Published in Food & Beverages category by MBA Skool Team, Last Updated: June 02, 2023
Pepsi is one of the leading brands in the food & beverages sector. Pepsi SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Pepsi:
Pepsi is one of the most popular and globally recognized brands in foods and beverages
One of the most diversified product portfolio
Popular subsidiary brands like Frito Lay, Gatorade, Pepsi, Quaker, Tropicana, Yum! Brands, etc.
PepsiCo has Global reach with presence in over 200 countries
An employee strength of around 300,000 people
CSR through PepsiCo Foundation, which works in the sector of education, health, water conservation, education etc.
Pepsi Refresh Project that funds new ideas or ventures that have the potential to benefit the society
Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places
One of Pepsi's strengths is excellent branding and advertising with global celebrity as brand ambassadors
Tie-ups, sponsorships with global sports events, music concerts, etc. has been a stronghold of PepsiCo
Above are the strengths in the SWOT Analysis of Pepsi. The strengths of Pepsi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Strong competition in the aerated drinks segment from Coca Cola means high brand switching
Cases against products have been blown out of proportion, thereby affecting brand image
These were the weaknesses in the Pepsi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Live for Now; Every Generation Refreshes The World; Something for Everyone
One of the most popular global brands in the foods and beverages sector targeting the youth
Middle and upper middle class people
The younger generation (15 to 35 years of age)
As a food and beverage brand with multiple products catering to the youth
Pepsi Product Portfolio
2. Diet Pepsi
The above mentioned brands are the prominent products under the Pepsi product portfolio.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Pepsi. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute