Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Vicco Laboratories analyses the brand by its strengths, weaknesses, opportunities & threats. In Vicco Laboratories SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Vicco Laboratories to benchmark its business & performance as compared to the competitors. Vicco Laboratories is one of the leading brands in the FMCG sector.
The article below lists the Vicco Laboratories SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Vicco Laboratories SWOT Analysis:
For Vicco Laboratories, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Vicco Laboratories Strengths
The strengths of Vicco Laboratories looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Vicco Laboratories :
1. Vicco had built up strong brand equity. Its ad jingle "Vicco Turmeric nahin cosmetic..." will bring instant recall to a large section of Indian consumers.
2. Strong brands in its portfolio; Vicco turmeric cream, Vicco vajradanti powder
3. Significant presence in international markets
Vicco Laboratories Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Vicco Laboratories SWOT Analysis:
1. It will have to change its traditional approach to branding to remain contemporary and reach out to young
2. Traditional packaging, branding and advertisements which has led to its brand losing relevance for the today’s generation
Vicco Laboratories Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Vicco Laboratories SWOT Analysis:
1. Consumers are becoming more aware about harmful effects of chemicals and gradually shifting towards natural products
2. Related diversification into growing categories
3. With growth in modern retail, it should look into opportunities of how to cater to this channel
Vicco Laboratories Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Vicco Laboratories are as mentioned:
1. Intense and increasing competition amongst other FMCG companies 2. FDI in retail thereby allowing international brands and increasing bargaining power of big retailers which could negotiate for better margins 3. Competition from unbranded and local products
Vicco Laboratories Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Vicco Laboratories:
Hence this concludes the Vicco Laboratories SWOT analysis.
Products based on Ayurveda, Indian ancient science and no harmful chemicals
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