Vicco Laboratories SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 3619

SWOT Analysis of Vicco Laboratories with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Vicco Laboratories’

Parent Company



Consumer Products, Food & Beverages



Tagline/ Slogan



Herbal Ayurvedic products

Vicco Laboratories STP


Products and services for daily needs

Target Group

All Indian households especially middle class


Products based on Ayurveda, Indian ancient science and no harmful chemicals

Vicco Laboratories SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Vicco Laboratories. Strengths are:

1. Vicco had built up strong brand equity. Its ad jingle "Vicco Turmeric nahin cosmetic..." will bring instant recall to a large section of Indian consumers.

2. Strong brands in its portfolio; Vicco turmeric cream, Vicco vajradanti powder

3. Significant presence in international markets


Here are the weaknesses of Vicco Laboratories :

1. It will have to change its traditional approach to branding to remain contemporary and reach out to young

2. Traditional packaging, branding and advertisements which has led to its brand losing relevance for the today’s generation


Following are the Opportunities of Vicco Laboratories :

1. Consumers are becoming more aware about harmful effects of chemicals and gradually shifting towards natural products

2. Related diversification into growing categories

3. With growth in modern retail, it should look into opportunities of how to cater to this channel


The threats of Vicco Laboratories are as mentioned :

1. Intense and increasing competition amongst other FMCG companies
2. FDI in retail thereby allowing international brands and increasing bargaining power of big retailers which could negotiate for better margins
3. Competition from unbranded and local products

Vicco Laboratories Competition


Below are the 3 main Vicco Laboratories competitors :

1. Dabur

2. Himalaya

3. Shahnaz

The brandguide table above concludes the Vicco Laboratories SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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