Savlon SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Savlon SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Savlon, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Savlon to benchmark its business & performance as compared to the competitors, and make strategic improvements. Savlon is one of the leading brands in the FMCG sector.

The article below lists the Savlon SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Savlon SWOT Analysis:

SWOT Analysis of Savlon

For Savlon, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Savlon Strengths

The strengths of Savlon looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Savlon :

1. Brand of antiseptic liquid marketed by Johnson & Johnson
2. Clinically proven to be effective germ killer
3. Better scent and non-stinging properties
4. Plastic bottle is safer to handle

5. Has products like antiseptic liquid, wound wash, spray, bandages etc
6. Excellent advertising and brand visibility

Savlon Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Savlon SWOT Analysis:

1. Lesser brand recall as compared to Dettol, which is a leader in the segment
2. Limited penetration in the rural segment, which is  huge potential

Savlon Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Savlon SWOT Analysis:

1. Huge consumer market to tap
2. Popular in institutional market, can strengthen its position further
3.Tie-ups with hospitals, clinics, sports clubs etc

Savlon Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Savlon are as mentioned:

1. Dettol which is a big player in antiseptic market
2. Competitive pricing
3. Entry of newer and cheaper substitutes

Savlon Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Savlon:


Hence this concludes the Savlon SWOT analysis.

Continue reading more about the brand/company.

About Savlon

Savlon Overview
Parent Company

Johnson & Johnson


Personal Care- Antiseptic



Tagline/ Slogan

Heals without hurting; Make your house a safe house


Non burning antiseptic liquid

Savlon STP

Antiseptic liquid-hygiene category

Target Market

All age groups


An antiseptic that does not hurt while healing

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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