The Original Pancake House SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of The Original Pancake House analyses the brand by its strengths, weaknesses, opportunities & threats. In The Original Pancake House SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like The Original Pancake House to benchmark its business & performance as compared to the competitors. The Original Pancake House is one of the leading brands in the food & beverages sector.
The table below lists the The Original Pancake House SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Original Pancake House competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of The Original Pancake House:
1. Not many similar players in the market 2. Several other specialties associated along with pancakes 3. Wide variety in the menu offered 4. High brand equity and a well renowned player in the region 5. High economies of scale since the product line is narrow 6. Offers niche varieties that are not available in the market
The Original Pancake House Weaknesses
Here are the weaknesses in the The Original Pancake House SWOT Analysis:
1. Absence of online ordering facility 2. Limited brand presence as compared to global food chain brands means low markets share
The Original Pancake House Opportunities
Following are the Opportunities in The Original Pancake House SWOT Analysis:
1. Online ordering facilities can be introduced 2. Kids zone can be increased to attract kids and families 3. Party halls and events can be created
The Original Pancake House Threats
The threats in the SWOT Analysis of The Original Pancake House are as mentioned:
1. People looking to have nutritious food 2. People looking to go to more specialized restaurants for meats 3. Increase in price of raw materials
The Original Pancake House Competition
The Original Pancake House Competitors
Below are the top 6 competitors of The Original Pancake House:
1. Beverly’s 2. Sears Fine Food 3. IHOP 4. Waffle House 5. Golden Nugget Pancake House 6. Royal Canadian Pancake houses
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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