Jack in the Box SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3122

SWOT Analysis of Jack in the Box with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jack in the Box

Parent Company

Jack in the Box Inc.




Food and Beverages

Tagline/ Slogan

The food is better at the Box


Jumbo Jack, Sourdough Jack, Ultimate Cheeseburger



People looking for a fast casual dining with quick service

Target Group

Youngsters, late night workers, office workers


Quick-serve Burger franchise with customized meals

SWOT Analysis


1.Brand is present in about 2200 locations across many states of US

2.The brand is famous for quick customized meals available 18-24 hours a day

3.Young hip crowd that creates an enjoyable environment

4.The efficiency of service and high-quality of food

5.On-the-go convenience for customers preferring drive-thru or take-out options

6.Value meals option for customers looking for value-priced products

7. Over 20,000+ people are employed with the brand


1.Controversy regarding alleged horse meat sold as beef diluted brand name

2.Corporate Crisis during e-coli breakout created bad image for brand


1. Strong opportunity to expand beyond US and Canada

2. Advertising and marketing can help them sustain against strong competitors

3. Healthier menu options with low calories can attract more customers


1.Highly fragmented category

2.Lack of differentiation compared to competitors

3.People moving away from fast food





3.Burger King

4. Subway

5. Nando’s

6. Harvester

The table above concludes the Jack in the Box SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Jack in the Box. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: