Pepsodent SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

HUL

FMCG

FMCG

Dss nahi to bas nahi; My toothpaste fights 10; Protection Outside Freshness Inside; Gets Your Teeth Their Whitest

Pepsodent is a 15 year old brand that offers various oral care solutions to specific need based solutions.

Personal Care -Toothpastes – Range of variants for different needs

Urban Households for Oral Hygiene Care

Brand that offers various oral care solutions to specific need based solutions

Below are the Strengths in the SWOT Analysis of Pepsodent:

1. Endorsed by FDI ( the largest dental association globally)
2. Among the most trusted brands having celebrities like Shahrukh Khan as brand ambassadors
3. Pepsodent toothpaste fights germs to protect teeth against cavities and gives strong teeth, fresh breath and healthy gums
4. Pepsodent as an oral care expert offers solution to specific problems like bleeding gums and sensitive teeth
5. Pepsodent also includes a range of toothbrushes

Here are the weaknesses in the Pepsodent SWOT Analysis:

1. Colgate is the top-of-the-mind toothpaste brand hance intense competition
2. Low penetration in the rural areas

Following are the Opportunities in Pepsodent SWOT Analysis:

1.innovative marketing like Pepsodent packs included a Germ Indicator in February-May 2002, which allowed consumers to see the efficacy in fighting germs
2.Pepsodent campaigns which aims at educating consumers on the need for germ protection through the night
3. Smaller packaging for rural markets, tie-ups with hotel chains, schools

The threats in the SWOT Analysis of Pepsodent are as mentioned:

1. Competition from internal brand like Close Up in the same segment and external brand like Colgate
2.Oral hygiene still lacks in the rural parts of the country

Below are the top 3 Pepsodent competitors:

1. Colgate
2.Anchor
3. Oral-B