Dabur Red SWOT Analysis
Dabur Red is one of the leading brands in the FMCG sector. Dabur Red SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dabur Red:
Quick Glance:
Dabur Red Strengths
- Scientifically validated formulation and Ayurvedic ingredients
- Contains ingredients trusted by Indians as home remedies for dental problems
- Does not contain fluoride-a toxic industrial waste which most toothpastes contain
- Reasonable price
- Belonging to a strong family of Dabur having a name in Ayurvedic products
Above are the strengths in the SWOT Analysis of Dabur Red. The strengths of Dabur Red looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dabur Red Weaknesses
- Marketing not as powerful as Colgate
- Unusual color of the toothpaste or toothpowder
- Limited customer base
These were the weaknesses in the Dabur Red SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dabur Red Opportunities
- Expansion in markets outside India at a large level
- Better promotion and expansion online
- Explore rural segments
Above we covered the opportunities in Dabur Red SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dabur Red Threats
- Price wars between competitors
- Presence of easily available and lesser priced substitutes
- New products from the competitors
The threats in the SWOT Analysis of Dabur Red are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Dabur Red SWOT analysis.
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About Dabur Red
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Dabur Red Overview | |
|---|---|
| Parent Company |
Dabur |
| Category |
Personal Care brands - Toothpastes |
| Sector | |
| Tagline/ Slogan |
Keep dental problems away, daant swasth life mast |
| USP |
Gets rid of dental problems through Ayurvedic solutions |
| Dabur Red STP | |
| Segmentation |
Toothpowder or toothpastes |
| Target Market |
People facing dental problems |
| Positioning |
Toothpaste containing Ayurvedic ingredients and effective in preventing and curing dental problems |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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