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Dove SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 63193

SWOT analysis of Dove analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dove SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dove to benchmark its business & performance as compared to the competitors and industry. Dove is one of the leading brands in the FMCG sector. The table below also lists the top Dove competitors and elaborates Dove market segmentation, target group, positioning & Unique Selling Proposition (USP).

Dove SWOT, Competitors, Marketing STP & Brand analysis Table
Dove Brand Analysis
Parent Company

HUL (Unilever)


Personal Health Care – Soap



Tagline/ Slogan

Everyday Moisture is the key to beautiful skin


Dove provides deep Moisturizer for Dry Skin

Dove STP

Personal Health Care – Soap , Hair Care & Deodrants

Target Group

Targets women of all ages from the urban households


Dove is committed to help all women realise their personal beauty potential by creating products that deliver real care.

Dove SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dove. Strengths are:

1. Dove contains 1/4 moisturizing cream
2. Dove has got an excellent market presence owing to string advertising and marketing exercises
3.  Flagship product of Unilever with strong brand awareness through advertising and branding
4.  Promises not to leave any residue on the skin

5. Dove products are available in more than 80 countries worldwide

6. Apart from soaps, products like bathing gel, shampoos, conditioners, creams, deodorants are also a part of the product line

7. Dove products are available through an extensive supply chain network of Unilever at leading supermarkets, stores & even online


Here are the weaknesses in the Dove SWOT Analysis:

1. Intense competition for Dove in the FMCG market means limited growth in market share
2. Targets primarily only the female segment & products not to popular with men


Following are the Opportunities in Dove SWOT Analysis:

1.  Can target male audience more purposefully
2.  Dove can increasing its reach by further geographic expansion

3. Involvement of students from colleges & tieup with corporates can open a new opporunity


The threats in the SWOT Analysis of Dove are as mentioned:

1. Increased Competition in this market segment can affect business of Dove
2. Global business can be affected by government policies and fluctuating economies
3. Fake imitations of the brand can affect Dove's image

Dove Competition

Below are the top 3 Dove competitors:

1. Olay Natural White
2. Lux
3. Nivea

The brandguide table above concludes the Dove SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dove. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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