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Sensodyne SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Sensodyne analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sensodyne SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sensodyne to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sensodyne is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sensodyne competitors and includes Sensodyne target market, segmentation, positioning & Unique Selling Proposition (USP).

Sensodyne SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sensodyne Brand Analysis
Parent Company



Oral Healthcare



Tagline/ Slogan

World’s no. 1 sensitivity toothpaste


helps relieves the sensitive teeth problems

Sensodyne STP
Sensodyne Segmentation

Oral care products- toothpaste, toothbrushes, mouthwash and dental floss

Sensodyne Target Market

Middle and upper class

Sensodyne Positioning

Recommended by all the dentists worldwide for sensitive teeth

Sensodyne SWOT Analysis
Sensodyne Strengths

Below are the Strengths in the SWOT Analysis of Sensodyne:

1. Very well accepted in the market and enjoys the trust associated with GSK brand.
2. Testimonial ads from doctors have worked well to strengthen the brand.

3. It created a minor sub-category in toothpaste segment and the only brand available in the category

4. Due to strong parent brand, good distribution and availability

Sensodyne Weaknesses

Here are the weaknesses in the Sensodyne SWOT Analysis:

1. Not a very strong brand in emerging economies compared to normal toothpaste brands

2. Little more expensive than competitors

Sensodyne Opportunities

Following are the Opportunities in Sensodyne SWOT Analysis:

1. Can leverage on the unique positioning and differentiation it has achieved

2. People are not aware of the special needs for sensitive teeth, create awareness and capture large market.
3. The brand can target kids and youth also since they frequently suffer from such problems

Sensodyne Threats

The threats in the SWOT Analysis of Sensodyne are as mentioned:

1. Not much awareness in the market regarding the effectiveness of the product.
2. Lot of competition in the market from regular toothpaste brands.

Sensodyne Competition

Below are the top 2 Sensodyne competitors:

1. Pepsodent
2. Colgate Sensitive

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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