Sanifresh is one of the leading brands in the FMCG sector. Sanifresh SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sanifresh:
Gives same benefits as other toilet cleaners at a lower price
New variants regularly introduced in the market
Presence in the market since long time
Sani Fresh Shine containing the formula ATAC guarantees germ kill
Above are the strengths in the SWOT Analysis of Sanifresh. The strengths of Sanifresh looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Low presence in mass media and mainly advertises the promo tags only
Low value share in the market
More investment in discounted products thus lowers the expenditure on promotions and advertisements
These were the weaknesses in the Sanifresh SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tie ups with hotels, better PR and shelf visibility in supermarkets
Untapped rural market
New strategies and advertising campaigns to reach every household
Above we covered the opportunities in Sanifresh SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Aggressive competition from well established names
Use of cheaper products in middle class households like phenyls and acid for toilet cleaning
Competition from local and international players
The threats in the SWOT Analysis of Sanifresh are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Guaranteed germ kill formula containing ATAC that helps protect the family’s health while leaving the toilet sparkling clean and smelling fresh
Liquid toilet cleaner
Middle class households looking for a cost effective product
Removes the toughest stains, cleans the toilet and imparts fragrance to it
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