Sanifresh SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Dabur

Home Care brands

FMCG

Guaranteed germ kill

Guaranteed germ kill formula containing ATAC that helps protect the family’s health while leaving the toilet sparkling clean and smelling fresh

Liquid toilet cleaner

Middle class households looking for a cost effective product

Removes the toughest stains, cleans the toilet and imparts fragrance to it

Below are the Strengths in the SWOT Analysis of Sanifresh:

1. Gives same benefits as other toilet cleaners at a lower price
2. New variants regularly introduced in the market
3. Presence in the market since long time
4. Sani Fresh Shine containing the formula ATAC guarantees germ kill

Here are the weaknesses in the Sanifresh SWOT Analysis:

1. Low presence in mass media and mainly advertises the promo tags only
2.Low value share in the market
3.More investment in discounted products thus lowers the expenditure on promotions and advertisements

Following are the Opportunities in Sanifresh SWOT Analysis:

1. Tie ups with hotels, better PR and shelf visibility in supermarkets
2.Untapped rural market
3.New strategies and advertising campaigns to reach every household

The threats in the SWOT Analysis of Sanifresh are as mentioned:

1. Aggressive competition from well established names
2.Use of cheaper products in middle class households like phenyls and acid for toilet cleaning
3.Competition from local and international players

Below are the top 3 Sanifresh competitors:

1.Harpic
2.Domex
3.Kiwi