SWOT analysis of Ovaltine analyses the brand by its strengths, weaknesses, opportunities & threats. In Ovaltine SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ovaltine to benchmark its business & performance as compared to the competitors. Ovaltine is one of the leading brands in the food & beverages sector.
The table below lists the Ovaltine SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ovaltine competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Ovaltine Brand Analysis | |
---|---|
Parent Company |
Associated British Foods, Nestle(In USA) |
Category |
Dairy |
Sector | |
Tagline/ Slogan |
Nutritiously Delicious |
USP |
Having Malt extract |
Ovaltine STP | |
Segment |
Grand-parents , Parents and To be parents |
Target Group |
People of all age groups |
Positioning |
So easy to make dairy product |
SWOT Analysis of Ovaltine | |
Ovaltine Strengths |
Below are the Strengths in the SWOT Analysis of Ovaltine: 1. Highly advertised brand and strong legacy since 1904 5. Strong foothold in most of the markets especially Brazil 6. It has a good number of variants like Chocolate Malt, Malt, Rich Chocolate |
Ovaltine Weaknesses |
Here are the weaknesses in the Ovaltine SWOT Analysis: 1. Global presence of the brand not as much as some prominent global competitors 2. Intense competition means limited market share |
Ovaltine Opportunities |
Following are the Opportunities in Ovaltine SWOT Analysis: 1.Promotion of brand in India and China |
Ovaltine Threats |
The threats in the SWOT Analysis of Ovaltine are as mentioned: 1.Shift away from drinking flavored milk |
Ovaltine Competition | |
Ovaltine Competitors |
Below are the top 3 competitors of Ovaltine: 1.Milo |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ovaltine. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us