Tide SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Tide analyses the brand by its strengths, weaknesses, opportunities & threats. In Tide SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tide to benchmark its business & performance as compared to the competitors. Tide is one of the leading brands in the FMCG sector.

The article below lists the Tide SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tide competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Tide

Tide Overview
Parent Company

Procter and Gamble

Category

Home Care brands - detergents

Sector

FMCG

Tagline/ Slogan

White hai to tide hai

USP

Provides good whitening and fragrance at low price

Tide STP
Segmentation

People who have fixed budget for household things like detergents and look for economical options

Target Market

Women ages 18 to 54 years old, middle classes

Positioning

Product which has all the qualities required from a detergent-quality, fragrance and  low price

SWOT Analysis of Tide

For Tide, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Tide SWOT Analysis:

Tide Strengths

The strengths of Tide looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tide :

1. Benefit or attribute over other products in the same category
2. Leading market position
3. Lower price and good quality
4. Most popular and widely patronized detergent in the world and a flagship brand of P&G
5. Renowned by its reputation of complimenting the ever-changing people’s temperaments for fashion

Tide Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tide SWOT Analysis:

1. Strong competitors
2. Substitute products available at the same price


Tide Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tide SWOT Analysis:

1. High potential of rural market has a lot of opportunities
2.Changing lifestyle of people want cheap product with good quality
3.introduction of better variants by technology development and innovations
4. Niche target market


Tide Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tide are as mentioned:

1. Price wars with competitors
2.Aggressive promotion by competitors , harming the reputation of the product and ambush marketing
3.Counterfeit products in the rural market

Tide Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Tide:

1. Rin
2.  Persil
3. Uniliver’s  Purex


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tide. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin