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Dove SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Dove analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dove SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dove to benchmark its business & performance as compared to the competitors and industry. As of 2020, Dove is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dove competitors and includes Dove target market, segmentation, positioning & Unique Selling Proposition (USP).

Dove SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dove Brand Analysis
Parent Company

HUL (Unilever)


Personal Health Care – Soap



Tagline/ Slogan

Everyday Moisture is the key to beautiful skin


Dove provides deep Moisturizer for Dry Skin

Dove STP
Dove Segmentation

Personal Health Care – Soap , Hair Care & Deodrants

Dove Target Market

Targets women of all ages from the urban households

Dove Positioning

Dove is committed to help all women realise their personal beauty potential by creating products that deliver real care.

Dove SWOT Analysis
Dove Strengths

Below are the Strengths in the SWOT Analysis of Dove:

1. Dove contains 1/4 moisturizing cream
2. Dove has got an excellent market presence owing to string advertising and marketing exercises
3.  Flagship product of Unilever with strong brand awareness through advertising and branding
4.  Promises not to leave any residue on the skin

5. Dove products are available in more than 80 countries worldwide

6. Apart from soaps, products like bathing gel, shampoos, conditioners, creams, deodorants are also a part of the product line

7. Dove products are available through an extensive supply chain network of Unilever at leading supermarkets, stores & even online

Dove Weaknesses

Here are the weaknesses in the Dove SWOT Analysis:

1. Intense competition for Dove in the FMCG market means limited growth in market share
2. Targets primarily only the female segment & products not to popular with men

Dove Opportunities

Following are the Opportunities in Dove SWOT Analysis:

1.  Can target male audience more purposefully
2.  Dove can increasing its reach by further geographic expansion

3. Involvement of students from colleges & tieup with corporates can open a new opporunity

Dove Threats

The threats in the SWOT Analysis of Dove are as mentioned:

1. Increased Competition in this market segment can affect business of Dove
2. Global business can be affected by government policies and fluctuating economies
3. Fake imitations of the brand can affect Dove's image

Dove Competition

Below are the top 3 Dove competitors:

1. Olay Natural White
2. Lux
3. Nivea

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dove. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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