The Original Pancake House SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 6130

SWOT analysis of The Original Pancake House analyses the brand/company with its strengths, weaknesses, opportunities & threats. In The Original Pancake House SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Original Pancake House to benchmark its business & performance as compared to the competitors and industry. The Original Pancake House is one of the leading brands in the food & beverages sector. The table below also lists the top The Original Pancake House competitors and elaborates The Original Pancake House market segmentation, target group, positioning & Unique Selling Proposition (USP).

The Original Pancake House SWOT, Competitors, Marketing STP & Brand analysis Table

The Original Pancake House

Parent Company

The Original Pancake House

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Pancakes as you like them

USP

Provides pancakes with traditional recipes

The Original Pancake House STP
Segment

People who are looking to have pancakes

Target Group

Middle class and upper class people

Positioning

A pancake house with wide variety of pancakes

The Original Pancake House SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of The Original Pancake House. Strengths are:

1. Not many similar players in the market
2. Several other specialties associated along with pancakes
3. Wide variety in the menu offered
4. High brand equity and a well renowned player in the region
5. High economies of scale since the product line is narrow
6. Offers niche varieties that are not available in the market

Weaknesses

Here are the weaknesses in the The Original Pancake House SWOT Analysis:

1. Absence of online ordering facility
2. Limited brand presence as compared to global food chain brands means low markets share

Opportunities

Following are the Opportunities in The Original Pancake House SWOT Analysis:

1. Online ordering facilities can be introduced
2. Kids zone can be increased to attract kids and families
3. Party halls and events can be created

Threats

The threats in the SWOT Analysis of The Original Pancake House are as mentioned:

1. People looking to have nutritious food
2. People looking to go to more specialized restaurants for meats
3. Increase in price of raw materials

The Original Pancake House Competition
Competitors

Below are the top 6 The Original Pancake House competitors:

1. Beverly’s
2. Sears Fine Food
3. IHOP
4. Waffle House
5. Golden Nugget Pancake House
6. Royal Canadian Pancake houses

 

The brandguide table above concludes the The Original Pancake House SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The Original Pancake House. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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