Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Nirula's analyses the brand by its strengths, weaknesses, opportunities & threats. In Nirula's SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nirula's to benchmark its business & performance as compared to the competitors. Nirula's is one of the leading brands in the food & beverages sector.
The table below lists the Nirula's SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nirula's competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
India’s oldest and first chain of fast food restaurants
Anyone who wants to have hygienic and good quality food
Middle and upper middle class youth and families
Indian fast food restaurant chain that serves hygienic, good quality food at affordable price specializing in Indian style western fast food
SWOT Analysis of Nirula's
Below are the Strengths in the SWOT Analysis of Nirula's:
1. More than 75 outlets in India, especially in NCR Delhi 2. Different type of restaurants like hotels, potpourri, ice cream parlors, pastry shops, etc. 3. Trusted for quality and hygiene 4. A popular brand name
5.Different variety of foods offered like cakes, pastries, fast food, Indian and other cuisines.
6. Competitive pricing strategy
7. Chance for expansion and improvement after its recent acquisition
Here are the weaknesses in the Nirula's SWOT Analysis:
1.Strong competition from international food joints means limited market share 2.Limited reach - Popular only in north India 3.Franchisee structure has its risk of not being operated well by the franchisee owner 4.The youth is more attracted to the western fast food joints (international chains) due to its extensive advertising & reach
Following are the Opportunities in Nirula's SWOT Analysis:
1.Expansion of the chain throughout India and then globally 2.Improve its operational efficiency 3.Train the staff to serve the customers better and improve customer’sexperience
4. Effectively market itself through innovative ways of advertising and marketing
5. Open hotels in metro cities of India
The threats in the SWOT Analysis of Nirula's are as mentioned:
1.Economic instability causing reduction in spending power of people 2.Stiff competition from international players in all segments of operation like ice cream segment, café, pizza, burger segments, etc. 3.Inefficient operation of the franchisees
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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