Ponds SWOT Analysis, Competitors & USP

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SWOT Analysis of Ponds with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company






Tagline/ Slogan

Ponds: where your real age vanishes; Ponds, for timeless beauty; The miracle is you


Pond’s, has been listening to women’s needs and desires for 150 years and delivering new products customized to their skincare needs

Ponds STP


Personal Skin Cream – Range of variant creams

Target Group

Women with beauty as a priority


Ponds is helping women across the world to help take care of their skin

Ponds SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ponds. Strengths are:

1. Pond’s has many good quality products which care for and restore the skin’s natural balance
2. Ponds range includes Pond’s Age Miracle, Flawless White, Perfect Results and White Beauty
3. Products are free from any toxic or mercury content
4. Excellent advertising and branding as Pond’s is one of the most recognized brands
5. The packaging of Pond’s products are eye-catching, suitable for its target market

6. Sponsorship of events, beauty pageants etc  helps the brand grow

7. Excellent distribution of Unilever helps the brand Ponds reach out to many people 


Here are the weaknesses of Ponds :

1. Most products have limited packaging sizes, which may be inconvenient for some consumers
2. Intense competition in the cosmetics industry from international brands affects market share growth for Ponds


Following are the Opportunities of Ponds :

1. Expansion of cosmetics industry into semi-urban and rural areas of the country
2. Targeting audience from all age groups

3. Leveraging the existing brand name of Ponds and Unilever to boost their business further


The threats of Ponds are as mentioned :

1. High price for the products can limit potential consumers
2. Cosmetic Care still not a market in rural parts of the world
3. Availability of cheaper products from other brands in the market

4. Fake imitations can affect Ponds business

Ponds Competition


Below are the 4 main Ponds competitors :

1. Nivea
2. Lakme

3. Johnson & Johnson

4. Vaseline

The brandguide table above concludes the Ponds SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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