Lizol (Lysol) SWOT Analysis, Competitors & USP

Lizol (Lysol) SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Lizol (Lysol), the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lizol (Lysol) to benchmark its business & performance as compared to the competitors, and make strategic improvements. Lizol (Lysol) is one of the leading brands in the FMCG sector.

The article below lists the Lizol (Lysol) SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Lizol (Lysol) SWOT Analysis:

SWOT Analysis of Lizol (Lysol)

For Lizol (Lysol), SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lizol (Lysol) Strengths

The strengths of Lizol (Lysol) looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Lizol (Lysol) :

1. Lizol Kills 10 time more germs than Phenyls - thus assuring you and your family of complete protection from germs.

2. Effective use of RB brand

3. Available for a variety of cleaning purposes thus providing a wholesome solution

4. Market leader in over 15 countries
5. Also sold with the brand name Lysol

Lizol (Lysol) Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lizol (Lysol) SWOT Analysis:

1. Intense competition in market
2. Limited brand loyalty due to high brand switching

Lizol (Lysol) Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lizol (Lysol) SWOT Analysis:

1. R&D and innovation to seek better solutions for Indian market wherein dirt-conditions are more serious
2. Making the product available in more number of SKUs & different variants

Lizol (Lysol) Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lizol (Lysol) are as mentioned:

1. Existing competition can initiate a price war
2. Need to have a more effective advertising strategy to penetrate into the semi-urban & rural market

Lizol (Lysol) Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Lizol (Lysol):

1. Dazzl
2. Domex

3. Clorox

Hence this concludes the Lizol (Lysol) SWOT analysis.

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About Lizol (Lysol)

Lizol (Lysol) Overview
Parent Company	Reckitt Benckiser
Category	Home Care Brands
Sector	FMCG
Tagline/ Slogan	Eliminates odors. Kills viruses, bacteria, mold, and mildew
USP	A variety of household cleaning products that provide a  wholesome cleaning package
Lizol (Lysol) STP
Segmentation	Disinfectant cleaner and kitchen cleaner
Target Group	Modern families - targeting cleanliness purposes for women & children
Positioning	Cleans the surfaces removing the germs and keep them fresh

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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