Domex is one of the leading brands in the FMCG sector. Domex SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Domex:
Only brand which has sodium hypochlorite an ingredient which has the properties to kill germs (WHO certified)
Sold in over 35 countries with popular name as Domestos, Glorix, Klinex
Has wide product variety range like wipes, sprays, liquid etc
Above are the strengths in the SWOT Analysis of Domex. The strengths of Domex looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Segment presence mainly in Urban Areas
Highly competitive market and slightly higher priced even for all urban families
These were the weaknesses in the Domex SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
‘Domes Germ Kill Challenge’ – Raising awareness among households about use of Domex instead of local Phenyl
‘Domex-Squad’ –An initiative taken to clean household toilets
Tie-up with hotel chains, restaurants etc
Above we covered the opportunities in Domex SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Toilet cleaning market is traditionally dominated by the unbranded Phenols
Strong established competitor like Harpic
The threats in the SWOT Analysis of Domex are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Domex: 100% Germ Protection; Million more germs will die
Power is due to its high availability of chlorine for killing germs
Toilet Cleaner – Liquid Cleaner
Liquid Cleaner for Toilets targeting all households
Domex bleach gives the confidence of eradicating all known germs and help improve general hygiene and health standards in communities around the world
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Domex. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute