Heads & Shoulders SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Heads & Shoulders analyses the brand by its strengths, weaknesses, opportunities & threats. In Heads & Shoulders SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Heads & Shoulders to benchmark its business & performance as compared to the competitors. Heads & Shoulders is one of the leading brands in the FMCG sector.

The article below lists the Heads & Shoulders SWOT (Strengths, Weaknesses, Opportunities, Threats), top Heads & Shoulders competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Heads & Shoulders

Heads & Shoulders Overview
Parent Company

Procter and Gamble

Category

Personal Care brands- Haircare

Sector

FMCG

Tagline/ Slogan

Dandruff care for great looking hair

USP

One of the strongest contenders in dandruff shampoo market

Heads & Shoulders STP
Segmentation

Anti dandruff segment with smooth hair

Target Market

Higher middle class people who are brand conscious, early adaptors and who care about the overall health of their hair

Positioning

Removing dandruff and nourishing hair

SWOT Analysis of Heads & Shoulders

For Heads & Shoulders, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Heads & Shoulders SWOT Analysis:

Heads & Shoulders Strengths

The strengths of Heads & Shoulders looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Heads & Shoulders :

1. Strong Financial position of P & G
2. Brand Loyalty
3. High Quality Products
4. Well known brand

5. Availability of Products in Different Sizes

6. Large Network for Distribution

7. Consumer Trust

Heads & Shoulders Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Heads & Shoulders SWOT Analysis:

1.Strong competition with clinic all clear
2.Lagging behind Clinic all clear in terms of creative campaign
3. Less popularity in rural areas compare to urban areas in India
4.Higher price than other brands makes it less popular with lower income classes


Heads & Shoulders Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Heads & Shoulders SWOT Analysis:

1. Have a Great Opportunity in New developing areas of India.
2. Consumer behavior towards brand loyalty
3. High Rates of Imported Shampoos

4. Increase in the Shampoo consumption due to awareness

5. Heavy investment in the research of Shampoo


Heads & Shoulders Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Heads & Shoulders are as mentioned:

1. High Competition in Indian Market
2. Threats from new entrants
3. Threats from plenty other options available to consumers

Heads & Shoulders Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Heads & Shoulders:

1.Clinic All Clear
2.Unilever’s clear
3.Sunsilk


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Heads & Shoulders. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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