Corner Bakery Cafe SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Corner Bakery Cafe analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Corner Bakery Cafe SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Corner Bakery Cafe to benchmark its business & performance as compared to the competitors and industry. As of 2020, Corner Bakery Cafe is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Corner Bakery Cafe competitors and includes Corner Bakery Cafe target market, segmentation, positioning & Unique Selling Proposition (USP).

Corner Bakery Cafe SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Corner Bakery Cafe Brand Analysis
Parent Company

Roark Capital Group

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Feed the Day

USP

Ingredient-inspired menu and neighborhood cafe atmosphere

Corner Bakery Cafe STP
Corner Bakery Cafe Segmentation

Restaurants and food chains

Corner Bakery Cafe Target Market

Youth and middle age group from upper middle class, health conscious

Corner Bakery Cafe Positioning

Fresh, wholesome and high quality food

Corner Bakery Cafe SWOT Analysis
Corner Bakery Cafe Strengths

Below are the Strengths in the SWOT Analysis of Corner Bakery Cafe:

1. Offers a warm and relaxing atmosphere that appeals to everyone from busy professionals on their lunch breaks to tourists and shoppers seeking a midday break
2. It offers breakfast, lunch, dinner and snacks, and promotes seasonal items and specials via email and social media
3. Strong brand equity established over decades and over 150+ locations
4.Has a high-quality kitchen equipment and capabilities with more than 40 fresh fruits and vegetables delivered daily to its stores

5. Innovative menu, differentiated product,  continuous addition of new items and  seasonal offerings act as critical differentiator

6.  It customize sits dishes, something that its competitors struggle to achieve

7. Provides caterings and gift cards

Corner Bakery Cafe Weaknesses

Here are the weaknesses in the Corner Bakery Cafe SWOT Analysis:

1. Extremely competitive environment means limited market share
2. It has not tried its hand on areas outside of the U.S.

Corner Bakery Cafe Opportunities

Following are the Opportunities in Corner Bakery Cafe SWOT Analysis:

1. Adding more items on its menu to improve its breakfast appeal
2. The concept has the potential to explore newer markets

3. More sponsorship and advertising exercises can boost the brand presence

Corner Bakery Cafe Threats

The threats in the SWOT Analysis of Corner Bakery Cafe are as mentioned:

1. Strong competition from others players in the category, competition in the fast-casual category is growing fierce
2. Expansion may prove difficult in maintaining its high standard quality

3. Unfavorable market dynamics and strict policies can affect operations

Corner Bakery Cafe Competition
Competitors

Below are the top 4 Corner Bakery Cafe competitors:

1. Panera Bread
2. Au Bon Pain
3. Bruegger’s Bagel Bakery

4. Specialty’s Cafe & Bakery


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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