Sonic Drive-In SWOT Analysis, Competitors, STP & USP

Sonic Drive-In

Fast Food Eating Joints

Food & Beverages

America’s Drive-In

Drive-in fast food restaurant with speedy service from friendly carhops and wide range of menu items

People who need to have quick fast food on the go

Middle class kids, youth, especially people or families on the move

A fast service, drive-in restaurant with friendly carhops (occasionally on roller skates), basically a fun place

Below are the Strengths in the SWOT Analysis of Sonic Drive-In:

1.An experience of around 60 years
2.Nationwide presence in U.S. with around 3600 locations
3. Popular for its quick service and fun culture
4. Friendly carhops, sometimes serving on roller skates

5.A wide range of menu items to choose from

6.Strong brand recall

7.Customer loyalty

8.Strong supply chain network

9.Effective advertising through popular television commercials

Here are the weaknesses in the Sonic Drive-In SWOT Analysis:

1.Large area required to start new restaurants
2.Presence only in U.S. and no global presence

Following are the Opportunities in Sonic Drive-In SWOT Analysis:

1.Expansion in other western countries and Europe
2.Increase the menu items to attract more customers

3.Acquisition to increase market share

The threats in the SWOT Analysis of Sonic Drive-In are as mentioned:

1.Competition from other brands which have far better reach
2.Low entry barriers
3.Fluctuations in cost of raw materials

4.People are looking for healthier food options

Below are the top 3 Sonic Drive-In competitors:

1.McDonald's
2.Wendys Company
3.Burger King