Pepsodent SWOT Analysis, Competitors & USP

Pepsodent SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Pepsodent, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pepsodent to benchmark its business & performance as compared to the competitors, and make strategic improvements. Pepsodent is one of the leading brands in the FMCG sector.

The article below lists the Pepsodent SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Pepsodent SWOT Analysis:

SWOT Analysis of Pepsodent

For Pepsodent, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Pepsodent Strengths

The strengths of Pepsodent looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Pepsodent :

1. Endorsed by FDI ( the largest dental association globally)
2. Among the most trusted brands having celebrities like Shahrukh Khan as brand ambassadors
3. Pepsodent toothpaste fights germs to protect teeth against cavities and gives strong teeth, fresh breath and healthy gums
4. Pepsodent as an oral care expert offers solution to specific problems like bleeding gums and sensitive teeth
5. Pepsodent also includes a range of toothbrushes

Pepsodent Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Pepsodent SWOT Analysis:

1. Colgate is the top-of-the-mind toothpaste brand hance intense competition
2. Low penetration in the rural areas

Pepsodent Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Pepsodent SWOT Analysis:

1.innovative marketing like Pepsodent packs included a Germ Indicator in February-May 2002, which allowed consumers to see the efficacy in fighting germs
2.Pepsodent campaigns which aims at educating consumers on the need for germ protection through the night
3. Smaller packaging for rural markets, tie-ups with hotel chains, schools

Pepsodent Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Pepsodent are as mentioned:

1. Competition from internal brand like Close Up in the same segment and external brand like Colgate
2.Oral hygiene still lacks in the rural parts of the country

Pepsodent Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Pepsodent:

1. Colgate
2.Anchor
3. Oral-B

Hence this concludes the Pepsodent SWOT analysis.

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About Pepsodent

Pepsodent Overview
Parent Company	HUL
Category	FMCG
Sector	FMCG
Tagline/ Slogan	Dss nahi to bas nahi; My toothpaste fights 10; Protection Outside Freshness Inside; Gets Your Teeth Their Whitest
USP	Pepsodent is a 15 year old brand that offers various oral care solutions to specific need based solutions.
Pepsodent STP
Segmentation	Personal Care -Toothpastes – Range of variants for different needs
Target Market	Urban Households for Oral Hygiene Care
Positioning	Brand that offers various oral care solutions to specific need based solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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