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Lizol (Lysol) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Lizol (Lysol) analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lizol (Lysol) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lizol (Lysol) to benchmark its business & performance as compared to the competitors and industry. As of 2020, Lizol (Lysol) is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lizol (Lysol) competitors and includes Lizol (Lysol) target market, segmentation, positioning & Unique Selling Proposition (USP).

Lizol (Lysol) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lizol (Lysol) Brand Analysis
Parent Company

Reckitt Benckiser


Home Care Brands



Tagline/ Slogan

Eliminates odors. Kills viruses, bacteria, mold, and mildew


A variety of household cleaning products that provide a  wholesome cleaning package

Lizol (Lysol) STP
Lizol (Lysol) Segmentation

Disinfectant cleaner and kitchen cleaner

Target Group

Modern families - targeting cleanliness purposes for women & children

Lizol (Lysol) Positioning

Cleans the surfaces removing the germs and keep them fresh

Lizol (Lysol) SWOT Analysis
Lizol (Lysol) Strengths

Below are the Strengths in the SWOT Analysis of Lizol (Lysol):

1. Lizol Kills 10 time more germs than Phenyls - thus assuring you and your family of complete protection from germs.

2. Effective use of RB brand

3. Available for a variety of cleaning purposes thus providing a wholesome solution

4. Market leader in over 15 countries
5. Also sold with the brand name Lysol

Lizol (Lysol) Weaknesses

Here are the weaknesses in the Lizol (Lysol) SWOT Analysis:

1. Intense competition in market
2. Limited brand loyalty due to high brand switching

Lizol (Lysol) Opportunities

Following are the Opportunities in Lizol (Lysol) SWOT Analysis:

1. R&D and innovation to seek better solutions for Indian market wherein dirt-conditions are more serious
2. Making the product available in more number of SKUs & different variants

Lizol (Lysol) Threats

The threats in the SWOT Analysis of Lizol (Lysol) are as mentioned:

1. Existing competition can initiate a price war
2. Need to have a more effective advertising strategy to penetrate into the semi-urban & rural market

Lizol (Lysol) Competition

Below are the top 3 Lizol (Lysol) competitors:

1. Dazzl
2. Domex

3. Clorox

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lizol (Lysol). The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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