Savlon SWOT Analysis, Competitors & USP
SWOT analysis of Savlon analyses the brand by its strengths, weaknesses, opportunities & threats. In Savlon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Savlon to benchmark its business & performance as compared to the competitors. Savlon is one of the leading brands in the FMCG sector.
The table below lists the Savlon SWOT (Strengths, Weaknesses, Opportunities, Threats), top Savlon competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Savlon Brand Analysis | |
|---|---|
| Parent Company |
Johnson & Johnson |
| Category |
Personal Care- Antiseptic |
| Sector | |
| Tagline/ Slogan |
Heals without hurting; Make your house a safe house |
| USP |
Non burning antiseptic liquid |
| Savlon STP | |
| Segment |
Antiseptic liquid-hygiene category |
| Target Group |
All age groups |
| Positioning |
An antiseptic that does not hurt while healing |
| SWOT Analysis of Savlon | |
| Savlon Strengths |
Below are the Strengths in the SWOT Analysis of Savlon: 1. Brand of antiseptic liquid marketed by Johnson & Johnson 5. Has products like antiseptic liquid, wound wash, spray, bandages etc |
| Savlon Weaknesses |
Here are the weaknesses in the Savlon SWOT Analysis: 1. Lesser brand recall as compared to Dettol, which is a leader in the segment |
| Savlon Opportunities |
Following are the Opportunities in Savlon SWOT Analysis: 1. Huge consumer market to tap |
| Savlon Threats |
The threats in the SWOT Analysis of Savlon are as mentioned: 1. Dettol which is a big player in antiseptic market |
| Savlon Competition | |
| Savlon Competitors |
Below are the top 3 competitors of Savlon: 1.Dettol |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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