Ovaltine SWOT Analysis
Here is a detailed SWOT analysis of Ovaltine covering strengths, weaknesses, opportunities and threats.
Ovaltine Strengths
- Highly advertised brand and strong legacy since 1904
- Use of the product in range of feature films and TV shows
- Country of origin effect is strong
- Brand positioning of the product is really strong
- Strong foothold in most of the markets especially Brazil
- It has a good number of variants like Chocolate Malt, Malt, Rich Chocolate
Above are the strengths in the SWOT Analysis of Ovaltine. The strengths of Ovaltine looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ovaltine Weaknesses
- Global presence of the brand not as much as some prominent global competitors
- Intense competition means limited market share
These were the weaknesses in the Ovaltine SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ovaltine Opportunities
- Promotion of brand in India and China
- Come up with new variants for rural market
- More strategic Tie-ups
Above we covered the opportunities in Ovaltine SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ovaltine Threats
- Shift away from drinking flavored milk
- Availability of resources for production
- Cost of production
The threats in the SWOT Analysis of Ovaltine are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Ovaltine SWOT analysis.
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About Ovaltine
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ovaltine Overview | |
|---|---|
| Parent Company |
Associated British Foods, Nestle(In USA) |
| Category |
Dairy |
| Sector | |
| Tagline/ Slogan |
Nutritiously Delicious |
| USP |
Having Malt extract |
| Ovaltine STP | |
| Segmentation |
Grand-parents , Parents and To be parents |
| Target Market |
People of all age groups |
| Positioning |
So easy to make dairy product |
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