Sensodyne SWOT Analysis
Sensodyne is one of the leading brands in the FMCG sector. Sensodyne SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sensodyne:
Quick Glance:
Sensodyne Strengths
- Very well accepted in the market and enjoys the trust associated with GSK brand.
- Testimonial ads from doctors have worked well to strengthen the brand.
- It created a minor sub-category in toothpaste segment and the only brand available in the category
- Due to strong parent brand, good distribution and availability
Above are the strengths in the SWOT Analysis of Sensodyne. The strengths of Sensodyne looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sensodyne Weaknesses
- Not a very strong brand in emerging economies compared to normal toothpaste brands
- Little more expensive than competitors
These were the weaknesses in the Sensodyne SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Sensodyne Opportunities
- Can leverage on the unique positioning and differentiation it has achieved
- People are not aware of the special needs for sensitive teeth, create awareness and capture large market.
- The brand can target kids and youth also since they frequently suffer from such problems
Above we covered the opportunities in Sensodyne SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sensodyne Threats
- Not much awareness in the market regarding the effectiveness of the product.
- Lot of competition in the market from regular toothpaste brands.
The threats in the SWOT Analysis of Sensodyne are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Sensodyne SWOT analysis.
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About Sensodyne
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sensodyne Overview | |
|---|---|
| Parent Company |
GSK |
| Category |
Oral Healthcare |
| Sector | |
| Tagline/ Slogan |
World’s no. 1 sensitivity toothpaste |
| USP |
helps relieves the sensitive teeth problems |
| Sensodyne STP | |
| Segmentation |
Oral care products- toothpaste, toothbrushes, mouthwash and dental floss |
| Target Market |
Middle and upper class |
| Positioning |
Recommended by all the dentists worldwide for sensitive teeth |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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