Ponds is one of the leading brands in the FMCG sector. Ponds SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ponds:
Pond’s has many good quality products which care for and restore the skin’s natural balance
Ponds range includes Pond’s Age Miracle, Flawless White, Perfect Results and White Beauty
Products are free from any toxic or mercury content
Excellent advertising and branding as Pond’s is one of the most recognized brands
The packaging of Pond’s products are eye-catching, suitable for its target market
Sponsorship of events, beauty pageants etc helps the brand grow
Excellent distribution of Unilever helps the brand Ponds reach out to many people
Above are the strengths in the SWOT Analysis of Ponds. The strengths of Ponds looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Most products have limited packaging sizes, which may be inconvenient for some consumers
Intense competition in the cosmetics industry from international brands affects market share growth for Ponds
These were the weaknesses in the Ponds SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ponds: where your real age vanishes; Ponds, for timeless beauty; The miracle is you
Pond’s, has been listening to women’s needs and desires for 150 years and delivering new products customized to their skincare needs
Personal Skin Cream – Range of variant creams
Women with beauty as a priority
Ponds is helping women across the world to help take care of their skin
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