Nissin Foods SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 7493

SWOT Analysis of Nissin Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nissin Foods

Parent Company

Nissin Foods




Food and Beverages

Tagline/ Slogan

No border; From the world’s leader in noodles


First company to launch instant noodles



Fast to cook food products

Target Group

Younger population


Provider of food solution by easy to cook healthy meals

Product Portfolio


1. Top Ramen
2. Souper Meal

3. Chow Mein

4. Chow noodles

SWOT Analysis


1.Greater efficiency achieved through the installation of high-speed instant noodle production lines

2.Lower distribution costs and exclusive sale contracts with retailers

3.Worldwide presence of brand

4.Continuously proposing new product based on technical breakthrough

5.China is biggest consumer of instant noodles with overall demand as 30 billion servings

6.In India demand hovers around 300 million servings

7.Has presence in Brazil, Germany, Hong Kong, India, Japan, Mexico and Thailand

8.Worldwide presence of product through 29 plants in 11 countries

9. Approximately 22,000 employees serving the customers


1.Tough competition from other brands and restaurants means limited market share

2. Marketing in other countries is not as efficient


1.Align sale with marketing partners globally

2. Cost reduction by restructuring production system
3. Tapping the DINKs and


1.Instant word immediately caught attention in market and lots of company came into market

2.Intense and increasing competition in ready to cook segment

3. Increasing local competitors



1.Nestle Ltd
3.Simply Asia
4. Lucky Me
5. La Choy
6. Pot Noodles

The table above concludes the Nissin Foods SWOT analysis along with its marketing and brand parameters.


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