Viva SWOT Analysis, Competitors & USP
SWOT analysis of Viva analyses the brand by its strengths, weaknesses, opportunities & threats. In Viva SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Viva to benchmark its business & performance as compared to the competitors. Viva is one of the leading brands in the FMCG sector.
The table below lists the Viva SWOT (Strengths, Weaknesses, Opportunities, Threats), top Viva competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Viva Brand Analysis | |
|---|---|
| Parent Company |
GSK CH |
| Category |
Healthcare/FMCG |
| Sector | |
| Tagline/ Slogan |
‘Start to a bright and healthy day’ |
| USP |
Contains VitaHealth, a combination of 9 essential vitamins and minerals |
| Viva STP | |
| Segment |
Health food drinks |
| Target Group |
Family |
| Positioning |
Just 2 cups a day give the nourishment to help provide a healthy foundation for life |
| SWOT Analysis of Viva | |
| Viva Strengths |
Below are the Strengths in the SWOT Analysis of Viva: 1. The brand name conveys the malt basis of the formulation and once was synonymous with malt drinks category 2. Communication aptly targets kids by bringing in cartoon characters like Scooby doo. 3. It enjoys the strong distribution network of GSK |
| Viva Weaknesses |
Here are the weaknesses in the Viva SWOT Analysis: 1. GSK has made it as a flanker brand for Horlicks. 2. Brand has lower brand awareness and association. |
| Viva Opportunities |
Following are the Opportunities in Viva SWOT Analysis: 1. Demographic trends like increasing population and purchasing power favor the consumer healthcare market, thus opportunities for growth. 2. Increasing advertising at the same time engaging in BTL activities to increase penetration |
| Viva Threats |
The threats in the SWOT Analysis of Viva are as mentioned: 1. Aggressive marketing and promotion by competition |
| Viva Competition | |
| Viva Competitors |
Below are the top 4 competitors of Viva: 1. Cadbury Bournvita 2. Heinz Complan 3. Boost 4. Horlicks |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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