Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Tropical Smoothie Café analyses the brand by its strengths, weaknesses, opportunities & threats. In Tropical Smoothie Café SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Tropical Smoothie Café to benchmark its business & performance as compared to the competitors. Tropical Smoothie Café is one of the leading brands in the food & beverages sector.
The table below lists the Tropical Smoothie Café SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tropical Smoothie Café competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Provides smoothies and food with high emphasis on health
Tropical Smoothie Café STP
People who are health conscious
Middle class and upper class middle-aged and old-aged people
A cafe-style restaurant known for smoothies
SWOT Analysis of Tropical Smoothie Café
Tropical Smoothie Café Strengths
Below are the Strengths in the SWOT Analysis of Tropical Smoothie Café:
1. Focus on health and high quality 2. Availability of regular offers 3. Not many players in the market offering a similar service 4. Presence of ‘Gift Cards’ feature to attract customers 5. Includes both vegetarian and non-vegetarian diet in the menu 6. Presence in more than 300 locations
Tropical Smoothie Café Weaknesses
Here are the weaknesses in the Tropical Smoothie Café SWOT Analysis:
1. Absence of online ordering facility 2. Brand has strong competition and limited presence outside US means lower brand recall
Tropical Smoothie Café Opportunities
Following are the Opportunities in Tropical Smoothie Café SWOT Analysis:
1. More combos can be introduced 2. Kids zone can be established to attract kids 3. More branding towards the food available
4. Expanding the brand to international destinations can boost business
Tropical Smoothie Café Threats
The threats in the SWOT Analysis of Tropical Smoothie Café are as mentioned:
1. People treating the café as specialized only towards smoothies 2. People looking for taste going to other competitors 3. Increase in price of raw materials
Tropical Smoothie Café Competition
Tropical Smoothie Café Competitors
Below are the top 3 competitors of Tropical Smoothie Café:
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