Sensodyne is one of the leading brands in the FMCG sector. Sensodyne SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sensodyne:
Very well accepted in the market and enjoys the trust associated with GSK brand.
Testimonial ads from doctors have worked well to strengthen the brand.
It created a minor sub-category in toothpaste segment and the only brand available in the category
Due to strong parent brand, good distribution and availability
Above are the strengths in the SWOT Analysis of Sensodyne. The strengths of Sensodyne looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Not a very strong brand in emerging economies compared to normal toothpaste brands
Little more expensive than competitors
These were the weaknesses in the Sensodyne SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Oral care products- toothpaste, toothbrushes, mouthwash and dental floss
Middle and upper class
Recommended by all the dentists worldwide for sensitive teeth
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