SWOT analysis of Domex analyses the brand by its strengths, weaknesses, opportunities & threats. In Domex SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Domex to benchmark its business & performance as compared to the competitors. Domex is one of the leading brands in the FMCG sector.
The table below lists the Domex SWOT (Strengths, Weaknesses, Opportunities, Threats), top Domex competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Domex Brand Analysis | |
---|---|
Parent Company |
HUL (Unilever) |
Category |
Home Care – Toilet Cleaner |
Sector | |
Tagline/ Slogan |
Domex: 100% Germ Protection; Million more germs will die |
USP |
Power is due to its high availability of chlorine for killing germs |
Domex STP | |
Segment |
Toilet Cleaner – Liquid Cleaner |
Target Group |
Liquid Cleaner for Toilets targeting all households |
Positioning |
Domex bleach gives the confidence of eradicating all known germs and help improve general hygiene and health standards in communities around the world |
SWOT Analysis of Domex | |
Domex Strengths |
Below are the Strengths in the SWOT Analysis of Domex: 1. Only brand which has sodium hypochlorite an ingredient which has the properties to kill germs (WHO certified) |
Domex Weaknesses |
Here are the weaknesses in the Domex SWOT Analysis: 1. Segment presence mainly in Urban Areas |
Domex Opportunities |
Following are the Opportunities in Domex SWOT Analysis: 1. ‘Domes Germ Kill Challenge’ – Raising awareness among households about use of Domex instead of local Phenyl |
Domex Threats |
The threats in the SWOT Analysis of Domex are as mentioned: 1.Toilet cleaning market is traditionally dominated by the unbranded Phenols |
Domex Competition | |
Domex Competitors |
Below are the top 3 competitors of Domex: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Domex. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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