Dabur Red is one of the leading brands in the FMCG sector. Dabur Red SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dabur Red:
Scientifically validated formulation and Ayurvedic ingredients
Contains ingredients trusted by Indians as home remedies for dental problems
Does not contain fluoride-a toxic industrial waste which most toothpastes contain
Belonging to a strong family of Dabur having a name in Ayurvedic products
Above are the strengths in the SWOT Analysis of Dabur Red. The strengths of Dabur Red looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dabur Red Weaknesses
Marketing not as powerful as Colgate
Unusual color of the toothpaste or toothpowder
Limited customer base
These were the weaknesses in the Dabur Red SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dabur Red Opportunities
Expansion in markets outside India at a large level
Better promotion and expansion online
Explore rural segments
Above we covered the opportunities in Dabur Red SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dabur Red Threats
Price wars between competitors
Presence of easily available and lesser priced substitutes
New products from the competitors
The threats in the SWOT Analysis of Dabur Red are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Gets rid of dental problems through Ayurvedic solutions
Dabur Red STP
Toothpowder or toothpastes
People facing dental problems
Toothpaste containing Ayurvedic ingredients and effective in preventing and curing dental problems
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