Savlon is one of the leading brands in the FMCG sector. Savlon SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Savlon:
Brand of antiseptic liquid marketed by Johnson & Johnson
Clinically proven to be effective germ killer
Better scent and non-stinging properties
Plastic bottle is safer to handle
Has products like antiseptic liquid, wound wash, spray, bandages etc
Excellent advertising and brand visibility
Above are the strengths in the SWOT Analysis of Savlon. The strengths of Savlon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lesser brand recall as compared to Dettol, which is a leader in the segment
Limited penetration in the rural segment, which ishuge potential
These were the weaknesses in the Savlon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Heals without hurting; Make your house a safe house
Non burning antiseptic liquid
Antiseptic liquid-hygiene category
All age groups
An antiseptic that does not hurt while healing
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