Dabur Red SWOT Analysis, Competitors & USP

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SWOT Analysis of Dabur Red with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dabur Red

Parent Company

Dabur

Category

Personal Care brands - Toothpastes

Sector

FMCG

Tagline/ Slogan

Keep dental problems away, daant swasth life mast

USP

Gets rid of dental problems through Ayurvedic solutions

Dabur Red STP

Segment

Toothpowder or toothpastes

Target Group

People facing dental problems

Positioning

Toothpaste containing Ayurvedic ingredients and effective in preventing and curing dental problems

Dabur Red SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dabur Red. Strengths are:

1. Scientifically validated formulation and Ayurvedic ingredients
2. Contains ingredients trusted by Indians as home remedies for dental problems
3. Does not contain fluoride-a toxic industrial waste which most toothpastes contain
4. Reasonable price

5.Belonging to a strong family of Dabur having a name in Ayurvedic products

Weaknesses

Here are the weaknesses of Dabur Red :

1.Marketing not as powerful as Colgate
2.Unusual color of the toothpaste or toothpowder
3.Limited customer base

Opportunities

Following are the Opportunities of Dabur Red :

1.Expansion in markets outside India at a large level
2.Better promotion and expansion online
3.Explore rural segments

Threats

The threats of Dabur Red are as mentioned :

1.Price wars between competitors
2.Presence of easily available and lesser priced substitutes
3.New products from the competitors

Dabur Red Competition

Competitors

Below are the 3 main Dabur Red competitors :

1.Colgate
2.Close Up
3.Pepsodent


The brandguide table above concludes the Dabur Red SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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