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Savlon SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 11045

SWOT analysis of Savlon analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Savlon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Savlon to benchmark its business & performance as compared to the competitors and industry. Savlon is one of the leading brands in the FMCG sector. The table below also lists the top Savlon competitors and elaborates Savlon market segmentation, target group, positioning & Unique Selling Proposition (USP).

Savlon SWOT, Competitors, Marketing STP & Brand analysis Table
Savlon Brand Analysis
Parent Company

Johnson & Johnson


Personal Care- Antiseptic



Tagline/ Slogan

Heals without hurting; Make your house a safe house


Non burning antiseptic liquid

Savlon STP

Antiseptic liquid-hygiene category

Target Group

All age groups


An antiseptic that does not hurt while healing

Savlon SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Savlon. Strengths are:

1. Brand of antiseptic liquid marketed by Johnson & Johnson
2. Clinically proven to be effective germ killer
3. Better scent and non-stinging properties
4. Plastic bottle is safer to handle

5. Has products like antiseptic liquid, wound wash, spray, bandages etc
6. Excellent advertising and brand visibility


Here are the weaknesses in the Savlon SWOT Analysis:

1. Lesser brand recall as compared to Dettol, which is a leader in the segment
2. Limited penetration in the rural segment, which is  huge potential


Following are the Opportunities in Savlon SWOT Analysis:

1. Huge consumer market to tap
2. Popular in institutional market, can strengthen its position further
3.Tie-ups with hospitals, clinics, sports clubs etc


The threats in the SWOT Analysis of Savlon are as mentioned:

1. Dettol which is a big player in antiseptic market
2. Competitive pricing
3. Entry of newer and cheaper substitutes

Savlon Competition

Below are the top 3 Savlon competitors:


The brandguide table above concludes the Savlon SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Savlon. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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