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Heads & Shoulders SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Heads & Shoulders analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Heads & Shoulders SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Heads & Shoulders to benchmark its business & performance as compared to the competitors and industry. As of 2020, Heads & Shoulders is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Heads & Shoulders competitors and includes Heads & Shoulders target market, segmentation, positioning & Unique Selling Proposition (USP).

Heads & Shoulders SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Heads & Shoulders Brand Analysis
Parent Company

Procter and Gamble


Personal Care brands- Haircare



Tagline/ Slogan

Dandruff care for great looking hair


One of the strongest contenders in dandruff shampoo market

Heads & Shoulders STP
Heads & Shoulders Segmentation

Anti dandruff segment with smooth hair

Heads & Shoulders Target Market

Higher middle class people who are brand conscious, early adaptors and who care about the overall health of their hair

Heads & Shoulders Positioning

Removing dandruff and nourishing hair

Heads & Shoulders SWOT Analysis
Heads & Shoulders Strengths

Below are the Strengths in the SWOT Analysis of Heads & Shoulders:

1. Strong Financial position of P & G
2. Brand Loyalty
3. High Quality Products
4. Well known brand

5. Availability of Products in Different Sizes

6. Large Network for Distribution

7. Consumer Trust

Heads & Shoulders Weaknesses

Here are the weaknesses in the Heads & Shoulders SWOT Analysis:

1.Strong competition with clinic all clear
2.Lagging behind Clinic all clear in terms of creative campaign
3. Less popularity in rural areas compare to urban areas in India
4.Higher price than other brands makes it less popular with lower income classes

Heads & Shoulders Opportunities

Following are the Opportunities in Heads & Shoulders SWOT Analysis:

1. Have a Great Opportunity in New developing areas of India.
2. Consumer behavior towards brand loyalty
3. High Rates of Imported Shampoos

4. Increase in the Shampoo consumption due to awareness

5. Heavy investment in the research of Shampoo

Heads & Shoulders Threats

The threats in the SWOT Analysis of Heads & Shoulders are as mentioned:

1. High Competition in Indian Market
2. Threats from new entrants
3. Threats from plenty other options available to consumers

Heads & Shoulders Competition

Below are the top 3 Heads & Shoulders competitors:

1.Clinic All Clear
2.Unilever’s clear

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Heads & Shoulders. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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