Dabur Red SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 13711

SWOT analysis of Dabur Red analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dabur Red SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dabur Red to benchmark its business & performance as compared to the competitors and industry. Dabur Red is one of the leading brands in the FMCG sector. The table below also lists the top Dabur Red competitors and elaborates Dabur Red market segmentation, target group, positioning & Unique Selling Proposition (USP).

Dabur Red SWOT, Competitors, Marketing STP & Brand analysis Table
Dabur Red Brand Analysis
Parent Company

Dabur

Category

Personal Care brands - Toothpastes

Sector

FMCG

Tagline/ Slogan

Keep dental problems away, daant swasth life mast

USP

Gets rid of dental problems through Ayurvedic solutions

Dabur Red STP
Segment

Toothpowder or toothpastes

Target Group

People facing dental problems

Positioning

Toothpaste containing Ayurvedic ingredients and effective in preventing and curing dental problems

Dabur Red SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dabur Red. Strengths are:

1. Scientifically validated formulation and Ayurvedic ingredients
2. Contains ingredients trusted by Indians as home remedies for dental problems
3. Does not contain fluoride-a toxic industrial waste which most toothpastes contain
4. Reasonable price

5.Belonging to a strong family of Dabur having a name in Ayurvedic products

Weaknesses

Here are the weaknesses in the Dabur Red SWOT Analysis:

1.Marketing not as powerful as Colgate
2.Unusual color of the toothpaste or toothpowder
3.Limited customer base

Opportunities

Following are the Opportunities in Dabur Red SWOT Analysis:

1.Expansion in markets outside India at a large level
2.Better promotion and expansion online
3.Explore rural segments

Threats

The threats in the SWOT Analysis of Dabur Red are as mentioned:

1.Price wars between competitors
2.Presence of easily available and lesser priced substitutes
3.New products from the competitors

Dabur Red Competition
Competitors

Below are the top 3 Dabur Red competitors:

1.Colgate
2.Close Up
3.Pepsodent

The brandguide table above concludes the Dabur Red SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dabur Red. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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