Tropical Smoothie Café SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4290

SWOT Analysis of Tropical Smoothie Café with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tropical Smoothie Café

Parent Company

Tropical Smoothie Café




Food & Beverages

Tagline/ Slogan

Eat better. Feel better


Provides smoothies and food with high emphasis on health

Tropical Smoothie Café STP


People who are health conscious

Target Group

Middle class and upper class middle-aged and old-aged people


A cafe-style restaurant known for smoothies

Tropical Smoothie Café SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tropical Smoothie Café :

1. Focus on health and high quality
2. Availability of regular offers
3. Not many players in the market offering a similar service
4. Presence of ‘Gift Cards’ feature to attract customers
5. Includes both vegetarian and non-vegetarian diet in the menu
6. Presence in more than 300 locations


1. Absence of online ordering facility
2. Brand has strong competition and limited presence outside US means lower brand recall


1. More combos can be introduced
2. Kids zone can be established to attract kids
3. More branding towards the food available

4. Expanding the brand to international destinations can boost business


1. People treating the café as specialized only towards smoothies
2. People looking for taste going to other competitors
3. Increase in price of raw materials

Tropical Smoothie Café Competition


Below are the 3 main Tropical Smoothie Café competitors :

1. Panera Bread
2. Atlanta Bread
3. Arby’s


The brandguide table above concludes the Tropical Smoothie Café SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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