Vicco Laboratories SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2757

SWOT Analysis of Vicco Laboratories with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Vicco Laboratories’

Parent Company



Consumer Products, Food & Beverages



Tagline/ Slogan



Herbal Ayurvedic products



Products and services for daily needs

Target Group

All Indian households especially middle class


Products based on Ayurveda, Indian ancient science and no harmful chemicals

SWOT Analysis


1. Vicco had built up strong brand equity. Its ad jingle "Vicco Turmeric nahin cosmetic..." will bring instant recall to a large section of Indian consumers.

2. Strong brands in its portfolio; Vicco turmeric cream, Vicco vajradanti powder

3. Significant presence in international markets


1. It will have to change its traditional approach to branding to remain contemporary and reach out to young

2. Traditional packaging, branding and advertisements which has led to its brand losing relevance for the today’s generation


1. Consumers are becoming more aware about harmful effects of chemicals and gradually shifting towards natural products

2. Related diversification into growing categories

3. With growth in modern retail, it should look into opportunities of how to cater to this channel


1. Intense and increasing competition amongst other FMCG companies
2. FDI in retail thereby allowing international brands and increasing bargaining power of big retailers which could negotiate for better margins
3. Competition from unbranded and local products



1. Dabur

2. Himalaya

3. Shahnaz

The table above concludes the Vicco Laboratories SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Vicco Laboratories. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: