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Pepsodent SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Pepsodent analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pepsodent SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pepsodent to benchmark its business & performance as compared to the competitors and industry. As of 2020, Pepsodent is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pepsodent competitors and includes Pepsodent target market, segmentation, positioning & Unique Selling Proposition (USP).

Pepsodent SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pepsodent Brand Analysis
Parent Company






Tagline/ Slogan

Dss nahi to bas nahi; My toothpaste fights 10; Protection Outside Freshness Inside; Gets Your Teeth Their Whitest


Pepsodent is a 15 year old brand that offers various oral care solutions to specific need based solutions.

Pepsodent STP
Pepsodent Segmentation

Personal Care -Toothpastes – Range of variants for different needs

Pepsodent Target Market

Urban Households for Oral Hygiene Care

Pepsodent Positioning

Brand that offers various oral care solutions to specific need based solutions

Pepsodent SWOT Analysis
Pepsodent Strengths

Below are the Strengths in the SWOT Analysis of Pepsodent:

1. Endorsed by FDI ( the largest dental association globally)
2. Among the most trusted brands having celebrities like Shahrukh Khan as brand ambassadors
3. Pepsodent toothpaste fights germs to protect teeth against cavities and gives strong teeth, fresh breath and healthy gums
4. Pepsodent as an oral care expert offers solution to specific problems like bleeding gums and sensitive teeth
5. Pepsodent also includes a range of toothbrushes

Pepsodent Weaknesses

Here are the weaknesses in the Pepsodent SWOT Analysis:

1. Colgate is the top-of-the-mind toothpaste brand hance intense competition
2. Low penetration in the rural areas

Pepsodent Opportunities

Following are the Opportunities in Pepsodent SWOT Analysis:

1.innovative marketing like Pepsodent packs included a Germ Indicator in February-May 2002, which allowed consumers to see the efficacy in fighting germs
2.Pepsodent campaigns which aims at educating consumers on the need for germ protection through the night
3. Smaller packaging for rural markets, tie-ups with hotel chains, schools

Pepsodent Threats

The threats in the SWOT Analysis of Pepsodent are as mentioned:

1. Competition from internal brand like Close Up in the same segment and external brand like Colgate
2.Oral hygiene still lacks in the rural parts of the country

Pepsodent Competition

Below are the top 3 Pepsodent competitors:

1. Colgate
3. Oral-B

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pepsodent. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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