Tropical Smoothie Café SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Tropical Smoothie Café analyses the brand by its strengths, weaknesses, opportunities & threats. In Tropical Smoothie Café SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tropical Smoothie Café to benchmark its business & performance as compared to the competitors. Tropical Smoothie Café is one of the leading brands in the food & beverages sector.

The table below lists the Tropical Smoothie Café SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tropical Smoothie Café competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Tropical Smoothie Café SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Tropical Smoothie Café

Parent Company

Tropical Smoothie Café




Food & Beverages

Tagline/ Slogan

Eat better. Feel better


Provides smoothies and food with high emphasis on health

Tropical Smoothie Café STP

People who are health conscious

Target Group

Middle class and upper class middle-aged and old-aged people


A cafe-style restaurant known for smoothies

SWOT Analysis of Tropical Smoothie Café
Tropical Smoothie Café Strengths

Below are the Strengths in the SWOT Analysis of Tropical Smoothie Café:

1. Focus on health and high quality
2. Availability of regular offers
3. Not many players in the market offering a similar service
4. Presence of ‘Gift Cards’ feature to attract customers
5. Includes both vegetarian and non-vegetarian diet in the menu
6. Presence in more than 300 locations

Tropical Smoothie Café Weaknesses

Here are the weaknesses in the Tropical Smoothie Café SWOT Analysis:

1. Absence of online ordering facility
2. Brand has strong competition and limited presence outside US means lower brand recall

Tropical Smoothie Café Opportunities

Following are the Opportunities in Tropical Smoothie Café SWOT Analysis:

1. More combos can be introduced
2. Kids zone can be established to attract kids
3. More branding towards the food available

4. Expanding the brand to international destinations can boost business

Tropical Smoothie Café Threats

The threats in the SWOT Analysis of Tropical Smoothie Café are as mentioned:

1. People treating the café as specialized only towards smoothies
2. People looking for taste going to other competitors
3. Increase in price of raw materials

Tropical Smoothie Café Competition
Tropical Smoothie Café Competitors

Below are the top 3 competitors of Tropical Smoothie Café:

1. Panera Bread
2. Atlanta Bread
3. Arby’s


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tropical Smoothie Café. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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