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Vicco Laboratories SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Vicco Laboratories analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Vicco Laboratories SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vicco Laboratories to benchmark its business & performance as compared to the competitors and industry. Vicco Laboratories is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vicco Laboratories competitors and includes Vicco Laboratories target market, segmentation, positioning & Unique Selling Proposition (USP).

Vicco Laboratories SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Vicco Laboratories Brand Analysis
Parent Company

Vicco

Category

Consumer Products, Food & Beverages

Sector

FMCG

Tagline/ Slogan

None

USP

Herbal Ayurvedic products

Vicco Laboratories STP
Vicco Laboratories Segmentation

Products and services for daily needs

Vicco Laboratories Target Market

All Indian households especially middle class

Vicco Laboratories Positioning

Products based on Ayurveda, Indian ancient science and no harmful chemicals

Vicco Laboratories SWOT Analysis
Vicco Laboratories Strengths

Below are the Strengths in the SWOT Analysis of Vicco Laboratories:

1. Vicco had built up strong brand equity. Its ad jingle "Vicco Turmeric nahin cosmetic..." will bring instant recall to a large section of Indian consumers.

2. Strong brands in its portfolio; Vicco turmeric cream, Vicco vajradanti powder

3. Significant presence in international markets

Vicco Laboratories Weaknesses

Here are the weaknesses in the Vicco Laboratories SWOT Analysis:

1. It will have to change its traditional approach to branding to remain contemporary and reach out to young

2. Traditional packaging, branding and advertisements which has led to its brand losing relevance for the today’s generation

Vicco Laboratories Opportunities

Following are the Opportunities in Vicco Laboratories SWOT Analysis:

1. Consumers are becoming more aware about harmful effects of chemicals and gradually shifting towards natural products

2. Related diversification into growing categories

3. With growth in modern retail, it should look into opportunities of how to cater to this channel

Vicco Laboratories Threats

The threats in the SWOT Analysis of Vicco Laboratories are as mentioned:

1. Intense and increasing competition amongst other FMCG companies
2. FDI in retail thereby allowing international brands and increasing bargaining power of big retailers which could negotiate for better margins
3. Competition from unbranded and local products

Vicco Laboratories Competition
Competitors

Below are the top 3 Vicco Laboratories competitors:

1. Dabur

2. Himalaya

3. Shahnaz


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vicco Laboratories. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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