Domex SWOT Analysis

Published by MBA Skool Team, Last Updated: April 20, 2020

Domex SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Domex, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Domex is one of the leading brands in the FMCG sector. The article below lists the Domex SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Domex

For Domex, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Domex Strengths

The strengths of Domex looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Domex :

1. Only brand which has sodium hypochlorite an ingredient which has the properties to kill germs (WHO certified)
2. Sold in over 35 countries with popular name as Domestos, Glorix, Klinex
3. Has wide product variety range like wipes, sprays, liquid etc

Domex Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Domex SWOT Analysis:

1. Segment presence mainly in Urban Areas
2. Highly competitive market and slightly higher priced even for all urban families

Domex Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Domex SWOT Analysis:

1.  ‘Domes Germ Kill Challenge’ – Raising awareness among households about use of Domex instead of local Phenyl
2. ‘Domex-Squad’ –An initiative taken to clean household toilets
3. Tie-up with hotel chains, restaurants etc

Domex Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Domex are as mentioned:

1.Toilet cleaning market is traditionally dominated by the unbranded Phenols
2.Strong established competitor like Harpic

Similar to Domex


Hence this concludes the Domex SWOT analysis.

Continue reading more about the brand/company.

About Domex

Domex Overview
Parent Company

HUL (Unilever)


Home Care – Toilet Cleaner



Tagline/ Slogan

Domex: 100% Germ Protection; Million more germs will die


Power is due to its high availability of chlorine for killing germs

Domex STP

Toilet Cleaner – Liquid Cleaner

Target Market

Liquid Cleaner for Toilets targeting all households


Domex bleach gives the confidence of eradicating all known germs and help improve general hygiene and health standards in communities around the world

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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