Pepsodent SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 27357

SWOT analysis of Pepsodent analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pepsodent SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pepsodent to benchmark its business & performance as compared to the competitors and industry. Pepsodent is one of the leading brands in the FMCG sector. The table below also lists the top Pepsodent competitors and elaborates Pepsodent market segmentation, target group, positioning & Unique Selling Proposition (USP).

Pepsodent SWOT, Competitors, Marketing STP & Brand analysis Table
Pepsodent Brand Analysis
Parent Company






Tagline/ Slogan

Dss nahi to bas nahi; My toothpaste fights 10; Protection Outside Freshness Inside; Gets Your Teeth Their Whitest


Pepsodent is a 15 year old brand that offers various oral care solutions to specific need based solutions.

Pepsodent STP

Personal Care -Toothpastes – Range of variants for different needs

Target Group

Urban Households for Oral Hygiene Care


Brand that offers various oral care solutions to specific need based solutions

Pepsodent SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pepsodent. Strengths are:

1. Endorsed by FDI ( the largest dental association globally)
2. Among the most trusted brands having celebrities like Shahrukh Khan as brand ambassadors
3. Pepsodent toothpaste fights germs to protect teeth against cavities and gives strong teeth, fresh breath and healthy gums
4. Pepsodent as an oral care expert offers solution to specific problems like bleeding gums and sensitive teeth
5. Pepsodent also includes a range of toothbrushes


Here are the weaknesses in the Pepsodent SWOT Analysis:

1. Colgate is the top-of-the-mind toothpaste brand hance intense competition
2. Low penetration in the rural areas


Following are the Opportunities in Pepsodent SWOT Analysis:

1.innovative marketing like Pepsodent packs included a Germ Indicator in February-May 2002, which allowed consumers to see the efficacy in fighting germs
2.Pepsodent campaigns which aims at educating consumers on the need for germ protection through the night
3. Smaller packaging for rural markets, tie-ups with hotel chains, schools


The threats in the SWOT Analysis of Pepsodent are as mentioned:

1. Competition from internal brand like Close Up in the same segment and external brand like Colgate
2.Oral hygiene still lacks in the rural parts of the country

Pepsodent Competition

Below are the top 3 Pepsodent competitors:

1. Colgate
3. Oral-B

The brandguide table above concludes the Pepsodent SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pepsodent. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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