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Ponds SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Ponds analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ponds SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ponds to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ponds is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ponds competitors and includes Ponds target market, segmentation, positioning & Unique Selling Proposition (USP).

Ponds SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ponds Brand Analysis
Parent Company






Tagline/ Slogan

Ponds: where your real age vanishes; Ponds, for timeless beauty; The miracle is you


Pond’s, has been listening to women’s needs and desires for 150 years and delivering new products customized to their skincare needs

Ponds STP
Ponds Segmentation

Personal Skin Cream – Range of variant creams

Ponds Target Market

Women with beauty as a priority

Ponds Positioning

Ponds is helping women across the world to help take care of their skin

Ponds SWOT Analysis
Ponds Strengths

Below are the Strengths in the SWOT Analysis of Ponds:

1. Pond’s has many good quality products which care for and restore the skin’s natural balance
2. Ponds range includes Pond’s Age Miracle, Flawless White, Perfect Results and White Beauty
3. Products are free from any toxic or mercury content
4. Excellent advertising and branding as Pond’s is one of the most recognized brands
5. The packaging of Pond’s products are eye-catching, suitable for its target market

6. Sponsorship of events, beauty pageants etc  helps the brand grow

7. Excellent distribution of Unilever helps the brand Ponds reach out to many people 

Ponds Weaknesses

Here are the weaknesses in the Ponds SWOT Analysis:

1. Most products have limited packaging sizes, which may be inconvenient for some consumers
2. Intense competition in the cosmetics industry from international brands affects market share growth for Ponds

Ponds Opportunities

Following are the Opportunities in Ponds SWOT Analysis:

1. Expansion of cosmetics industry into semi-urban and rural areas of the country
2. Targeting audience from all age groups

3. Leveraging the existing brand name of Ponds and Unilever to boost their business further

Ponds Threats

The threats in the SWOT Analysis of Ponds are as mentioned:

1. High price for the products can limit potential consumers
2. Cosmetic Care still not a market in rural parts of the world
3. Availability of cheaper products from other brands in the market

4. Fake imitations can affect Ponds business

Ponds Competition

Below are the top 4 Ponds competitors:

1. Nivea
2. Lakme

3. Johnson & Johnson

4. Vaseline

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ponds. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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