Coca Cola SWOT Analysis, Competitors & USP

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SWOT Analysis of Coca Cola with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Coca Cola is the largest beverage soft drink brand in the world. The portfolio contains more than 500 brands of beverages. The article covers the strengths, weaknesses, opportunities, threats (SWOT) of Coca Cola along with the product portfolio.

Coca Cola Company

Parent Company

Coca Cola Ltd


Beverages and foods


Food & Beverages

Tagline/ Slogan

Open happiness; Twist The Cap To Refreshment;  Life Begins Here; The Coke Side of Life; Brrrr


Coca Cola is the number one beverage brand in terms of sales with more than 500 products at offer

Coca Cola STP


Anyone who needs a beverage for any occasion

Target Group

All age groups, from kids to adults


Coca Cola is a beverage brand for the entire family

Coca Cola Product Portfolio


1. Coca Cola Coke                       2. Limca
3. Diet Coke                                4. Sprite
5. Fanta                                       6.Thums Up
7. Maaza                                      8. Kinley Water
9. Minute Maid

Coca Cola SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Coca Cola :

1.Coca Cola is the  number one beverages brand in terms of reach and sales

2. Popular subsidiary brands like Coca Cola, Fanta, Kinley, Limca, Maaza, Minute Maid, etc.

3. Coca Cola has Global reach with presence in over 200 countries

4.More than 500 brands on offer

5. Coca Cola has employee strength of around 1,50,000 people globally

6.Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places

7.Strong financial condition

8.Strong brand recall of all Coca Cola products through advertising and marketing by associating with celebrity brand amassadors

9.CSR activities in the field of water conservation and recycling, education, health etc.

10. Effective and efficient packaging technique giving emphasis on recycling and reusing

11. Coca Cola has long association with international sports events, sponsorships etc


1.The presence of traces of pesticides in the cola beverages have caused damage to the brand image

2.Strong competition in the aerated drinks segment from PepsiCo means constant fight over market share for Coca Cola


1.Increase its reach in untapped countries and market can boost Coca Cola

2.Market and popularise the less known products

3.Acquiring other companies can strengthen Coca Cola's place in the industry further

4.Diversify its product portfolio by entering into snacks industry to compete with PepsiCo


1.Health consciousness amongst people avoiding aerated drinks can adversely affect Coca Cola

2.Difficulty in complying with different government regulations and norms in different countries

3.Inlation, economic slowdown and instability

4.Strong competition can lead to reduced market share

Coca Cola Competition


Below are the 8 main Coca Cola competitors :

1. PepsiCo

2. Dr Peppers Snapple Group

3. Gatorade

4. Red Bull

5. Nestle

6. Lipton

7. Schweppes

8. Juice Brands 

The brandguide table above concludes the Coca Cola SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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