Savlon SWOT Analysis
Savlon is one of the leading brands in the FMCG sector. Savlon SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Savlon:
Quick Glance:
Savlon Strengths
- Brand of antiseptic liquid marketed by Johnson & Johnson
- Clinically proven to be effective germ killer
- Better scent and non-stinging properties
- Plastic bottle is safer to handle
- Has products like antiseptic liquid, wound wash, spray, bandages etc
- Excellent advertising and brand visibility
Above are the strengths in the SWOT Analysis of Savlon. The strengths of Savlon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Savlon Weaknesses
- Lesser brand recall as compared to Dettol, which is a leader in the segment
- Limited penetration in the rural segment, which ishuge potential
These were the weaknesses in the Savlon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Savlon Opportunities
- Huge consumer market to tap
- Popular in institutional market, can strengthen its position further
- Tie-ups with hospitals, clinics, sports clubs etc
Above we covered the opportunities in Savlon SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Savlon Threats
- Dettol which is a big player in antiseptic market
- Competitive pricing
- Entry of newer and cheaper substitutes
The threats in the SWOT Analysis of Savlon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Savlon SWOT analysis.
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About Savlon
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Savlon Overview | |
|---|---|
| Parent Company |
Johnson & Johnson |
| Category |
Personal Care- Antiseptic |
| Sector | |
| Tagline/ Slogan |
Heals without hurting; Make your house a safe house |
| USP |
Non burning antiseptic liquid |
| Savlon STP | |
| Segmentation |
Antiseptic liquid-hygiene category |
| Target Market |
All age groups |
| Positioning |
An antiseptic that does not hurt while healing |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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