Dabur Red SWOT Analysis, Competitors & USP

Dabur Red SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Dabur Red, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dabur Red to benchmark its business & performance as compared to the competitors, and make strategic improvements. Dabur Red is one of the leading brands in the FMCG sector.

The article below lists the Dabur Red SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Dabur Red SWOT Analysis:

SWOT Analysis of Dabur Red

For Dabur Red, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Dabur Red Strengths

The strengths of Dabur Red looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Dabur Red :

1. Scientifically validated formulation and Ayurvedic ingredients
2. Contains ingredients trusted by Indians as home remedies for dental problems
3. Does not contain fluoride-a toxic industrial waste which most toothpastes contain
4. Reasonable price

5.Belonging to a strong family of Dabur having a name in Ayurvedic products

Dabur Red Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Dabur Red SWOT Analysis:

1.Marketing not as powerful as Colgate
2.Unusual color of the toothpaste or toothpowder
3.Limited customer base

Dabur Red Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Dabur Red SWOT Analysis:

1.Expansion in markets outside India at a large level
2.Better promotion and expansion online
3.Explore rural segments

Dabur Red Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Dabur Red are as mentioned:

1.Price wars between competitors
2.Presence of easily available and lesser priced substitutes
3.New products from the competitors

Dabur Red Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Dabur Red:

1.Colgate
2.Close Up
3.Pepsodent

Hence this concludes the Dabur Red SWOT analysis.

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About Dabur Red

Dabur Red Overview
Parent Company	Dabur
Category	Personal Care brands - Toothpastes
Sector	FMCG
Tagline/ Slogan	Keep dental problems away, daant swasth life mast
USP	Gets rid of dental problems through Ayurvedic solutions
Dabur Red STP
Segmentation	Toothpowder or toothpastes
Target Market	People facing dental problems
Positioning	Toothpaste containing Ayurvedic ingredients and effective in preventing and curing dental problems

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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