The Original Pancake House SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

The Original Pancake House

The Original Pancake House

Restaurants

Food & Beverages

Pancakes as you like them

Provides pancakes with traditional recipes

People who are looking to have pancakes

Middle class and upper class people

A pancake house with wide variety of pancakes

Below are the Strengths in the SWOT Analysis of The Original Pancake House:

1. Not many similar players in the market
2. Several other specialties associated along with pancakes
3. Wide variety in the menu offered
4. High brand equity and a well renowned player in the region
5. High economies of scale since the product line is narrow
6. Offers niche varieties that are not available in the market

Here are the weaknesses in the The Original Pancake House SWOT Analysis:

1. Absence of online ordering facility
2. Limited brand presence as compared to global food chain brands means low markets share

Following are the Opportunities in The Original Pancake House SWOT Analysis:

1. Online ordering facilities can be introduced
2. Kids zone can be increased to attract kids and families
3. Party halls and events can be created

The threats in the SWOT Analysis of The Original Pancake House are as mentioned:

1. People looking to have nutritious food
2. People looking to go to more specialized restaurants for meats
3. Increase in price of raw materials

Below are the top 6 The Original Pancake House competitors:

1. Beverly’s
2. Sears Fine Food
3. IHOP
4. Waffle House
5. Golden Nugget Pancake House
6. Royal Canadian Pancake houses