Viva SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Viva analyses the brand by its strengths, weaknesses, opportunities & threats. In Viva SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Viva to benchmark its business & performance as compared to the competitors. Viva is one of the leading brands in the FMCG sector.

The table below lists the Viva SWOT (Strengths, Weaknesses, Opportunities, Threats), top Viva competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Viva SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Viva Brand Analysis
Parent Company

GSK CH

Category

Healthcare/FMCG

Sector

FMCG

Tagline/ Slogan

‘Start to a bright and healthy day’

USP

Contains VitaHealth, a combination of 9 essential vitamins and minerals

Viva STP
Segment

Health food drinks

Target Group

Family

Positioning

Just 2 cups a day give the nourishment to help provide a healthy foundation for life

SWOT Analysis of Viva
Viva Strengths

Below are the Strengths in the SWOT Analysis of Viva:

1. The brand name conveys the malt basis of the formulation and once was synonymous with malt drinks category

2. Communication aptly targets kids by bringing in cartoon characters like Scooby doo.

3. It enjoys the strong distribution network of GSK

Viva Weaknesses

Here are the weaknesses in the Viva SWOT Analysis:

1. GSK has made it as a flanker brand for Horlicks.

2. Brand has lower brand awareness and association.

Viva Opportunities

Following are the Opportunities in Viva SWOT Analysis:

1. Demographic trends like increasing population and purchasing power favor the consumer healthcare market, thus opportunities for growth.

2. Increasing advertising at the same time engaging in BTL activities to increase penetration

Viva Threats

The threats in the SWOT Analysis of Viva are as mentioned:

1. Aggressive marketing and promotion by competition
2. FDI in retail thereby allowing international brands and increasing bargaining power of big retailers which could negotiate for better margins

Viva Competition
Viva Competitors

Below are the top 4 competitors of Viva:

1. Cadbury Bournvita

2. Heinz Complan

3. Boost

4. Horlicks


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Viva. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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