Jack in the Box SWOT Analysis

Published by MBA Skool Team, Last Updated: April 29, 2020

Jack in the Box SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Jack in the Box, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Jack in the Box is one of the leading brands in the food & beverages sector. The article below lists the Jack in the Box SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Jack in the Box

For Jack in the Box, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Jack in the Box Strengths

The strengths of Jack in the Box looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Jack in the Box :

1.Brand is present in about 2200 locations across many states of US

2.The brand is famous for quick customized meals available 18-24 hours a day

3.Young hip crowd that creates an enjoyable environment

4.The efficiency of service and high-quality of food

5.On-the-go convenience for customers preferring drive-thru or take-out options

6.Value meals option for customers looking for value-priced products

7. Over 20,000+ people are employed with the brand

Jack in the Box Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Jack in the Box SWOT Analysis:

1.Controversy regarding alleged horse meat sold as beef diluted brand name

2.Corporate Crisis during e-coli breakout created bad image for brand

Jack in the Box Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Jack in the Box SWOT Analysis:

1. Strong opportunity to expand beyond US and Canada

2. Advertising and marketing can help them sustain against strong competitors

3. Healthier menu options with low calories can attract more customers

Jack in the Box Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Jack in the Box are as mentioned:

1.Highly fragmented category

2.Lack of differentiation compared to competitors

3.People moving away from fast food

Read Similar SWOT analysis

Hence this concludes the Jack in the Box SWOT analysis.

Continue reading more about the brand/company.

About Jack in the Box

Jack in the Box Overview
Parent Company

Jack in the Box Inc.




Food & Beverages

Tagline/ Slogan

The food is better at the Box


Jumbo Jack, Sourdough Jack, Ultimate Cheeseburger

Jack in the Box STP

People looking for a fast casual dining with quick service

Target Market

Youngsters, late night workers, office workers


Quick-serve Burger franchise with customized meals

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Jack in the Box. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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