Schwarzkopf SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Schwarzkopf analyses the brand by its strengths, weaknesses, opportunities & threats. In Schwarzkopf SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Schwarzkopf to benchmark its business & performance as compared to the competitors. Schwarzkopf is one of the leading brands in the FMCG sector.

The article below lists the Schwarzkopf SWOT (Strengths, Weaknesses, Opportunities, Threats), top Schwarzkopf competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Schwarzkopf

Schwarzkopf Overview
Parent Company

Henkel

Category

Hair Care

Sector

FMCG

Tagline/ Slogan

Professional hair care for you

USP

A hair care brand that caters to all kinds of solutions to your hair problems

Schwarzkopf STP
Segmentation

Hair care products

Target Market

The urbane socialite or upper middle class female who wants proper care for her hair

Positioning

A hair care company which ensures not only proper quality for your hair but trend and style as well

SWOT Analysis of Schwarzkopf

For Schwarzkopf, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Schwarzkopf SWOT Analysis:

Schwarzkopf Strengths

The strengths of Schwarzkopf looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Schwarzkopf :

1. Unique positioning and strong brand image
2. Diverse range of products for hair care including shampoo, color, treatment etc
3. Superior quality and good packaging of products

4. Strong backing of parent company

5. Association of the brand with Hollywood celebrities adds more value to the brand

Schwarzkopf Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Schwarzkopf SWOT Analysis:

1. Perceived to be expensive hence limited target audience
2. Limited awareness in emerging economies about the brand


Schwarzkopf Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Schwarzkopf SWOT Analysis:

1. To tap the lower end of the market by introducing products catering to that segment (flanking)
2. Introduce non-traditional promotional activities to create a word of mouth and increase visibility in stores


Schwarzkopf Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Schwarzkopf are as mentioned:

1. From Indian competitors which have higher visibility

2. Competes in a category where switching cost is low

Schwarzkopf Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Schwarzkopf:

1. Bajaj Almond Hair Oil
2. Dabur Amla
3. Pantene

4. Heads & Shoulders

5. Sunsilk


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Schwarzkopf. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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