Coca Cola SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: May 04, 2020

SWOT analysis of Coca Cola analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Coca Cola SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Coca Cola to benchmark its business & performance as compared to the competitors and industry. As of 2020, Coca Cola is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Coca Cola competitors and includes Coca Cola target market, segmentation, positioning & Unique Selling Proposition (USP).

Coca Cola SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Coca Cola Brand Analysis
Parent Company

Coca Cola Ltd


Beverages and foods


Food & Beverages

Tagline/ Slogan

Open happiness; Twist The Cap To Refreshment;  Life Begins Here; The Coke Side of Life; Brrrr


Coca Cola is the number one beverage brand in terms of sales with more than 500 products at offer

Coca Cola STP
Coca Cola Segmentation

Anyone who needs a beverage for any occasion

Coca Cola Target Market

All age groups, from kids to adults

Coca Cola Positioning

Coca Cola is a beverage brand for the entire family

Coca Cola Product Portfolio

1. Coca Cola Coke
2. Limca
3. Diet Coke 
4. Sprite
5. Fanta
6. Thums Up
7. Maaza
8. Kinley Water
9. Minute Maid
10. Smartwater

The above mentioned brands are the prominent products under the Coca Cola product portfolio.

Coca Cola SWOT Analysis
Coca Cola Strengths

Below are the Strengths in the SWOT Analysis of Coca Cola:

1. Coca Cola is the  number one beverages brand in terms of reach and sales

2. Popular subsidiary brands like Coca Cola, Fanta, Kinley, Limca, Maaza, Minute Maid, etc.

3. Coca Cola has Global reach with presence in over 200 countries

4. More than 500 brands on offer

5. Coca Cola has employee strength of around 1,50,000 people globally

6. Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places

7. Strong financial condition

8. Strong brand recall of all Coca Cola products through advertising and marketing by associating with celebrity brand ambassadors

9. CSR activities in the field of water conservation and recycling, education, health etc.

10. Effective and efficient packaging technique giving emphasis on recycling and reusing

11. Coca Cola has long association with international sports events, sponsorships etc

12. Coca Cola has always adapted to changing market conditions e.g. the brand is now moving towards sugar free options, juice, water etc

Coca Cola Weaknesses

Here are the weaknesses in the Coca Cola SWOT Analysis:

1. The presence of traces of pesticides in the cola beverages have caused damage to the brand image

2. Strong competition in the aerated drinks segment from PepsiCo means constant fight over market share for Coca Cola

3. Coca Cola and related soft drinks brands have been linked now with high sugar content and many health concerns are being raised, this becomes a weakness worth looking at

4. Coca Cola does not have a food business unlike its competitors, it is only limited to beverages as of now

Coca Cola Opportunities

Following are the Opportunities in Coca Cola SWOT Analysis:

1. Increase its reach in untapped countries and market can boost Coca Cola

2. Market and popularise the less known products

3. Acquiring other companies can strengthen Coca Cola's place in the industry further

4. Diversify its product portfolio by entering into snacks industry to compete with PepsiCo

Coca Cola Threats

The threats in the SWOT Analysis of Coca Cola are as mentioned:

1. Health consciousness amongst people avoiding aerated drinks can adversely affect Coca Cola

2. Difficulty in complying with different government regulations and norms in different countries

3. Inflation, economic slowdown and instability

4. Strong competition can lead to reduced market share

Coca Cola Competition

Below are the top 9 Coca Cola competitors:

1. PepsiCo

2. Dr Peppers Snapple Group

3. Gatorade

4. Red Bull

5. Nestle

6. Lipton

7. Schweppes

8. Danone

9. Juice Brands 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Coca Cola. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin