Ovaltine SWOT Analysis, Competitors & USP
SWOT analysis of Ovaltine analyses the brand by its strengths, weaknesses, opportunities & threats. In Ovaltine SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ovaltine to benchmark its business & performance as compared to the competitors. Ovaltine is one of the leading brands in the food & beverages sector.
The table below lists the Ovaltine SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ovaltine competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Ovaltine Brand Analysis | |
|---|---|
| Parent Company |
Associated British Foods, Nestle(In USA) |
| Category |
Dairy |
| Sector | |
| Tagline/ Slogan |
Nutritiously Delicious |
| USP |
Having Malt extract |
| Ovaltine STP | |
| Segment |
Grand-parents , Parents and To be parents |
| Target Group |
People of all age groups |
| Positioning |
So easy to make dairy product |
| SWOT Analysis of Ovaltine | |
| Ovaltine Strengths |
Below are the Strengths in the SWOT Analysis of Ovaltine: 1. Highly advertised brand and strong legacy since 1904 5. Strong foothold in most of the markets especially Brazil 6. It has a good number of variants like Chocolate Malt, Malt, Rich Chocolate |
| Ovaltine Weaknesses |
Here are the weaknesses in the Ovaltine SWOT Analysis: 1. Global presence of the brand not as much as some prominent global competitors 2. Intense competition means limited market share |
| Ovaltine Opportunities |
Following are the Opportunities in Ovaltine SWOT Analysis: 1.Promotion of brand in India and China |
| Ovaltine Threats |
The threats in the SWOT Analysis of Ovaltine are as mentioned: 1.Shift away from drinking flavored milk |
| Ovaltine Competition | |
| Ovaltine Competitors |
Below are the top 3 competitors of Ovaltine: 1.Milo |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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