Coca Cola SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Coca Cola Ltd

Beverages and foods

Food & Beverages

Open happiness; Twist The Cap To Refreshment;  Life Begins Here; The Coke Side of Life; Brrrr

Coca Cola is the number one beverage brand in terms of sales with more than 500 products at offer

Anyone who needs a beverage for any occasion

All age groups, from kids to adults

Coca Cola is a beverage brand for the entire family

1. Coca Cola Coke
2. Limca
3. Diet Coke 
4. Sprite
5. Fanta
6. Thums Up
7. Maaza
8. Kinley Water
9. Minute Maid
10. Smartwater

The above mentioned brands are the prominent products under the Coca Cola product portfolio.

Below are the Strengths in the SWOT Analysis of Coca Cola:

1. Coca Cola is the  number one beverages brand in terms of reach and sales

2. Popular subsidiary brands like Coca Cola, Fanta, Kinley, Limca, Maaza, Minute Maid, etc.

3. Coca Cola has Global reach with presence in over 200 countries

4. More than 500 brands on offer

5. Coca Cola has employee strength of around 1,50,000 people globally

6. Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places

7. Strong financial condition

8. Strong brand recall of all Coca Cola products through advertising and marketing by associating with celebrity brand ambassadors

9. CSR activities in the field of water conservation and recycling, education, health etc.

10. Effective and efficient packaging technique giving emphasis on recycling and reusing

11. Coca Cola has long association with international sports events, sponsorships etc

12. Coca Cola has always adapted to changing market conditions e.g. the brand is now moving towards sugar free options, juice, water etc

Here are the weaknesses in the Coca Cola SWOT Analysis:

1. The presence of traces of pesticides in the cola beverages have caused damage to the brand image

2. Strong competition in the aerated drinks segment from PepsiCo means constant fight over market share for Coca Cola

3. Coca Cola and related soft drinks brands have been linked now with high sugar content and many health concerns are being raised, this becomes a weakness worth looking at

4. Coca Cola does not have a food business unlike its competitors, it is only limited to beverages as of now

Following are the Opportunities in Coca Cola SWOT Analysis:

1. Increase its reach in untapped countries and market can boost Coca Cola

2. Market and popularise the less known products

3. Acquiring other companies can strengthen Coca Cola's place in the industry further

4. Diversify its product portfolio by entering into snacks industry to compete with PepsiCo

The threats in the SWOT Analysis of Coca Cola are as mentioned:

1. Health consciousness amongst people avoiding aerated drinks can adversely affect Coca Cola

2. Difficulty in complying with different government regulations and norms in different countries

3. Inflation, economic slowdown and instability

4. Strong competition can lead to reduced market share

Below are the top 9 Coca Cola competitors:

1. PepsiCo

2. Dr Peppers Snapple Group

3. Gatorade

4. Red Bull

5. Nestle

6. Lipton

7. Schweppes

8. Danone

9. Juice Brands