The Original Pancake House SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of The Original Pancake House analyses the brand/company with its strengths, weaknesses, opportunities & threats. In The Original Pancake House SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Original Pancake House to benchmark its business & performance as compared to the competitors and industry. As of 2020, The Original Pancake House is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top The Original Pancake House competitors and includes The Original Pancake House target market, segmentation, positioning & Unique Selling Proposition (USP).

The Original Pancake House SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

The Original Pancake House

Parent Company

The Original Pancake House

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Pancakes as you like them

USP

Provides pancakes with traditional recipes

The Original Pancake House STP
The Original Pancake House Segmentation

People who are looking to have pancakes

The Original Pancake House Target Market

Middle class and upper class people

The Original Pancake House Positioning

A pancake house with wide variety of pancakes

The Original Pancake House SWOT Analysis
The Original Pancake House Strengths

Below are the Strengths in the SWOT Analysis of The Original Pancake House:

1. Not many similar players in the market
2. Several other specialties associated along with pancakes
3. Wide variety in the menu offered
4. High brand equity and a well renowned player in the region
5. High economies of scale since the product line is narrow
6. Offers niche varieties that are not available in the market

The Original Pancake House Weaknesses

Here are the weaknesses in the The Original Pancake House SWOT Analysis:

1. Absence of online ordering facility
2. Limited brand presence as compared to global food chain brands means low markets share

The Original Pancake House Opportunities

Following are the Opportunities in The Original Pancake House SWOT Analysis:

1. Online ordering facilities can be introduced
2. Kids zone can be increased to attract kids and families
3. Party halls and events can be created

The Original Pancake House Threats

The threats in the SWOT Analysis of The Original Pancake House are as mentioned:

1. People looking to have nutritious food
2. People looking to go to more specialized restaurants for meats
3. Increase in price of raw materials

The Original Pancake House Competition
Competitors

Below are the top 6 The Original Pancake House competitors:

1. Beverly’s
2. Sears Fine Food
3. IHOP
4. Waffle House
5. Golden Nugget Pancake House
6. Royal Canadian Pancake houses

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The Original Pancake House. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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