Tide SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 19977

SWOT Analysis of Tide with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Procter and Gamble


Home Care brands - detergents



Tagline/ Slogan

White hai to tide hai


Provides good whitening and fragrance at low price



People who have fixed budget for household things like detergents and look for economical options

Target Group

Women ages 18 to 54 years old, middle classes


Product which has all the qualities required from a detergent-quality, fragrance and  low price

SWOT Analysis


1. Benefit or attribute over other products in the same category
2. Leading market position
3. Lower price and good quality
4. Most popular and widely patronized detergent in the world and a flagship brand of P&G
5. Renowned by its reputation of complimenting the ever-changing people’s temperaments for fashion


1. Strong competitors
2. Substitute products available at the same price


1. High potential of rural market has a lot of opportunities
2.Changing lifestyle of people want cheap product with good quality
3.introduction of better variants by technology development and innovations
4. Niche target market


1. Price wars with competitors
2.Aggressive promotion by competitors , harming the reputation of the product and ambush marketing
3.Counterfeit products in the rural market



1. Rin
2.  Persil
3. Uniliver’s  Purex

The table above concludes the Tide SWOT analysis along with its marketing and brand parameters.


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