Dabur Red SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Dabur Red analyses the brand by its strengths, weaknesses, opportunities & threats. In Dabur Red SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dabur Red to benchmark its business & performance as compared to the competitors. Dabur Red is one of the leading brands in the FMCG sector.

The table below lists the Dabur Red SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dabur Red competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Dabur Red SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dabur Red Brand Analysis
Parent Company

Dabur

Category

Personal Care brands - Toothpastes

Sector

FMCG

Tagline/ Slogan

Keep dental problems away, daant swasth life mast

USP

Gets rid of dental problems through Ayurvedic solutions

Dabur Red STP
Segment

Toothpowder or toothpastes

Target Group

People facing dental problems

Positioning

Toothpaste containing Ayurvedic ingredients and effective in preventing and curing dental problems

SWOT Analysis of Dabur Red
Dabur Red Strengths

Below are the Strengths in the SWOT Analysis of Dabur Red:

1. Scientifically validated formulation and Ayurvedic ingredients
2. Contains ingredients trusted by Indians as home remedies for dental problems
3. Does not contain fluoride-a toxic industrial waste which most toothpastes contain
4. Reasonable price

5.Belonging to a strong family of Dabur having a name in Ayurvedic products

Dabur Red Weaknesses

Here are the weaknesses in the Dabur Red SWOT Analysis:

1.Marketing not as powerful as Colgate
2.Unusual color of the toothpaste or toothpowder
3.Limited customer base

Dabur Red Opportunities

Following are the Opportunities in Dabur Red SWOT Analysis:

1.Expansion in markets outside India at a large level
2.Better promotion and expansion online
3.Explore rural segments

Dabur Red Threats

The threats in the SWOT Analysis of Dabur Red are as mentioned:

1.Price wars between competitors
2.Presence of easily available and lesser priced substitutes
3.New products from the competitors

Dabur Red Competition
Dabur Red Competitors

Below are the top 3 competitors of Dabur Red:

1.Colgate
2.Close Up
3.Pepsodent


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dabur Red. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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