SWOT Analysis of Savlon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Savlon |
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Parent Company |
Johnson & Johnson |
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Category |
Personal Care- Antiseptic |
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Sector |
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Tagline/ Slogan |
Heals without hurting; Make your house a safe house |
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USP |
Non burning antiseptic liquid |
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Savlon STP |
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Segment |
Antiseptic liquid-hygiene category |
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Target Group |
All age groups |
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Positioning |
An antiseptic that does not hurt while healing |
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Savlon SWOT Analysis |
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Strengths |
1. Brand of antiseptic liquid marketed by Johnson & Johnson 5. Has products like antiseptic liquid, wound wash, spray, bandages etc |
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Weaknesses |
1. Lesser brand recall as compared to Dettol, which is a leader in the segment |
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Opportunities |
1. Huge consumer market to tap |
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Threats |
1. Dettol which is a big player in antiseptic market |
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Savlon Competition |
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Competitors |
1.Dettol |
The brandguide table above concludes the Savlon SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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