Wella is one of the leading brands in the FMCG sector. Wella SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Wella:
Strong product development program which enables it to maintain a healthy pipeline of products
Strong distribution network with presence in stable and mature markets as well as growing, dynamic markets
Innovative, introduced Koleston – the first cream haircolor in the world
Support of P&G –benefits from P&G’s extensive distribution network and marketing strengths
Above are the strengths in the SWOT Analysis of Wella. The strengths of Wella looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Weak financial performance
Usage of chemicals in various hair care products which are taken to be harmful by some customers in the category(for all brands of hair color)
High service costs involved
These were the weaknesses in the Wella SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
One of the largest hair care companies in the world
Higher priced segment of the personal care market
Women and men seeking products for hair care and personal care
Sets new trends with its innovative products
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