Aarey Dairy SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Aarey Dairy analyses the brand by its strengths, weaknesses, opportunities & threats. In Aarey Dairy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aarey Dairy to benchmark its business & performance as compared to the competitors. Aarey Dairy is one of the leading brands in the food & beverages sector.

The article below lists the Aarey Dairy SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Aarey Dairy SWOT Analysis:

SWOT Analysis of Aarey Dairy

For Aarey Dairy, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Aarey Dairy Strengths

The strengths of Aarey Dairy looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Aarey Dairy :

1.One of the most popular brand in Mumbai

2. Trusted for its quality and hygiene

3.Stong network of AareySaritas, selling Aarey milk and milk products

4. Products available at affordable price

5.Strong brand recognition and recall

6.Milk and milk products being a necessity, there would always be demand

7.Strategic location of Aarey booths, outside railway stations, colleges, offices, etc.

8.Efficient supply network, supplying milk to most parts of Mumbai

9.Aarey milk colony which is a major tourist attraction

Aarey Dairy Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Aarey Dairy SWOT Analysis:

1.Strong competition from milk companies like Amul and local dairies means limited market share

2.Milk and milk products being perishable have lower shelf life

3.Major presence only in Mumbai and no other place


Aarey Dairy Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Aarey Dairy SWOT Analysis:

1.Increase penetration into other cities

2.Tie ups with sports competitions, youth fests, gymnasiums, schools, etc.
3.To promote milk as a healthy and nutritious drink

4.Replacement of beverages like aerated drinks

5.Open Aarey Cafes serving milk and milk products like tea, coffee, lassi, energee; where one can sit and socialise

6.Health consciousness of people

Aarey Dairy Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Aarey Dairy are as mentioned:

1.Inflation and increased fuel cost causing increase in price of the product

2.Strong competition from other established brands

3.Lower entry barriers for competitors


Aarey Dairy Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Aarey Dairy:

1.Amul milk
2.Mother Dairy
3.Mahananda dairy

Hence this concludes the Aarey Dairy SWOT analysis.

Continue reading more about the brand/company.

About Aarey Dairy

Aarey Dairy Overview
Parent Company

Dairy Development Department, Maharashtra State(India)

Category

Milk Products

Sector

Food & Beverages

Tagline/ Slogan

-

USP

One of the most scientifically advanced dairy in India producing clean and unadulterated milk and milk products

Aarey Dairy STP
Segmentation

Anyone who needs milk and milk products

Target Market

Families from lower class and middle class

Positioning

As Mumbai’s own dairy producing good quality, unadulterated milk and milk products

Aarey Dairy Product Portfolio
Brands

1.Aarey milk
2.Aarey Energee

3.Aarey Lassi

The above mentioned brands are the prominent products under the Aarey Dairy product portfolio.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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