Viva is one of the leading brands in the FMCG sector. Viva SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Viva:
The brand name conveys the malt basis of the formulation and once was synonymous with malt drinks category
Communication aptly targets kids by bringing in cartoon characters like Scooby doo.
It enjoys the strong distribution network of GSK
Above are the strengths in the SWOT Analysis of Viva. The strengths of Viva looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
GSK has made it as a flanker brand for Horlicks.
Brand has lower brand awareness and association.
These were the weaknesses in the Viva SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Demographic trends like increasing population and purchasing power favor the consumer healthcare market, thus opportunities for growth.
Increasing advertising at the same time engaging in BTL activities to increase penetration
Above we covered the opportunities in Viva SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Aggressive marketing and promotion by competition
FDI in retail thereby allowing international brands and increasing bargaining power of big retailers which could negotiate for better margins
The threats in the SWOT Analysis of Viva are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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