol) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lizol (Lysol) to benchmark its business & performance as compared to the competitors. Lizol (Lysol) is one of the leading brands in the FMCG sector.

The table below lists the Lizol (Lysol) SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lizol (Lysol) competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Lizol (Lysol) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lizol (Lysol) Brand Analysis
Parent Company

Reckitt Benckiser

Category

Home Care Brands

Sector

FMCG

Tagline/ Slogan

Eliminates odors. Kills viruses, bacteria, mold, and mildew

USP

A variety of household cleaning products that provide a  wholesome cleaning package

Lizol (Lysol) STP
Segment

Disinfectant cleaner and kitchen cleaner

Target Group

Modern families - targeting cleanliness purposes for women & children

Positioning

Cleans the surfaces removing the germs and keep them fresh

SWOT Analysis of Lizol (Lysol)
Lizol (Lysol) Strengths

Below are the Strengths in the SWOT Analysis of Lizol (Lysol):

1. Lizol Kills 10 time more germs than Phenyls - thus assuring you and your family of complete protection from germs.

2. Effective use of RB brand

3. Available for a variety of cleaning purposes thus providing a wholesome solution

4. Market leader in over 15 countries
5. Also sold with the brand name Lysol

Lizol (Lysol) Weaknesses

Here are the weaknesses in the Lizol (Lysol) SWOT Analysis:

1. Intense competition in market
2. Limited brand loyalty due to high brand switching

Lizol (Lysol) Opportunities

Following are the Opportunities in Lizol (Lysol) SWOT Analysis:

1. R&D and innovation to seek better solutions for Indian market wherein dirt-conditions are more serious
2. Making the product available in more number of SKUs & different variants

Lizol (Lysol) Threats

The threats in the SWOT Analysis of Lizol (Lysol) are as mentioned:

1. Existing competition can initiate a price war
2. Need to have a more effective advertising strategy to penetrate into the semi-urban & rural market

Lizol (Lysol) Competition
Lizol (Lysol) Competitors

Below are the top 3 competitors of Lizol (Lysol):

1. Dazzl
2. Domex

3. Clorox


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lizol (Lysol). This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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