Published in Food & Beverages category by MBA Skool Team
Aarey Dairy is one of the leading brands in the food & beverages sector. Aarey Dairy SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Aarey Dairy:
Stong network of AareySaritas, selling Aarey milk and milk products
Products available at affordable price
Strong brand recognition and recall
Milk and milk products being a necessity, there would always be demand
Strategic location of Aarey booths, outside railway stations, colleges, offices, etc.
Efficient supply network, supplying milk to most parts of Mumbai
Aarey milk colony which is a major tourist attraction
Above are the strengths in the SWOT Analysis of Aarey Dairy. The strengths of Aarey Dairy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Aarey Dairy Weaknesses
Strong competition from milk companies like Amul and local dairies means limited market share
Milk and milk products being perishable have lower shelf life
Major presence only in Mumbai and no other place
These were the weaknesses in the Aarey Dairy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Aarey Dairy Opportunities
Increase penetration into other cities
Tie ups with sports competitions, youth fests, gymnasiums, schools, etc.
To promote milk as a healthy and nutritious drink
Replacement of beverages like aerated drinks
Open Aarey Cafes serving milk and milk products like tea, coffee, lassi, energee; where one can sit and socialise
Health consciousness of people
Above we covered the opportunities in Aarey Dairy SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Aarey Dairy Threats
Inflation and increased fuel cost causing increase in price of the product
Strong competition from other established brands
Lower entry barriers for competitors
The threats in the SWOT Analysis of Aarey Dairy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
The above mentioned brands are the prominent products under the Aarey Dairy product portfolio.
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