Ovaltine SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Ovaltine analyses the brand by its strengths, weaknesses, opportunities & threats. In Ovaltine SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ovaltine to benchmark its business & performance as compared to the competitors. Ovaltine is one of the leading brands in the food & beverages sector.

The article below lists the Ovaltine SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ovaltine competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Ovaltine

Ovaltine Overview
Parent Company

Associated British Foods, Nestle(In USA)

Category

Dairy

Sector

Food & Beverages

Tagline/ Slogan

Nutritiously Delicious

USP

Having Malt extract

Ovaltine STP
Segmentation

Grand-parents , Parents and To be parents

Target Market

People of all age groups

Positioning

So easy to make dairy product

SWOT Analysis of Ovaltine

For Ovaltine, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Ovaltine SWOT Analysis:

Ovaltine Strengths

The strengths of Ovaltine looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ovaltine :

1. Highly advertised brand and strong legacy since 1904
2. Use of the product in range of feature films and TV shows
3. Country of origin effect is strong
4. Brand positioning of the product is really strong

5. Strong foothold in most of the markets especially Brazil

6. It has a good number of variants like Chocolate Malt, Malt, Rich Chocolate

Ovaltine Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ovaltine SWOT Analysis:

1. Global presence of the brand not as much as some prominent global competitors

2. Intense competition means limited market share


Ovaltine Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ovaltine SWOT Analysis:

1.Promotion of brand in India and China
2.Come up with new variants for rural market
3.More strategic Tie-ups


Ovaltine Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ovaltine are as mentioned:

1.Shift away from drinking flavored milk
2.Availability of resources for production
3.Cost of production

Ovaltine Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Ovaltine:

1.Milo
2.Horlicks
3.Bourn-Vita


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ovaltine. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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