Nissin Foods SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Nissin Foods SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Nissin Foods, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nissin Foods to benchmark its business & performance as compared to the competitors, and make strategic improvements. Nissin Foods is one of the leading brands in the food & beverages sector.

The article below lists the Nissin Foods SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Nissin Foods SWOT Analysis:

SWOT Analysis of Nissin Foods

For Nissin Foods, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Nissin Foods Strengths

The strengths of Nissin Foods looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nissin Foods :

1.Greater efficiency achieved through the installation of high-speed instant noodle production lines

2.Lower distribution costs and exclusive sale contracts with retailers

3.Worldwide presence of brand

4.Continuously proposing new product based on technical breakthrough

5.China is biggest consumer of instant noodles with overall demand as 30 billion servings

6.In India demand hovers around 300 million servings

7.Has presence in Brazil, Germany, Hong Kong, India, Japan, Mexico and Thailand

8.Worldwide presence of product through 29 plants in 11 countries

9. Approximately 22,000 employees serving the customers

Nissin Foods Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nissin Foods SWOT Analysis:

1.Tough competition from other brands and restaurants means limited market share

2. Marketing in other countries is not as efficient

Nissin Foods Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nissin Foods SWOT Analysis:

1.Align sale with marketing partners globally

2. Cost reduction by restructuring production system
3. Tapping the DINKs and

Nissin Foods Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nissin Foods are as mentioned:

1.Instant word immediately caught attention in market and lots of company came into market

2.Intense and increasing competition in ready to cook segment

3. Increasing local competitors

Nissin Foods Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Nissin Foods:

1.Nestle Ltd
3.Simply Asia
4. Lucky Me
5. La Choy
6. Pot Noodles

Hence this concludes the Nissin Foods SWOT analysis.

Continue reading more about the brand/company.

About Nissin Foods

Nissin Foods Overview
Parent Company

Nissin Foods




Food & Beverages

Tagline/ Slogan

No border; From the world’s leader in noodles


First company to launch instant noodles

Nissin Foods STP

Fast to cook food products

Target Market

Younger population


Provider of food solution by easy to cook healthy meals

Nissin Foods Product Portfolio

1. Top Ramen
2. Souper Meal

3. Chow Mein

4. Chow noodles

The above mentioned brands are the prominent products under the Nissin Foods product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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