Published in Food & Beverages category by MBA Skool Team
Perfetti van Melle is one of the leading brands in the food & beverages sector. Perfetti van Melle SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Perfetti van Melle:
Popular subsidiary brands like Alpenlibe, Big Babool, Chlormint, Center Fresh, Mentos, etc
Strong distribution network
An employee strength of about 17000
It has a global reach, operates in around 130 countries
Effective marketing and advertising strategies for each of its subsidiary brands
Attractive packaging and high product quality
One of the largest confectionery maker globally
Above are the strengths in the SWOT Analysis of Perfetti van Melle. The strengths of Perfetti van Melle looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Perfetti van Melle Weaknesses
Most of its products are targeted towards children except for chlormint like product, so limited consumer base
These were the weaknesses in the Perfetti van Melle SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
A trusted brand name in the confectionary and gum industry with a number of popular subsidiary brands
Perfetti van Melle STP
People who like to have sweets or gum
Kids, youth and middle aged people
As a good quality confectionary brand available at affordable price
Perfetti van Melle Product Portfolio
2. Big Babol
3. Centre Fresh
5. Happy Dent
The above mentioned brands are the prominent products under the Perfetti van Melle product portfolio.
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