Dabur Red SWOT Analysis, Competitors & USP
SWOT analysis of Dabur Red analyses the brand by its strengths, weaknesses, opportunities & threats. In Dabur Red SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dabur Red to benchmark its business & performance as compared to the competitors. Dabur Red is one of the leading brands in the FMCG sector.
The table below lists the Dabur Red SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dabur Red competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Dabur Red Brand Analysis | |
|---|---|
| Parent Company |
Dabur |
| Category |
Personal Care brands - Toothpastes |
| Sector | |
| Tagline/ Slogan |
Keep dental problems away, daant swasth life mast |
| USP |
Gets rid of dental problems through Ayurvedic solutions |
| Dabur Red STP | |
| Segment |
Toothpowder or toothpastes |
| Target Group |
People facing dental problems |
| Positioning |
Toothpaste containing Ayurvedic ingredients and effective in preventing and curing dental problems |
| SWOT Analysis of Dabur Red | |
| Dabur Red Strengths |
Below are the Strengths in the SWOT Analysis of Dabur Red: 1. Scientifically validated formulation and Ayurvedic ingredients 5.Belonging to a strong family of Dabur having a name in Ayurvedic products |
| Dabur Red Weaknesses |
Here are the weaknesses in the Dabur Red SWOT Analysis: 1.Marketing not as powerful as Colgate |
| Dabur Red Opportunities |
Following are the Opportunities in Dabur Red SWOT Analysis: 1.Expansion in markets outside India at a large level |
| Dabur Red Threats |
The threats in the SWOT Analysis of Dabur Red are as mentioned: 1.Price wars between competitors |
| Dabur Red Competition | |
| Dabur Red Competitors |
Below are the top 3 competitors of Dabur Red: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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