Sonic Drive-In SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Sonic Drive-In analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sonic Drive-In SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sonic Drive-In to benchmark its business & performance as compared to the competitors and industry. Sonic Drive-In is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sonic Drive-In competitors and includes Sonic Drive-In target market, segmentation, positioning & Unique Selling Proposition (USP).

Sonic Drive-In SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sonic Drive-In Brand Analysis
Parent Company

Sonic Drive-In

Category

Fast Food Eating Joints

Sector

Food & Beverages

Tagline/ Slogan

America’s Drive-In

USP

Drive-in fast food restaurant with speedy service from friendly carhops and wide range of menu items

Sonic Drive-In STP
Sonic Drive-In Segmentation

People who need to have quick fast food on the go

Sonic Drive-In Target Market

Middle class kids, youth, especially people or families on the move

Sonic Drive-In Positioning

A fast service, drive-in restaurant with friendly carhops (occasionally on roller skates), basically a fun place

Sonic Drive-In SWOT Analysis
Sonic Drive-In Strengths

Below are the Strengths in the SWOT Analysis of Sonic Drive-In:

1.An experience of around 60 years
2.Nationwide presence in U.S. with around 3600 locations
3. Popular for its quick service and fun culture
4. Friendly carhops, sometimes serving on roller skates

5.A wide range of menu items to choose from

6.Strong brand recall

7.Customer loyalty

8.Strong supply chain network

9.Effective advertising through popular television commercials

Sonic Drive-In Weaknesses

Here are the weaknesses in the Sonic Drive-In SWOT Analysis:

1.Large area required to start new restaurants
2.Presence only in U.S. and no global presence

Sonic Drive-In Opportunities

Following are the Opportunities in Sonic Drive-In SWOT Analysis:

1.Expansion in other western countries and Europe
2.Increase the menu items to attract more customers

3.Acquisition to increase market share

Sonic Drive-In Threats

The threats in the SWOT Analysis of Sonic Drive-In are as mentioned:

1.Competition from other brands which have far better reach
2.Low entry barriers
3.Fluctuations in cost of raw materials

4.People are looking for healthier food options

Sonic Drive-In Competition
Competitors

Below are the top 3 Sonic Drive-In competitors:

1.McDonald's
2.Wendys Company
3.Burger King


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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