Ovaltine SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Ovaltine analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ovaltine SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ovaltine to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ovaltine is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ovaltine competitors and includes Ovaltine target market, segmentation, positioning & Unique Selling Proposition (USP).

Ovaltine SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ovaltine Brand Analysis
Parent Company

Associated British Foods, Nestle(In USA)




Food & Beverages

Tagline/ Slogan

Nutritiously Delicious


Having Malt extract

Ovaltine STP
Ovaltine Segmentation

Grand-parents , Parents and To be parents

Ovaltine Target Market

People of all age groups

Ovaltine Positioning

So easy to make dairy product

Ovaltine SWOT Analysis
Ovaltine Strengths

Below are the Strengths in the SWOT Analysis of Ovaltine:

1. Highly advertised brand and strong legacy since 1904
2. Use of the product in range of feature films and TV shows
3. Country of origin effect is strong
4. Brand positioning of the product is really strong

5. Strong foothold in most of the markets especially Brazil

6. It has a good number of variants like Chocolate Malt, Malt, Rich Chocolate

Ovaltine Weaknesses

Here are the weaknesses in the Ovaltine SWOT Analysis:

1. Global presence of the brand not as much as some prominent global competitors

2. Intense competition means limited market share

Ovaltine Opportunities

Following are the Opportunities in Ovaltine SWOT Analysis:

1.Promotion of brand in India and China
2.Come up with new variants for rural market
3.More strategic Tie-ups

Ovaltine Threats

The threats in the SWOT Analysis of Ovaltine are as mentioned:

1.Shift away from drinking flavored milk
2.Availability of resources for production
3.Cost of production

Ovaltine Competition

Below are the top 3 Ovaltine competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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