Dabur Red SWOT Analysis, Competitors & USP

Dabur

Personal Care brands - Toothpastes

FMCG

Keep dental problems away, daant swasth life mast

Gets rid of dental problems through Ayurvedic solutions

Toothpowder or toothpastes

People facing dental problems

Toothpaste containing Ayurvedic ingredients and effective in preventing and curing dental problems

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dabur Red. Strengths are:

1. Scientifically validated formulation and Ayurvedic ingredients
2. Contains ingredients trusted by Indians as home remedies for dental problems
3. Does not contain fluoride-a toxic industrial waste which most toothpastes contain
4. Reasonable price

5.Belonging to a strong family of Dabur having a name in Ayurvedic products

Here are the weaknesses in the Dabur Red SWOT Analysis:

1.Marketing not as powerful as Colgate
2.Unusual color of the toothpaste or toothpowder
3.Limited customer base

Following are the Opportunities in Dabur Red SWOT Analysis:

1.Expansion in markets outside India at a large level
2.Better promotion and expansion online
3.Explore rural segments

The threats in the SWOT Analysis of Dabur Red are as mentioned:

1.Price wars between competitors
2.Presence of easily available and lesser priced substitutes
3.New products from the competitors

Below are the top 3 Dabur Red competitors:

1.Colgate
2.Close Up
3.Pepsodent