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Duracell SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Duracell analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Duracell SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Duracell to benchmark its business & performance as compared to the competitors and industry. As of 2020, Duracell is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Duracell competitors and includes Duracell target market, segmentation, positioning & Unique Selling Proposition (USP).

Duracell SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Duracell Brand Analysis
Parent Company

Procter and Gamble





Tagline/ Slogan

Lasts longer, much longer


Market leader and excellent brand recognition

Duracell STP
Duracell Segmentation

Males in the age group of 35-44, young boys because of their increasing use of electronic items

Duracell Target Market

People having interest in various electronic items introduced in the market, household electronic item users

Duracell Positioning

Good quality battery which works for longer hours than usual batteries

Duracell SWOT Analysis
Duracell Strengths

Below are the Strengths in the SWOT Analysis of Duracell:

1. Strong brand equity
2. Strong financial position
3. Excellent customer service
4. Advanced technology

5.Strong distribution network

Duracell Weaknesses

Here are the weaknesses in the Duracell SWOT Analysis:

1.Lesser players but highly competitive market
2.High R&D costs for innovation

Duracell Opportunities

Following are the Opportunities in Duracell SWOT Analysis:

1.Product and services expansion
2.Innovations will build up its market share
3.Increased demand for electronic products

Duracell Threats

The threats in the SWOT Analysis of Duracell are as mentioned:

1. Lower prices of competitors
2.Cheaper technology
3.Extremely competitive market of disposable batteries

4. Highly price elastic market with launch of superior products by customers

5. Products with conventional batteries going extinct

Duracell Competition

Below are the top 3 Duracell competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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