Savlon SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Savlon analyses the brand by its strengths, weaknesses, opportunities & threats. In Savlon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Savlon to benchmark its business & performance as compared to the competitors. Savlon is one of the leading brands in the FMCG sector.

The table below lists the Savlon SWOT (Strengths, Weaknesses, Opportunities, Threats), top Savlon competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Savlon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Savlon Brand Analysis
Parent Company

Johnson & Johnson


Personal Care- Antiseptic



Tagline/ Slogan

Heals without hurting; Make your house a safe house


Non burning antiseptic liquid

Savlon STP

Antiseptic liquid-hygiene category

Target Group

All age groups


An antiseptic that does not hurt while healing

SWOT Analysis of Savlon
Savlon Strengths

Below are the Strengths in the SWOT Analysis of Savlon:

1. Brand of antiseptic liquid marketed by Johnson & Johnson
2. Clinically proven to be effective germ killer
3. Better scent and non-stinging properties
4. Plastic bottle is safer to handle

5. Has products like antiseptic liquid, wound wash, spray, bandages etc
6. Excellent advertising and brand visibility

Savlon Weaknesses

Here are the weaknesses in the Savlon SWOT Analysis:

1. Lesser brand recall as compared to Dettol, which is a leader in the segment
2. Limited penetration in the rural segment, which is  huge potential

Savlon Opportunities

Following are the Opportunities in Savlon SWOT Analysis:

1. Huge consumer market to tap
2. Popular in institutional market, can strengthen its position further
3.Tie-ups with hospitals, clinics, sports clubs etc

Savlon Threats

The threats in the SWOT Analysis of Savlon are as mentioned:

1. Dettol which is a big player in antiseptic market
2. Competitive pricing
3. Entry of newer and cheaper substitutes

Savlon Competition
Savlon Competitors

Below are the top 3 competitors of Savlon:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Savlon. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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