Heinz SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Heinz is one of the leading brands in the food & beverages sector. Heinz SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Heinz:

Heinz Strengths

  1. A globally recognized brand, high brand equity
  2. Presence in over 200 countries
  3. An employee strength of over 30,000
  4. Strong subsidiary brands like Complan, Glucon-D, Farex, T.G.I. Friday’s, Ore-Ida, Lea &Perrins, Watties, etc.
  5. A diverse product portfolio consisting of thousands of products
  6. Number one in American Customer Satisfaction Index in 2011
  7. Effective CSR in the field of energy usage, water conservation, reduction of greenhouse gases, etc. and successful implementation of ‘Heinz Micronutrient Campaign’
  8. Strong R&D
  9. Strong financial muscle

Above are the strengths in the SWOT Analysis of Heinz. The strengths of Heinz looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Heinz Weaknesses

  1. A few Advertising controversy and the resulting opposition caused problems
  2. Strong competition means limited market share growth

These were the weaknesses in the Heinz SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Heinz Opportunities

  1. Increase its reach in untapped markets
  2. Acquire other companies and competition
  3. Increase market share in developing economies

Above we covered the opportunities in Heinz SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Heinz Threats

  1. Global economic slowdown and instability
  2. Increase in cost of raw materials

The threats in the SWOT Analysis of Heinz are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Heinz SWOT analysis.

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About Heinz

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Heinz Overview
Parent Company

The Heinz Kraft Company


Food Products


Food & Beverages

Tagline/ Slogan

57 varieties; No one grows ketchup like Heinz


Leading global foods company with substantial market share and worldwide presence

Heinz STP

People looking for variety of food products like ketchups, infant food, frozen foods, soups, etc.

Target Market

All age groups, middle and upper class


A superior quality global foods brand

Heinz Product Portfolio

1. Heinz Tomato Ketchup

2. Complan

3. Sampriti

4. Glucon-D

The above mentioned brands are the prominent products under the Heinz product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Heinz. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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