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Tide SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Tide analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tide SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tide to benchmark its business & performance as compared to the competitors and industry. As of 2020, Tide is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tide competitors and includes Tide target market, segmentation, positioning & Unique Selling Proposition (USP).

Tide SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tide Brand Analysis
Parent Company

Procter and Gamble


Home Care brands - detergents



Tagline/ Slogan

White hai to tide hai


Provides good whitening and fragrance at low price

Tide STP
Tide Segmentation

People who have fixed budget for household things like detergents and look for economical options

Tide Target Market

Women ages 18 to 54 years old, middle classes

Tide Positioning

Product which has all the qualities required from a detergent-quality, fragrance and  low price

Tide SWOT Analysis
Tide Strengths

Below are the Strengths in the SWOT Analysis of Tide:

1. Benefit or attribute over other products in the same category
2. Leading market position
3. Lower price and good quality
4. Most popular and widely patronized detergent in the world and a flagship brand of P&G
5. Renowned by its reputation of complimenting the ever-changing people’s temperaments for fashion

Tide Weaknesses

Here are the weaknesses in the Tide SWOT Analysis:

1. Strong competitors
2. Substitute products available at the same price

Tide Opportunities

Following are the Opportunities in Tide SWOT Analysis:

1. High potential of rural market has a lot of opportunities
2.Changing lifestyle of people want cheap product with good quality
3.introduction of better variants by technology development and innovations
4. Niche target market

Tide Threats

The threats in the SWOT Analysis of Tide are as mentioned:

1. Price wars with competitors
2.Aggressive promotion by competitors , harming the reputation of the product and ambush marketing
3.Counterfeit products in the rural market

Tide Competition

Below are the top 3 Tide competitors:

1. Rin
2.  Persil
3. Uniliver’s  Purex

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tide. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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