The Original Pancake House SWOT Analysis, USP & Competitors

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SWOT Analysis of The Original Pancake House with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Original Pancake House

Parent Company

The Original Pancake House




Food and Beverages

Tagline/ Slogan

Pancakes as you like them


Provides pancakes with traditional recipes



People who are looking to have pancakes

Target Group

Middle class and upper class people


A pancake house with wide variety of pancakes

SWOT Analysis


1. Not many similar players in the market
2. Several other specialties associated along with pancakes
3. Wide variety in the menu offered
4. High brand equity and a well renowned player in the region
5. High economies of scale since the product line is narrow
6. Offers niche varieties that are not available in the market


1. Absence of online ordering facility
2. Limited brand presence as compared to global food chain brands means low markets share


1. Online ordering facilities can be introduced
2. Kids zone can be increased to attract kids and families
3. Party halls and events can be created


1. People looking to have nutritious food
2. People looking to go to more specialized restaurants for meats
3. Increase in price of raw materials



1. Beverly’s
2. Sears Fine Food
4. Waffle House
5. Golden Nugget Pancake House
6. Royal Canadian Pancake houses


The table above concludes the The Original Pancake House SWOT analysis along with its marketing and brand parameters.


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