The Original Pancake House SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of The Original Pancake House analyses the brand by its strengths, weaknesses, opportunities & threats. In The Original Pancake House SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Original Pancake House to benchmark its business & performance as compared to the competitors. The Original Pancake House is one of the leading brands in the food & beverages sector.

The article below lists the The Original Pancake House SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the The Original Pancake House SWOT Analysis:

SWOT Analysis of The Original Pancake House

For The Original Pancake House, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

The Original Pancake House Strengths

The strengths of The Original Pancake House looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of The Original Pancake House :

1. Not many similar players in the market
2. Several other specialties associated along with pancakes
3. Wide variety in the menu offered
4. High brand equity and a well renowned player in the region
5. High economies of scale since the product line is narrow
6. Offers niche varieties that are not available in the market

The Original Pancake House Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the The Original Pancake House SWOT Analysis:

1. Absence of online ordering facility
2. Limited brand presence as compared to global food chain brands means low markets share


The Original Pancake House Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in The Original Pancake House SWOT Analysis:

1. Online ordering facilities can be introduced
2. Kids zone can be increased to attract kids and families
3. Party halls and events can be created

The Original Pancake House Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of The Original Pancake House are as mentioned:

1. People looking to have nutritious food
2. People looking to go to more specialized restaurants for meats
3. Increase in price of raw materials


The Original Pancake House Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of The Original Pancake House:

1. Beverly’s
2. Sears Fine Food
3. IHOP
4. Waffle House
5. Golden Nugget Pancake House
6. Royal Canadian Pancake houses

Hence this concludes the The Original Pancake House SWOT analysis.

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About The Original Pancake House

The Original Pancake House

Parent Company

The Original Pancake House

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Pancakes as you like them

USP

Provides pancakes with traditional recipes

The Original Pancake House STP
Segmentation

People who are looking to have pancakes

Target Market

Middle class and upper class people

Positioning

A pancake house with wide variety of pancakes

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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