Aarey Dairy SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Aarey Dairy is one of the leading brands in the food & beverages sector. Aarey Dairy SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Aarey Dairy:

Aarey Dairy Strengths

  1. One of the most popular brand in Mumbai
  2. Trusted for its quality and hygiene
  3. Stong network of AareySaritas, selling Aarey milk and milk products
  4. Products available at affordable price
  5. Strong brand recognition and recall
  6. Milk and milk products being a necessity, there would always be demand
  7. Strategic location of Aarey booths, outside railway stations, colleges, offices, etc.
  8. Efficient supply network, supplying milk to most parts of Mumbai
  9. Aarey milk colony which is a major tourist attraction

Above are the strengths in the SWOT Analysis of Aarey Dairy. The strengths of Aarey Dairy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Aarey Dairy Weaknesses

  1. Strong competition from milk companies like Amul and local dairies means limited market share
  2. Milk and milk products being perishable have lower shelf life
  3. Major presence only in Mumbai and no other place

These were the weaknesses in the Aarey Dairy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Aarey Dairy Opportunities

  1. Increase penetration into other cities
  2. Tie ups with sports competitions, youth fests, gymnasiums, schools, etc.
  3. To promote milk as a healthy and nutritious drink
  4. Replacement of beverages like aerated drinks
  5. Open Aarey Cafes serving milk and milk products like tea, coffee, lassi, energee; where one can sit and socialise
  6. Health consciousness of people

Above we covered the opportunities in Aarey Dairy SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Aarey Dairy Threats

  1. Inflation and increased fuel cost causing increase in price of the product
  2. Strong competition from other established brands
  3. Lower entry barriers for competitors

The threats in the SWOT Analysis of Aarey Dairy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Aarey Dairy SWOT analysis.

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About Aarey Dairy

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Aarey Dairy Overview
Parent Company

Dairy Development Department, Maharashtra State(India)


Milk Products


Food & Beverages

Tagline/ Slogan



One of the most scientifically advanced dairy in India producing clean and unadulterated milk and milk products

Aarey Dairy STP

Anyone who needs milk and milk products

Target Market

Families from lower class and middle class


As Mumbai’s own dairy producing good quality, unadulterated milk and milk products

Aarey Dairy Product Portfolio

1.Aarey milk
2.Aarey Energee

3.Aarey Lassi

The above mentioned brands are the prominent products under the Aarey Dairy product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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