Pepsodent is one of the leading brands in the FMCG sector. Pepsodent SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Pepsodent:
Endorsed by FDI ( the largest dental association globally)
Among the most trusted brands having celebrities like Shahrukh Khan as brand ambassadors
Pepsodent toothpaste fights germs to protect teeth against cavities and gives strong teeth, fresh breath and healthy gums
Pepsodent as an oral care expert offers solution to specific problems like bleeding gums and sensitive teeth
Pepsodent also includes a range of toothbrushes
Above are the strengths in the SWOT Analysis of Pepsodent. The strengths of Pepsodent looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Colgate is the top-of-the-mind toothpaste brand hance intense competition
Low penetration in the rural areas
These were the weaknesses in the Pepsodent SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dss nahi to bas nahi; My toothpaste fights 10; Protection Outside Freshness Inside; Gets Your Teeth Their Whitest
Pepsodent is a 15 year old brand that offers various oral care solutions to specific need based solutions.
Personal Care -Toothpastes – Range of variants for different needs
Urban Households for Oral Hygiene Care
Brand that offers various oral care solutions to specific need based solutions
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