Coca Cola SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 50746

SWOT analysis of Coca Cola analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Coca Cola SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Coca Cola to benchmark its business & performance as compared to the competitors and industry. Coca Cola is one of the leading brands in the food & beverages sector. The table below also lists the top Coca Cola competitors and elaborates Coca Cola market segmentation, target group, positioning & Unique Selling Proposition (USP).

Coca Cola SWOT, Competitors, Marketing STP & Brand analysis Table
Coca Cola Brand Analysis
Parent Company

Coca Cola Ltd

Category

Beverages and foods

Sector

Food & Beverages

Tagline/ Slogan

Open happiness; Twist The Cap To Refreshment;  Life Begins Here; The Coke Side of Life; Brrrr

USP

Coca Cola is the number one beverage brand in terms of sales with more than 500 products at offer

Coca Cola STP
Segment

Anyone who needs a beverage for any occasion

Target Group

All age groups, from kids to adults

Positioning

Coca Cola is a beverage brand for the entire family

Coca Cola Product Portfolio
Brands

1. Coca Cola Coke                       2. Limca
3. Diet Coke                                4. Sprite
5. Fanta                                       6.Thums Up
7. Maaza                                      8. Kinley Water
9. Minute Maid

The above mentioned brands are the prominent products under the Coca Cola product portfolio.

Coca Cola SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Coca Cola. Strengths are:

1.Coca Cola is the  number one beverages brand in terms of reach and sales

2. Popular subsidiary brands like Coca Cola, Fanta, Kinley, Limca, Maaza, Minute Maid, etc.

3. Coca Cola has Global reach with presence in over 200 countries

4.More than 500 brands on offer

5. Coca Cola has employee strength of around 1,50,000 people globally

6.Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places

7.Strong financial condition

8.Strong brand recall of all Coca Cola products through advertising and marketing by associating with celebrity brand amassadors

9.CSR activities in the field of water conservation and recycling, education, health etc.

10. Effective and efficient packaging technique giving emphasis on recycling and reusing

11. Coca Cola has long association with international sports events, sponsorships etc

Weaknesses

Here are the weaknesses in the Coca Cola SWOT Analysis:

1.The presence of traces of pesticides in the cola beverages have caused damage to the brand image

2.Strong competition in the aerated drinks segment from PepsiCo means constant fight over market share for Coca Cola

Opportunities

Following are the Opportunities in Coca Cola SWOT Analysis:

1.Increase its reach in untapped countries and market can boost Coca Cola

2.Market and popularise the less known products

3.Acquiring other companies can strengthen Coca Cola's place in the industry further

4.Diversify its product portfolio by entering into snacks industry to compete with PepsiCo

Threats

The threats in the SWOT Analysis of Coca Cola are as mentioned:

1.Health consciousness amongst people avoiding aerated drinks can adversely affect Coca Cola

2.Difficulty in complying with different government regulations and norms in different countries

3.Inlation, economic slowdown and instability

4.Strong competition can lead to reduced market share

Coca Cola Competition
Competitors

Below are the top 8 Coca Cola competitors:

1. PepsiCo

2. Dr Peppers Snapple Group

3. Gatorade

4. Red Bull

5. Nestle

6. Lipton

7. Schweppes

8. Juice Brands 

The brandguide table above concludes the Coca Cola SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Coca Cola. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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