Aarey Dairy SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 7172

SWOT analysis of Aarey Dairy analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aarey Dairy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aarey Dairy to benchmark its business & performance as compared to the competitors and industry. Aarey Dairy is one of the leading brands in the food & beverages sector. The table below also lists the top Aarey Dairy competitors and elaborates Aarey Dairy market segmentation, target group, positioning & Unique Selling Proposition (USP).

Aarey Dairy SWOT, Competitors, Marketing STP & Brand analysis Table
Aarey Dairy Brand Analysis
Parent Company

Dairy Development Department, Maharashtra State(India)

Category

Milk Products

Sector

Food & Beverages

Tagline/ Slogan

-

USP

One of the most scientifically advanced dairy in India producing clean and unadulterated milk and milk products

Aarey Dairy STP
Segment

Anyone who needs milk and milk products

Target Group

Families from lower class and middle class

Positioning

As Mumbai’s own dairy producing good quality, unadulterated milk and milk products

Aarey Dairy Product Portfolio
Brands

1.Aarey milk
2.Aarey Energee

3.Aarey Lassi

The above mentioned brands are the prominent products under the Aarey Dairy product portfolio.

Aarey Dairy SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aarey Dairy. Strengths are:

1.One of the most popular brand in Mumbai

2. Trusted for its quality and hygiene

3.Stong network of AareySaritas, selling Aarey milk and milk products

4. Products available at affordable price

5.Strong brand recognition and recall

6.Milk and milk products being a necessity, there would always be demand

7.Strategic location of Aarey booths, outside railway stations, colleges, offices, etc.

8.Efficient supply network, supplying milk to most parts of Mumbai

9.Aarey milk colony which is a major tourist attraction

Weaknesses

Here are the weaknesses in the Aarey Dairy SWOT Analysis:

1.Strong competition from milk companies like Amul and local dairies means limited market share

2.Milk and milk products being perishable have lower shelf life

3.Major presence only in Mumbai and no other place

Opportunities

Following are the Opportunities in Aarey Dairy SWOT Analysis:

1.Increase penetration into other cities

2.Tie ups with sports competitions, youth fests, gymnasiums, schools, etc.
3.To promote milk as a healthy and nutritious drink

4.Replacement of beverages like aerated drinks

5.Open Aarey Cafes serving milk and milk products like tea, coffee, lassi, energee; where one can sit and socialise

6.Health consciousness of people

Threats

The threats in the SWOT Analysis of Aarey Dairy are as mentioned:

1.Inflation and increased fuel cost causing increase in price of the product

2.Strong competition from other established brands

3.Lower entry barriers for competitors

Aarey Dairy Competition
Competitors

Below are the top 3 Aarey Dairy competitors:

1.Amul milk
2.Mother Dairy
3.Mahananda dairy

The brandguide table above concludes the Aarey Dairy SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aarey Dairy. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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