Published in Food & Beverages category by MBA Skool Team
Baskin Robbins is one of the leading brands in the food & beverages sector. Baskin Robbins SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Baskin Robbins:
Baskin Robbins is one of the largest ice cream and cake brands in the world
Baskin Robbins hurts more than 2000 outlets spread across USA
The company has a strong brand legacy since it was founded in 1946
Baskin Robbins has an annual revenue of more than $150 million
The brand has stores in more than 50 countries worldwide
The company offers ice creams, cakes and frozen desserts
Baskin Robbins has a good marketing strategy which includes TVCs, print ads, online ads, social media engagement etc.
Above are the strengths in the SWOT Analysis of Baskin Robbins. The strengths of Baskin Robbins looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Baskin Robbins Weaknesses
The company has intense competition from brands in the same segment which means limited market share
Legal issues in the past have affected its brand image
These were the weaknesses in the Baskin Robbins SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Baskin Robbins is known to offer "31" flavors of freshly made ice cream
Baskin Robbins STP
People who love premium quality ice creams
Targeted towards kids, adults and rich families
The world's largest ice cream speciality chain
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