Aarey Dairy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Aarey Dairy analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aarey Dairy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aarey Dairy to benchmark its business & performance as compared to the competitors and industry. As of 2020, Aarey Dairy is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aarey Dairy competitors and includes Aarey Dairy target market, segmentation, positioning & Unique Selling Proposition (USP).

Aarey Dairy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Aarey Dairy Brand Analysis
Parent Company

Dairy Development Department, Maharashtra State(India)

Category

Milk Products

Sector

Food & Beverages

Tagline/ Slogan

-

USP

One of the most scientifically advanced dairy in India producing clean and unadulterated milk and milk products

Aarey Dairy STP
Aarey Dairy Segmentation

Anyone who needs milk and milk products

Aarey Dairy Target Market

Families from lower class and middle class

Aarey Dairy Positioning

As Mumbai’s own dairy producing good quality, unadulterated milk and milk products

Aarey Dairy Product Portfolio
Brands

1.Aarey milk
2.Aarey Energee

3.Aarey Lassi

The above mentioned brands are the prominent products under the Aarey Dairy product portfolio.

Aarey Dairy SWOT Analysis
Aarey Dairy Strengths

Below are the Strengths in the SWOT Analysis of Aarey Dairy:

1.One of the most popular brand in Mumbai

2. Trusted for its quality and hygiene

3.Stong network of AareySaritas, selling Aarey milk and milk products

4. Products available at affordable price

5.Strong brand recognition and recall

6.Milk and milk products being a necessity, there would always be demand

7.Strategic location of Aarey booths, outside railway stations, colleges, offices, etc.

8.Efficient supply network, supplying milk to most parts of Mumbai

9.Aarey milk colony which is a major tourist attraction

Aarey Dairy Weaknesses

Here are the weaknesses in the Aarey Dairy SWOT Analysis:

1.Strong competition from milk companies like Amul and local dairies means limited market share

2.Milk and milk products being perishable have lower shelf life

3.Major presence only in Mumbai and no other place

Aarey Dairy Opportunities

Following are the Opportunities in Aarey Dairy SWOT Analysis:

1.Increase penetration into other cities

2.Tie ups with sports competitions, youth fests, gymnasiums, schools, etc.
3.To promote milk as a healthy and nutritious drink

4.Replacement of beverages like aerated drinks

5.Open Aarey Cafes serving milk and milk products like tea, coffee, lassi, energee; where one can sit and socialise

6.Health consciousness of people

Aarey Dairy Threats

The threats in the SWOT Analysis of Aarey Dairy are as mentioned:

1.Inflation and increased fuel cost causing increase in price of the product

2.Strong competition from other established brands

3.Lower entry barriers for competitors

Aarey Dairy Competition
Competitors

Below are the top 3 Aarey Dairy competitors:

1.Amul milk
2.Mother Dairy
3.Mahananda dairy


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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