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Duracell SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 12410

SWOT analysis of Duracell analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Duracell SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Duracell to benchmark its business & performance as compared to the competitors and industry. Duracell is one of the leading brands in the FMCG sector. The table below also lists the top Duracell competitors and elaborates Duracell market segmentation, target group, positioning & Unique Selling Proposition (USP).

Duracell SWOT, Competitors, Marketing STP & Brand analysis Table
Duracell Brand Analysis
Parent Company

Procter and Gamble





Tagline/ Slogan

Lasts longer, much longer


Market leader and excellent brand recognition

Duracell STP

Males in the age group of 35-44, young boys because of their increasing use of electronic items

Target Group

People having interest in various electronic items introduced in the market, household electronic item users


Good quality battery which works for longer hours than usual batteries

Duracell SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Duracell. Strengths are:

1. Strong brand equity
2. Strong financial position
3. Excellent customer service
4. Advanced technology

5.Strong distribution network


Here are the weaknesses in the Duracell SWOT Analysis:

1.Lesser players but highly competitive market
2.High R&D costs for innovation


Following are the Opportunities in Duracell SWOT Analysis:

1.Product and services expansion
2.Innovations will build up its market share
3.Increased demand for electronic products


The threats in the SWOT Analysis of Duracell are as mentioned:

1. Lower prices of competitors
2.Cheaper technology
3.Extremely competitive market of disposable batteries

4. Highly price elastic market with launch of superior products by customers

5. Products with conventional batteries going extinct

Duracell Competition

Below are the top 3 Duracell competitors:


The brandguide table above concludes the Duracell SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Duracell. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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