Aarey Dairy SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5766

SWOT Analysis of Aarey Dairy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aarey Dairy

Parent Company

Dairy Development Department, Maharashtra State(India)


Milk Products


Food and Beverages

Tagline/ Slogan



One of the most scientifically advanced dairy in India producing clean and unadulterated milk and milk products



Anyone who needs milk and milk products

Target Group

Families from lower class and middle class


As Mumbai’s own dairy producing good quality, unadulterated milk and milk products

Product Portfolio


1.Aarey milk
2.Aarey Energee

3.Aarey Lassi

SWOT Analysis


1.One of the most popular brand in Mumbai

2. Trusted for its quality and hygiene

3.Stong network of AareySaritas, selling Aarey milk and milk products

4. Products available at affordable price

5.Strong brand recognition and recall

6.Milk and milk products being a necessity, there would always be demand

7.Strategic location of Aarey booths, outside railway stations, colleges, offices, etc.

8.Efficient supply network, supplying milk to most parts of Mumbai

9.Aarey milk colony which is a major tourist attraction


1.Strong competition from milk companies like Amul and local dairies means limited market share

2.Milk and milk products being perishable have lower shelf life

3.Major presence only in Mumbai and no other place


1.Increase penetration into other cities

2.Tie ups with sports competitions, youth fests, gymnasiums, schools, etc.
3.To promote milk as a healthy and nutritious drink

4.Replacement of beverages like aerated drinks

5.Open Aarey Cafes serving milk and milk products like tea, coffee, lassi, energee; where one can sit and socialise

6.Health consciousness of people


1.Inflation and increased fuel cost causing increase in price of the product

2.Strong competition from other established brands

3.Lower entry barriers for competitors



1.Amul milk
2.Mother Dairy
3.Mahananda dairy

The table above concludes the Aarey Dairy SWOT analysis along with its marketing and brand parameters.


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