Nissin Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Nissin Foods analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nissin Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nissin Foods to benchmark its business & performance as compared to the competitors and industry. As of 2020, Nissin Foods is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nissin Foods competitors and includes Nissin Foods target market, segmentation, positioning & Unique Selling Proposition (USP).

Nissin Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nissin Foods Brand Analysis
Parent Company

Nissin Foods

Category

Noodles

Sector

Food & Beverages

Tagline/ Slogan

No border; From the world’s leader in noodles

USP

First company to launch instant noodles

Nissin Foods STP
Nissin Foods Segmentation

Fast to cook food products

Nissin Foods Target Market

Younger population

Nissin Foods Positioning

Provider of food solution by easy to cook healthy meals

Nissin Foods Product Portfolio
Brands

1. Top Ramen
2. Souper Meal

3. Chow Mein

4. Chow noodles

The above mentioned brands are the prominent products under the Nissin Foods product portfolio.

Nissin Foods SWOT Analysis
Nissin Foods Strengths

Below are the Strengths in the SWOT Analysis of Nissin Foods:

1.Greater efficiency achieved through the installation of high-speed instant noodle production lines

2.Lower distribution costs and exclusive sale contracts with retailers

3.Worldwide presence of brand

4.Continuously proposing new product based on technical breakthrough

5.China is biggest consumer of instant noodles with overall demand as 30 billion servings

6.In India demand hovers around 300 million servings

7.Has presence in Brazil, Germany, Hong Kong, India, Japan, Mexico and Thailand

8.Worldwide presence of product through 29 plants in 11 countries

9. Approximately 22,000 employees serving the customers

Nissin Foods Weaknesses

Here are the weaknesses in the Nissin Foods SWOT Analysis:

1.Tough competition from other brands and restaurants means limited market share

2. Marketing in other countries is not as efficient

Nissin Foods Opportunities

Following are the Opportunities in Nissin Foods SWOT Analysis:

1.Align sale with marketing partners globally

2. Cost reduction by restructuring production system
3. Tapping the DINKs and

Nissin Foods Threats

The threats in the SWOT Analysis of Nissin Foods are as mentioned:

1.Instant word immediately caught attention in market and lots of company came into market

2.Intense and increasing competition in ready to cook segment

3. Increasing local competitors

Nissin Foods Competition
Competitors

Below are the top 6 Nissin Foods competitors:

1.Nestle Ltd
2.Knorr
3.Simply Asia
4. Lucky Me
5. La Choy
6. Pot Noodles


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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