Nirula's SWOT Analysis, Competitors & USP
SWOT analysis of Nirula's analyses the brand by its strengths, weaknesses, opportunities & threats. In Nirula's SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nirula's to benchmark its business & performance as compared to the competitors. Nirula's is one of the leading brands in the food & beverages sector.
The table below lists the Nirula's SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nirula's competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
|
Nirula's | |
| Parent Company |
Nirula's |
|---|---|
| Category |
Fast Food Eating Joints |
| Sector | |
| Tagline/ Slogan |
It's desilicious! |
| USP |
India’s oldest and first chain of fast food restaurants |
| Nirula's STP | |
| Segment |
Anyone who wants to have hygienic and good quality food |
| Target Group |
Middle and upper middle class youth and families |
| Positioning |
Indian fast food restaurant chain that serves hygienic, good quality food at affordable price specializing in Indian style western fast food |
| SWOT Analysis of Nirula's | |
| Nirula's Strengths |
Below are the Strengths in the SWOT Analysis of Nirula's: 1. More than 75 outlets in India, especially in NCR Delhi 5.Different variety of foods offered like cakes, pastries, fast food, Indian and other cuisines. 6. Competitive pricing strategy 7. Chance for expansion and improvement after its recent acquisition |
| Nirula's Weaknesses |
Here are the weaknesses in the Nirula's SWOT Analysis: 1.Strong competition from international food joints means limited market share |
| Nirula's Opportunities |
Following are the Opportunities in Nirula's SWOT Analysis: 1.Expansion of the chain throughout India and then globally 4. Effectively market itself through innovative ways of advertising and marketing 5. Open hotels in metro cities of India |
| Nirula's Threats |
The threats in the SWOT Analysis of Nirula's are as mentioned: 1.Economic instability causing reduction in spending power of people |
| Nirula's Competition | |
| Nirula's Competitors |
Below are the top 8 competitors of Nirula's: 5.Barista 6.Not Just Paranthas 7.Baskin Robins 8.Local fast food joints |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nirula's. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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