SWOT analysis of Ovaltine analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ovaltine SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ovaltine to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ovaltine is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ovaltine competitors and includes Ovaltine target market, segmentation, positioning & Unique Selling Proposition (USP).
| Ovaltine Brand Analysis | |
|---|---|
| Parent Company |
Associated British Foods, Nestle(In USA) |
| Category |
Dairy |
| Sector | |
| Tagline/ Slogan |
Nutritiously Delicious |
| USP |
Having Malt extract |
| Ovaltine STP | |
| Ovaltine Segmentation |
Grand-parents , Parents and To be parents |
| Ovaltine Target Market |
People of all age groups |
| Ovaltine Positioning |
So easy to make dairy product |
| Ovaltine SWOT Analysis | |
| Ovaltine Strengths |
Below are the Strengths in the SWOT Analysis of Ovaltine: 1. Highly advertised brand and strong legacy since 1904 5. Strong foothold in most of the markets especially Brazil 6. It has a good number of variants like Chocolate Malt, Malt, Rich Chocolate |
| Ovaltine Weaknesses |
Here are the weaknesses in the Ovaltine SWOT Analysis: 1. Global presence of the brand not as much as some prominent global competitors 2. Intense competition means limited market share |
| Ovaltine Opportunities |
Following are the Opportunities in Ovaltine SWOT Analysis: 1.Promotion of brand in India and China |
| Ovaltine Threats |
The threats in the SWOT Analysis of Ovaltine are as mentioned: 1.Shift away from drinking flavored milk |
| Ovaltine Competition | |
| Competitors |
Below are the top 3 Ovaltine competitors: 1.Milo |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ovaltine. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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