Duracell SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Duracell SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Duracell, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Duracell to benchmark its business & performance as compared to the competitors, and make strategic improvements. Duracell is one of the leading brands in the FMCG sector.

The article below lists the Duracell SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Duracell SWOT Analysis:

SWOT Analysis of Duracell

For Duracell, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Duracell Strengths

The strengths of Duracell looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Duracell :

1. Strong brand equity
2. Strong financial position
3. Excellent customer service
4. Advanced technology

5.Strong distribution network

Duracell Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Duracell SWOT Analysis:

1.Lesser players but highly competitive market
2.High R&D costs for innovation

Duracell Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Duracell SWOT Analysis:

1.Product and services expansion
2.Innovations will build up its market share
3.Increased demand for electronic products

Duracell Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Duracell are as mentioned:

1. Lower prices of competitors
2.Cheaper technology
3.Extremely competitive market of disposable batteries

4. Highly price elastic market with launch of superior products by customers

5. Products with conventional batteries going extinct

Duracell Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Duracell:


Hence this concludes the Duracell SWOT analysis.

Continue reading more about the brand/company.

About Duracell

Duracell Overview
Parent Company

Procter and Gamble





Tagline/ Slogan

Lasts longer, much longer


Market leader and excellent brand recognition

Duracell STP

Males in the age group of 35-44, young boys because of their increasing use of electronic items

Target Market

People having interest in various electronic items introduced in the market, household electronic item users


Good quality battery which works for longer hours than usual batteries

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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