Jack in the Box SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Jack in the Box analyses the brand by its strengths, weaknesses, opportunities & threats. In Jack in the Box SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jack in the Box to benchmark its business & performance as compared to the competitors. Jack in the Box is one of the leading brands in the food & beverages sector.

The table below lists the Jack in the Box SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jack in the Box competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Jack in the Box SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Jack in the Box Brand Analysis
Parent Company

Jack in the Box Inc.




Food & Beverages

Tagline/ Slogan

The food is better at the Box


Jumbo Jack, Sourdough Jack, Ultimate Cheeseburger

Jack in the Box STP

People looking for a fast casual dining with quick service

Target Group

Youngsters, late night workers, office workers


Quick-serve Burger franchise with customized meals

SWOT Analysis of Jack in the Box
Jack in the Box Strengths

Below are the Strengths in the SWOT Analysis of Jack in the Box:

1.Brand is present in about 2200 locations across many states of US

2.The brand is famous for quick customized meals available 18-24 hours a day

3.Young hip crowd that creates an enjoyable environment

4.The efficiency of service and high-quality of food

5.On-the-go convenience for customers preferring drive-thru or take-out options

6.Value meals option for customers looking for value-priced products

7. Over 20,000+ people are employed with the brand

Jack in the Box Weaknesses

Here are the weaknesses in the Jack in the Box SWOT Analysis:

1.Controversy regarding alleged horse meat sold as beef diluted brand name

2.Corporate Crisis during e-coli breakout created bad image for brand

Jack in the Box Opportunities

Following are the Opportunities in Jack in the Box SWOT Analysis:

1. Strong opportunity to expand beyond US and Canada

2. Advertising and marketing can help them sustain against strong competitors

3. Healthier menu options with low calories can attract more customers

Jack in the Box Threats

The threats in the SWOT Analysis of Jack in the Box are as mentioned:

1.Highly fragmented category

2.Lack of differentiation compared to competitors

3.People moving away from fast food

Jack in the Box Competition
Jack in the Box Competitors

Below are the top 6 competitors of Jack in the Box:



3.Burger King

4. Subway

5. Nando’s

6. Harvester

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Jack in the Box. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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