Published in Food & Beverages category by MBA Skool Team
Ovaltine is one of the leading brands in the food & beverages sector. Ovaltine SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ovaltine:
Highly advertised brand and strong legacy since 1904
Use of the product in range of feature films and TV shows
Country of origin effect is strong
Brand positioning of the product is really strong
Strong foothold in most of the markets especially Brazil
It has a good number of variants like Chocolate Malt, Malt, Rich Chocolate
Above are the strengths in the SWOT Analysis of Ovaltine. The strengths of Ovaltine looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Global presence of the brand not as much as some prominent global competitors
Intense competition means limited market share
These were the weaknesses in the Ovaltine SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Promotion of brand in India and China
Come up with new variants for rural market
More strategic Tie-ups
Above we covered the opportunities in Ovaltine SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Shift away from drinking flavored milk
Availability of resources for production
Cost of production
The threats in the SWOT Analysis of Ovaltine are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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