Schwarzkopf SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 7983

SWOT analysis of Schwarzkopf analyses the brand/company with its strengths, weaknesses, opportunities & threats. Schwarzkopf is one of the leading brands in the FMCG sector. The table below also lists the top Schwarzkopf competitors and elaborates Schwarzkopf segmentation, targeting, positioning & USP.

Schwarzkopf

Parent Company

Henkel

Category

Hair Care

Sector

FMCG

Tagline/ Slogan

Professional hair care for you

USP

A hair care brand that caters to all kinds of solutions to your hair problems

Schwarzkopf STP

Segment

Hair care products

Target Group

The urbane socialite or upper middle class female who wants proper care for her hair

Positioning

A hair care company which ensures not only proper quality for your hair but trend and style as well

Schwarzkopf SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Schwarzkopf. Strengths are:

1. Unique positioning and strong brand image
2. Diverse range of products for hair care including shampoo, color, treatment etc
3. Superior quality and good packaging of products

4. Strong backing of parent company

5. Association of the brand with Hollywood celebrities adds more value to the brand

Weaknesses

Here are the weaknesses in the Schwarzkopf SWOT Analysis:

1. Perceived to be expensive hence limited target audience
2. Limited awareness in emerging economies about the brand

Opportunities

Following are the Opportunities in Schwarzkopf SWOT Analysis:

1. To tap the lower end of the market by introducing products catering to that segment (flanking)
2. Introduce non-traditional promotional activities to create a word of mouth and increase visibility in stores

Threats

The threats in the SWOT Analysis of Schwarzkopf are as mentioned:

1. From Indian competitors which have higher visibility

2. Competes in a category where switching cost is low

Schwarzkopf Competition

Competitors

Below are the top 5 Schwarzkopf competitors:

1. Bajaj Almond Hair Oil
2. Dabur Amla
3. Pantene

4. Heads & Shoulders

5. Sunsilk

The brandguide table above concludes the Schwarzkopf SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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