SWOT analysis of Dove analyses the brand by its strengths, weaknesses, opportunities & threats. In Dove SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dove to benchmark its business & performance as compared to the competitors. Dove is one of the leading brands in the FMCG sector.
The table below lists the Dove SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dove competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Dove Brand Analysis | |
---|---|
Parent Company |
Unilever |
Category |
Personal Health Care – Soap |
Sector | |
Tagline/ Slogan |
Everyday Moisture is the key to beautiful skin |
USP |
Dove provides deep Moisturizer for Dry Skin |
Dove STP | |
Segment |
Personal Health Care – Soap, Hair Care & Deodorant |
Target Group |
Targets women of all ages from the urban households |
Positioning |
Dove is committed to help all women realize their personal beauty potential by creating products that deliver real care. |
SWOT Analysis of Dove | |
Dove Strengths |
Below are the Strengths in the SWOT Analysis of Dove: 1. Dove contains 1/4 moisturizing cream which is perceived to be a good attribute for the product 8. The products are available online via the company website or almost all leading ecommerce platforms |
Dove Weaknesses |
Here are the weaknesses in the Dove SWOT Analysis: 1. Intense competition for Dove in the FMCG market means limited growth in market share |
Dove Opportunities |
Following are the Opportunities in Dove SWOT Analysis: 1. Can target male audience more purposefully |
Dove Threats |
The threats in the SWOT Analysis of Dove are as mentioned: 1. Increased Competition in this market segment can affect business of Dove |
Dove Competition | |
Dove Competitors |
Below are the top 12 competitors of Dove: 2. Lux 3. Nivea 4. Pears 5. L'Oréal 7. Dettol 8. Pantene 9. Sunsilk 10. Garnier Fructis 11. Clinic Plus 12. Heads & Shoulders |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dove. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us