Jack in the Box SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Jack in the Box Inc.

Restaurants

Food & Beverages

The food is better at the Box

Jumbo Jack, Sourdough Jack, Ultimate Cheeseburger

People looking for a fast casual dining with quick service

Youngsters, late night workers, office workers

Quick-serve Burger franchise with customized meals

Below are the Strengths in the SWOT Analysis of Jack in the Box:

1.Brand is present in about 2200 locations across many states of US

2.The brand is famous for quick customized meals available 18-24 hours a day

3.Young hip crowd that creates an enjoyable environment

4.The efficiency of service and high-quality of food

5.On-the-go convenience for customers preferring drive-thru or take-out options

6.Value meals option for customers looking for value-priced products

7. Over 20,000+ people are employed with the brand

Here are the weaknesses in the Jack in the Box SWOT Analysis:

1.Controversy regarding alleged horse meat sold as beef diluted brand name

2.Corporate Crisis during e-coli breakout created bad image for brand

Following are the Opportunities in Jack in the Box SWOT Analysis:

1. Strong opportunity to expand beyond US and Canada

2. Advertising and marketing can help them sustain against strong competitors

3. Healthier menu options with low calories can attract more customers

The threats in the SWOT Analysis of Jack in the Box are as mentioned:

1.Highly fragmented category

2.Lack of differentiation compared to competitors

3.People moving away from fast food

Below are the top 6 Jack in the Box competitors:

1.McDonalds

2.KFC

3.Burger King

4. Subway

5. Nando’s

6. Harvester