Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Corner Bakery Cafe analyses the brand by its strengths, weaknesses, opportunities & threats. In Corner Bakery Cafe SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Corner Bakery Cafe to benchmark its business & performance as compared to the competitors. Corner Bakery Cafe is one of the leading brands in the food & beverages sector.
The article below lists the Corner Bakery Cafe SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Corner Bakery Cafe SWOT Analysis:
For Corner Bakery Cafe, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Corner Bakery Cafe Strengths
The strengths of Corner Bakery Cafe looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Corner Bakery Cafe :
1. Offers a warm and relaxing atmosphere that appeals to everyone from busy professionals on their lunch breaks to tourists and shoppers seeking a midday break 2. It offers breakfast, lunch, dinner and snacks, and promotes seasonal items and specials via email and social media 3. Strong brand equity established over decades and over 150+ locations 4.Has a high-quality kitchen equipment and capabilities with more than 40 fresh fruits and vegetables delivered daily to its stores
5. Innovative menu, differentiated product, continuous addition of new items and seasonal offerings act as critical differentiator
6. It customize sits dishes, something that its competitors struggle to achieve
7. Provides caterings and gift cards
Corner Bakery Cafe Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Corner Bakery Cafe SWOT Analysis:
1. Extremely competitive environment means limited market share 2. It has not tried its hand on areas outside of the U.S.
Corner Bakery Cafe Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Corner Bakery Cafe SWOT Analysis:
1. Adding more items on its menu to improve its breakfast appeal 2. The concept has the potential to explore newer markets
3. More sponsorship and advertising exercises can boost the brand presence
Corner Bakery Cafe Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Corner Bakery Cafe are as mentioned:
1. Strong competition from others players in the category, competition in the fast-casual category is growing fierce 2. Expansion may prove difficult in maintaining its high standard quality
3. Unfavorable market dynamics and strict policies can affect operations
Corner Bakery Cafe Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Corner Bakery Cafe:
Ingredient-inspired menu and neighborhood cafe atmosphere
Corner Bakery Cafe STP
Restaurants and food chains
Youth and middle age group from upper middle class, health conscious
Fresh, wholesome and high quality food
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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