Aarey Dairy SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Aarey Dairy, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Aarey Dairy is one of the leading brands in the food & beverages sector. The article below lists the Aarey Dairy SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
The strengths of Aarey Dairy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Aarey Dairy :
1.One of the most popular brand in Mumbai
2. Trusted for its quality and hygiene
3.Stong network of AareySaritas, selling Aarey milk and milk products
4. Products available at affordable price
5.Strong brand recognition and recall
6.Milk and milk products being a necessity, there would always be demand
7.Strategic location of Aarey booths, outside railway stations, colleges, offices, etc.
8.Efficient supply network, supplying milk to most parts of Mumbai
9.Aarey milk colony which is a major tourist attraction
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Aarey Dairy SWOT Analysis:
1.Strong competition from milk companies like Amul and local dairies means limited market share
2.Milk and milk products being perishable have lower shelf life
3.Major presence only in Mumbai and no other place
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Aarey Dairy SWOT Analysis:
1.Increase penetration into other cities
2.Tie ups with sports competitions, youth fests, gymnasiums, schools, etc.
3.To promote milk as a healthy and nutritious drink
4.Replacement of beverages like aerated drinks
5.Open Aarey Cafes serving milk and milk products like tea, coffee, lassi, energee; where one can sit and socialise
6.Health consciousness of people
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Aarey Dairy are as mentioned:
1.Inflation and increased fuel cost causing increase in price of the product
2.Strong competition from other established brands
3.Lower entry barriers for competitors
Read Similar SWOT analysis
Hence this concludes the Aarey Dairy SWOT analysis.
Continue reading more about the brand/company.
About Aarey Dairy
|Aarey Dairy Overview|
Dairy Development Department, Maharashtra State(India)
One of the most scientifically advanced dairy in India producing clean and unadulterated milk and milk products
|Aarey Dairy STP|
Anyone who needs milk and milk products
Families from lower class and middle class
As Mumbai’s own dairy producing good quality, unadulterated milk and milk products
|Aarey Dairy Product Portfolio|
The above mentioned brands are the prominent products under the Aarey Dairy product portfolio.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Aarey Dairy. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
All Business Sections
Write for Us