Head and Shoulders is one of the leading brands in the FMCG sector. Head and Shoulders SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Head and Shoulders:
Above are the strengths in the SWOT Analysis of Head and Shoulders. The strengths of Head and Shoulders looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Head and Shoulders Weaknesses
Strong competition with clinic all clear
Lagging behind Clinic all clear in terms of creative campaign
Less popularity in rural areas compare to urban areas in India
Higher price than other brands makes it less popular with lower income classes
These were the weaknesses in the Head and Shoulders SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
One of the strongest contenders in dandruff shampoo market
Head and Shoulders STP
Anti dandruff segment with smooth hair
Higher middle class people who are brand conscious, early adaptors and who care about the overall health of their hair
Removing dandruff and nourishing hair
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