Duracell SWOT Analysis

Published in FMCG category by MBA Skool Team

Here is a detailed SWOT analysis of Duracell covering strengths, weaknesses, opportunities and threats.

Duracell Strengths

  1. Strong brand equity
  2. Strong financial position
  3. Excellent customer service
  4. Advanced technology
  5. Strong distribution network

Above are the strengths in the SWOT Analysis of Duracell. The strengths of Duracell looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Duracell Weaknesses

  1. Lesser players but highly competitive market
  2. High R&D costs for innovation

These were the weaknesses in the Duracell SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Duracell Opportunities

  1. Product and services expansion
  2. Innovations will build up its market share
  3. Increased demand for electronic products

Above we covered the opportunities in Duracell SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Duracell Threats

  1. Lower prices of competitors
  2. Cheaper technology
  3. Extremely competitive market of disposable batteries
  4. Highly price elastic market with launch of superior products by customers
  5. Products with conventional batteries going extinct

The threats in the SWOT Analysis of Duracell are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Duracell SWOT analysis.

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About Duracell

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Duracell Overview
Parent Company

Procter and Gamble

Category

Electronics

Sector

FMCG

Tagline/ Slogan

Lasts longer, much longer

USP

Market leader and excellent brand recognition

Duracell STP
Segmentation

Males in the age group of 35-44, young boys because of their increasing use of electronic items

Target Market

People having interest in various electronic items introduced in the market, household electronic item users

Positioning

Good quality battery which works for longer hours than usual batteries


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Duracell. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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