Vicco Laboratories is one of the leading brands in the FMCG sector. Vicco Laboratories SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Vicco Laboratories:
Vicco had built up strong brand equity. Its ad jingle "Vicco Turmeric nahin cosmetic..." will bring instant recall to a large section of Indian consumers.
Strong brands in its portfolio; Vicco turmeric cream, Vicco vajradanti powder
Significant presence in international markets
Above are the strengths in the SWOT Analysis of Vicco Laboratories. The strengths of Vicco Laboratories looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Vicco Laboratories Weaknesses
It will have to change its traditional approach to branding to remain contemporary and reach out to young
Traditional packaging, branding and advertisements which has led to its brand losing relevance for the today’s generation
These were the weaknesses in the Vicco Laboratories SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Vicco Laboratories Opportunities
Consumers are becoming more aware about harmful effects of chemicals and gradually shifting towards natural products
Related diversification into growing categories
With growth in modern retail, it should look into opportunities of how to cater to this channel
Above we covered the opportunities in Vicco Laboratories SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Vicco Laboratories Threats
Intense and increasing competition amongst other FMCG companies
FDI in retail thereby allowing international brands and increasing bargaining power of big retailers which could negotiate for better margins
Competition from unbranded and local products
The threats in the SWOT Analysis of Vicco Laboratories are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Vicco Laboratories SWOT analysis.
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About Vicco Laboratories
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Products based on Ayurveda, Indian ancient science and no harmful chemicals
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