Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Tropical Smoothie Café analyses the brand by its strengths, weaknesses, opportunities & threats. In Tropical Smoothie Café SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Tropical Smoothie Café to benchmark its business & performance as compared to the competitors. Tropical Smoothie Café is one of the leading brands in the food & beverages sector.
The article below lists the Tropical Smoothie Café SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tropical Smoothie Café SWOT Analysis:
For Tropical Smoothie Café, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Tropical Smoothie Café Strengths
The strengths of Tropical Smoothie Café looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tropical Smoothie Café :
1. Focus on health and high quality 2. Availability of regular offers 3. Not many players in the market offering a similar service 4. Presence of ‘Gift Cards’ feature to attract customers 5. Includes both vegetarian and non-vegetarian diet in the menu 6. Presence in more than 300 locations
Tropical Smoothie Café Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tropical Smoothie Café SWOT Analysis:
1. Absence of online ordering facility 2. Brand has strong competition and limited presence outside US means lower brand recall
Tropical Smoothie Café Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tropical Smoothie Café SWOT Analysis:
1. More combos can be introduced 2. Kids zone can be established to attract kids 3. More branding towards the food available
4. Expanding the brand to international destinations can boost business
Tropical Smoothie Café Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tropical Smoothie Café are as mentioned:
1. People treating the café as specialized only towards smoothies 2. People looking for taste going to other competitors 3. Increase in price of raw materials
Tropical Smoothie Café Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Tropical Smoothie Café:
Provides smoothies and food with high emphasis on health
Tropical Smoothie Café STP
People who are health conscious
Middle class and upper class middle-aged and old-aged people
A cafe-style restaurant known for smoothies
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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