Dove SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

HUL (Unilever)

Personal Health Care – Soap

FMCG

Everyday Moisture is the key to beautiful skin

Dove provides deep Moisturizer for Dry Skin

Personal Health Care – Soap , Hair Care & Deodrants

Targets women of all ages from the urban households

Dove is committed to help all women realise their personal beauty potential by creating products that deliver real care.

Below are the Strengths in the SWOT Analysis of Dove:

1. Dove contains 1/4 moisturizing cream
2. Dove has got an excellent market presence owing to string advertising and marketing exercises
3.  Flagship product of Unilever with strong brand awareness through advertising and branding
4.  Promises not to leave any residue on the skin

5. Dove products are available in more than 80 countries worldwide

6. Apart from soaps, products like bathing gel, shampoos, conditioners, creams, deodorants are also a part of the product line

7. Dove products are available through an extensive supply chain network of Unilever at leading supermarkets, stores & even online

Here are the weaknesses in the Dove SWOT Analysis:

1. Intense competition for Dove in the FMCG market means limited growth in market share
2. Targets primarily only the female segment & products not to popular with men

Following are the Opportunities in Dove SWOT Analysis:

1.  Can target male audience more purposefully
2.  Dove can increasing its reach by further geographic expansion

3. Involvement of students from colleges & tieup with corporates can open a new opporunity

The threats in the SWOT Analysis of Dove are as mentioned:

1. Increased Competition in this market segment can affect business of Dove
2. Global business can be affected by government policies and fluctuating economies
3. Fake imitations of the brand can affect Dove's image

Below are the top 3 Dove competitors:

1. Olay Natural White
2. Lux
3. Nivea