Vicco Laboratories SWOT Analysis, Competitors & USP

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SWOT Analysis of Vicco Laboratories with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Vicco Laboratories’

Parent Company

Vicco

Category

Consumer Products, Food & Beverages

Sector

FMCG

Tagline/ Slogan

None

USP

Herbal Ayurvedic products

Vicco Laboratories STP

Segment

Products and services for daily needs

Target Group

All Indian households especially middle class

Positioning

Products based on Ayurveda, Indian ancient science and no harmful chemicals

Vicco Laboratories SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Vicco Laboratories. Strengths are:

1. Vicco had built up strong brand equity. Its ad jingle "Vicco Turmeric nahin cosmetic..." will bring instant recall to a large section of Indian consumers.

2. Strong brands in its portfolio; Vicco turmeric cream, Vicco vajradanti powder

3. Significant presence in international markets

Weaknesses

Here are the weaknesses of Vicco Laboratories :

1. It will have to change its traditional approach to branding to remain contemporary and reach out to young

2. Traditional packaging, branding and advertisements which has led to its brand losing relevance for the today’s generation

Opportunities

Following are the Opportunities of Vicco Laboratories :

1. Consumers are becoming more aware about harmful effects of chemicals and gradually shifting towards natural products

2. Related diversification into growing categories

3. With growth in modern retail, it should look into opportunities of how to cater to this channel

Threats

The threats of Vicco Laboratories are as mentioned :

1. Intense and increasing competition amongst other FMCG companies
2. FDI in retail thereby allowing international brands and increasing bargaining power of big retailers which could negotiate for better margins
3. Competition from unbranded and local products

Vicco Laboratories Competition

Competitors

Below are the 3 main Vicco Laboratories competitors :

1. Dabur

2. Himalaya

3. Shahnaz


The brandguide table above concludes the Vicco Laboratories SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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