Savlon SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Savlon, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Savlon to benchmark its business & performance as compared to the competitors, and make strategic improvements. Savlon is one of the leading brands in the FMCG sector.
The article below lists the Savlon SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Savlon SWOT Analysis:
In this article:
For Savlon, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Savlon looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Savlon :
1. Brand of antiseptic liquid marketed by Johnson & Johnson
2. Clinically proven to be effective germ killer
3. Better scent and non-stinging properties
4. Plastic bottle is safer to handle
5. Has products like antiseptic liquid, wound wash, spray, bandages etc
6. Excellent advertising and brand visibility
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Savlon SWOT Analysis:
1. Lesser brand recall as compared to Dettol, which is a leader in the segment
2. Limited penetration in the rural segment, which is huge potential
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Savlon SWOT Analysis:
1. Huge consumer market to tap
2. Popular in institutional market, can strengthen its position further
3.Tie-ups with hospitals, clinics, sports clubs etc
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Savlon are as mentioned:
1. Dettol which is a big player in antiseptic market
2. Competitive pricing
3. Entry of newer and cheaper substitutes
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Savlon:
Hence this concludes the Savlon SWOT analysis.
Continue reading more about the brand/company.
Johnson & Johnson
Personal Care- Antiseptic
Heals without hurting; Make your house a safe house
Non burning antiseptic liquid
Antiseptic liquid-hygiene category
All age groups
An antiseptic that does not hurt while healing
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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