PepsiCo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of PepsiCo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In PepsiCo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PepsiCo to benchmark its business & performance as compared to the competitors and industry. As of 2020, PepsiCo is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top PepsiCo competitors and includes PepsiCo target market, segmentation, positioning & Unique Selling Proposition (USP).

PepsiCo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
PepsiCo Brand Analysis
Parent Company

PepsiCo Ltd


Beverages and foods


Food & Beverages

Tagline/ Slogan

Live for Now; Every Generation Refreshes The World; Something for Everyone; Yeh dil mangey more


One of the most popular global brands in the foods and beverages sector targeting the youth

PepsiCo STP
PepsiCo Segmentation

Middle and upper middle class people

PepsiCo Target Market

The younger generation (15 to 35 years of age)

PepsiCo Positioning

As a food and beverage brand with multiple products catering to the youth

PepsiCo Product Portfolio

1. Pepsi

2. Nimbooz

3. Diet Pepsi

4. 7UP

5. Mirinda

6. Slice

7. Aquafina

8. Tropicana

9. Lays


The above mentioned brands are the prominent products under the PepsiCo product portfolio.

PepsiCo SWOT Analysis
PepsiCo Strengths

Below are the Strengths in the SWOT Analysis of PepsiCo:

1. Pepsi is one of the most popular and globally recognised brands in foods and beverages

2. One of the most diversified product portfolio

3. Popular subsidiary brands like Frito Lay, Gatorade, Pepsi, Quaker, Tropicana, Yum! Brands, etc.

4. Pepsico has Global reach with presence in over 200 countries

5. An employee strength of around 300,000 people

6. CSR through PepsiCo Foundation, which works in the sector of education, health, water conservation, education etc.

7. Pepsi Refresh Project that funds new ideas or ventures that have the potential to benefit the society

8. Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places

9. One of Pepsi's strengths is excellent branding and advertising with global celebrity as brand ambassadors

10. Tie-ups, sponsorships with global sports events, music concerts, etc has been a stronghold of PepsiCo

PepsiCo Weaknesses

Here are the weaknesses in the PepsiCo SWOT Analysis:

1. Strong competition in the aerated drinks segment from Coca Cola means high brand switching

2. Cases against products have been blown out of proportion, thereby affecting brand image

PepsiCo Opportunities

Following are the Opportunities in PepsiCo SWOT Analysis:

1. Pepsi should increase growth in developing countries and capture their market

2. Increase its product portfolio by acquisition of other brands

3. Pepsico can expand the Yum! Brands eatery in untapped countries and regions like tier 2 cities

4. To improve its brand image by involving in more CSR activities to benefit the locals

PepsiCo Threats

The threats in the SWOT Analysis of PepsiCo are as mentioned:

1. Health consciousness amongst people can take a toll on its aerated drinks and snacks food markets

2. Compliance with different government regulations and norms in different countries

3. Inflation, economic slowdown and instability causes decline in the purchasing power of consumers

4. Strong competition from other brands in each segment of its operation can be a threat for Pepsico

PepsiCo Competition

Below are the top 7 PepsiCo competitors:

1. Coca Cola

2. Kraft Foods

3. Dr Peppers Snapple Group

4. ITC Limited

5. Unilever

6. Nestle

7. Procter and Gamble

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to PepsiCo. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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