SWOT analysis of Pepsodent analyses the brand by its strengths, weaknesses, opportunities & threats. In Pepsodent SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Pepsodent to benchmark its business & performance as compared to the competitors. Pepsodent is one of the leading brands in the FMCG sector.
The table below lists the Pepsodent SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pepsodent competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Pepsodent Brand Analysis | |
---|---|
Parent Company |
HUL |
Category |
FMCG |
Sector | |
Tagline/ Slogan |
Dss nahi to bas nahi; My toothpaste fights 10; Protection Outside Freshness Inside; Gets Your Teeth Their Whitest |
USP |
Pepsodent is a 15 year old brand that offers various oral care solutions to specific need based solutions. |
Pepsodent STP | |
Segment |
Personal Care -Toothpastes – Range of variants for different needs |
Target Group |
Urban Households for Oral Hygiene Care |
Positioning |
Brand that offers various oral care solutions to specific need based solutions |
SWOT Analysis of Pepsodent | |
Pepsodent Strengths |
Below are the Strengths in the SWOT Analysis of Pepsodent: 1. Endorsed by FDI ( the largest dental association globally) |
Pepsodent Weaknesses |
Here are the weaknesses in the Pepsodent SWOT Analysis: 1. Colgate is the top-of-the-mind toothpaste brand hance intense competition |
Pepsodent Opportunities |
Following are the Opportunities in Pepsodent SWOT Analysis: 1.innovative marketing like Pepsodent packs included a Germ Indicator in February-May 2002, which allowed consumers to see the efficacy in fighting germs |
Pepsodent Threats |
The threats in the SWOT Analysis of Pepsodent are as mentioned: 1. Competition from internal brand like Close Up in the same segment and external brand like Colgate |
Pepsodent Competition | |
Pepsodent Competitors |
Below are the top 3 competitors of Pepsodent: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pepsodent. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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