Jack in the Box SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4595

SWOT analysis of Jack in the Box analyses the brand/company with its strengths, weaknesses, opportunities & threats. Jack in the Box is one of the leading brands in the food & beverages sector. The table below also lists the top Jack in the Box competitors and elaborates Jack in the Box segmentation, targeting, positioning & USP.

Jack in the Box

Parent Company

Jack in the Box Inc.




Food & Beverages

Tagline/ Slogan

The food is better at the Box


Jumbo Jack, Sourdough Jack, Ultimate Cheeseburger

Jack in the Box STP


People looking for a fast casual dining with quick service

Target Group

Youngsters, late night workers, office workers


Quick-serve Burger franchise with customized meals

Jack in the Box SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jack in the Box. Strengths are:

1.Brand is present in about 2200 locations across many states of US

2.The brand is famous for quick customized meals available 18-24 hours a day

3.Young hip crowd that creates an enjoyable environment

4.The efficiency of service and high-quality of food

5.On-the-go convenience for customers preferring drive-thru or take-out options

6.Value meals option for customers looking for value-priced products

7. Over 20,000+ people are employed with the brand


Here are the weaknesses in the Jack in the Box SWOT Analysis:

1.Controversy regarding alleged horse meat sold as beef diluted brand name

2.Corporate Crisis during e-coli breakout created bad image for brand


Following are the Opportunities in Jack in the Box SWOT Analysis:

1. Strong opportunity to expand beyond US and Canada

2. Advertising and marketing can help them sustain against strong competitors

3. Healthier menu options with low calories can attract more customers


The threats in the SWOT Analysis of Jack in the Box are as mentioned:

1.Highly fragmented category

2.Lack of differentiation compared to competitors

3.People moving away from fast food

Jack in the Box Competition


Below are the top 6 Jack in the Box competitors:



3.Burger King

4. Subway

5. Nando’s

6. Harvester

The brandguide table above concludes the Jack in the Box SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Jack in the Box. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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