Tide is one of the leading brands in the FMCG sector. Tide SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tide:
Benefit or attribute over other products in the same category
Leading market position
Lower price and good quality
Most popular and widely patronized detergent in the world and a flagship brand of P&G
Renowned by its reputation of complimenting the ever-changing people’s temperaments for fashion
Above are the strengths in the SWOT Analysis of Tide. The strengths of Tide looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Substitute products available at the same price
These were the weaknesses in the Tide SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Provides good whitening and fragrance at low price
People who have fixed budget for household things like detergents and look for economical options
Women ages 18 to 54 years old, middle classes
Product which has all the qualities required from a detergent-quality, fragrance and low price
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