Dove is one of the leading brands in the FMCG sector. Dove SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dove:
Dove contains 1/4 moisturizing cream which is perceived to be a good attribute for the product
Dove has got an excellent market presence owing to string advertising and marketing exercises
Flagship product of Unilever with strong brand awareness through advertising and branding
Promises not to leave any residue on the skin
Dove products are available in more than 80 countries worldwide
Apart from soaps, products like bathing gel, shampoos, conditioners, creams, deodorants are also a part of the product line
Dove products are available through an extensive supply chain network of Unilever at leading supermarkets, stores
The products are available online via the company website or almost all leading ecommerce platforms
Above are the strengths in the SWOT Analysis of Dove. The strengths of Dove looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition for Dove in the FMCG market means limited growth in market share
Targets primarily only the female segment & men's range not very popular
These were the weaknesses in the Dove SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Personal Health Care – Soap, Hair Care & Deodorant
Targets women of all ages from the urban households
Dove is committed to help all women realize their personal beauty potential by creating products that deliver real care.
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