Published in Food & Beverages category by MBA Skool Team
Coca Cola is one of the leading brands in the food & beverages sector. Coca Cola SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Coca Cola:
Coca Cola is one of the biggest beverage brands in terms of reach and sales
Popular subsidiary brands like Coca Cola, Sprite, Fanta, Kinley, Minute Maid, Schweppes etc. have strengthened the Coca Cola's brand and have diversified the growth across these brands
Coca Cola which is headquartered in Atlanta, Georgia, USA has a global reach and is present in over 200 countries
The company has more than 500 brands on offer across various categories like sparkling, water, coffee, tea, dairy etc.
Coca Cola has employee strength of around 1,50,000 people globally including the US, UK and most of the countries around the globe.
Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places
The financial condition of the brand is always consistently strong
Strong brand recall of all Coca Cola products through advertising and marketing by associating with celebrity brand ambassadors
CSR activities in the field of water conservation and recycling, education, health etc.
Effective and efficient packaging technique giving emphasis on recycling and reusing
Coca Cola has long association with international sports events, sponsorships, theme parks etc.
Coca Cola has always adapted to changing market conditions e.g. the brand is now moving towards sugar free options, juice, water etc.
The company is constantly innovating to safeguard the environment by from using 100% recycled material
The Coca Cola Foundation has been instrumental in developing businesses in many countries as it part of the CPG industry world wide.
Coca Cola also has diversified into coffee through its acquisition of Costa coffee making it even stronger in its portfolio of beverages
It also has brands of teas and dairy in its portfolio.
Coca Cola is also trying to explore healthier options
Above are the strengths in the SWOT Analysis of Coca Cola. The strengths of Coca Cola looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Coca Cola Weaknesses
Strong competition in the aerated drinks segment from PepsiCo means constant fight over market share for Coca Cola
Coca Cola and related soft drinks brands have been linked now with high sugar content and many health concerns are being raised, this becomes a weakness worth looking at
Coca Cola does not have a food business unlike its competitors like PepsiCo, it is only limited to beverages as of now
Overdependence on 4-5 major brands like Coca Cola, Sprite etc.
These were the weaknesses in the Coca Cola SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Coca Cola is the number one beverage brand in terms of sales with more than 500 products at offer
Coca Cola STP
Anyone who needs a beverage for any occasion
All age groups across countries
Coca Cola is a beverage brand for the entire family
Coca Cola Product Portfolio
1. Coca Cola Coke
2. Diet Coke
6. Minute Maid
8. Costa Coffee
The above mentioned brands are the prominent products under the Coca Cola product portfolio.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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