Aarey Dairy SWOT Analysis

Aarey Dairy SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Aarey Dairy, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Aarey Dairy is one of the leading brands in the food & beverages sector. The article below lists the Aarey Dairy SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Aarey Dairy Strengths

The strengths of Aarey Dairy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Aarey Dairy :

1.One of the most popular brand in Mumbai

2. Trusted for its quality and hygiene

3.Stong network of AareySaritas, selling Aarey milk and milk products

4. Products available at affordable price

5.Strong brand recognition and recall

6.Milk and milk products being a necessity, there would always be demand

7.Strategic location of Aarey booths, outside railway stations, colleges, offices, etc.

8.Efficient supply network, supplying milk to most parts of Mumbai

9.Aarey milk colony which is a major tourist attraction

Aarey Dairy Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Aarey Dairy SWOT Analysis:

1.Strong competition from milk companies like Amul and local dairies means limited market share

2.Milk and milk products being perishable have lower shelf life

3.Major presence only in Mumbai and no other place

Aarey Dairy Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Aarey Dairy SWOT Analysis:

1.Increase penetration into other cities

2.Tie ups with sports competitions, youth fests, gymnasiums, schools, etc.
3.To promote milk as a healthy and nutritious drink

4.Replacement of beverages like aerated drinks

5.Open Aarey Cafes serving milk and milk products like tea, coffee, lassi, energee; where one can sit and socialise

6.Health consciousness of people

Aarey Dairy Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Aarey Dairy are as mentioned:

1.Inflation and increased fuel cost causing increase in price of the product

2.Strong competition from other established brands

3.Lower entry barriers for competitors

Hence this concludes the Aarey Dairy SWOT analysis.

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About Aarey Dairy

Aarey Dairy Overview
Parent Company	Dairy Development Department, Maharashtra State(India)
Category	Milk Products
Sector	Food & Beverages
Tagline/ Slogan	-
USP	One of the most scientifically advanced dairy in India producing clean and unadulterated milk and milk products
Aarey Dairy STP
Segmentation	Anyone who needs milk and milk products
Target Market	Families from lower class and middle class
Positioning	As Mumbai’s own dairy producing good quality, unadulterated milk and milk products
Aarey Dairy Product Portfolio
Brands	1.Aarey milk 2.Aarey Energee 3.Aarey Lassi The above mentioned brands are the prominent products under the Aarey Dairy product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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