H. J. Heinz Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

H. J. Heinz Company

Food Products

Food & Beverages

57 varieties; No one grows ketchup like Heinz

Leading global foods company with substantial market share and worldwide presence

People looking for variety of food products like ketchups, infant food, frozen foods, soups, etc.

All age groups, middle and upper class

A superior quality global foods brand

1.Heinz Tomato Ketchup
2.Complan
3.Sampriti
4.Glucon-D

The above mentioned brands are the prominent products under the H. J. Heinz Company product portfolio.

Below are the Strengths in the SWOT Analysis of H. J. Heinz Company:

1. A globally recognized brand, high brand equity
2. Presence in over 200 countries
3. An employee strength of over 32,000
4. Strong subsidiary brands like Complan, Glucon-D, Farex, T.G.I. Friday’s, Ore-Ida, Lea &Perrins, Watties, etc.

5.A diverse product portfolio consisting of thousands of products

6.Number one in American Customer Satisfaction Index in 2011

7.Effective CSR in the field of energy usage, water conservation, reduction of greenhouse gases, etc. and successful implementation of ‘Heinz Micronutrient Campaign’

8. Strong R&D

9. Strong financial muscle

Here are the weaknesses in the H. J. Heinz Company SWOT Analysis:

1. A few Advertising controversy and the resulting opposition caused problems
2.Strong competition means limited market share growth

Following are the Opportunities in H. J. Heinz Company SWOT Analysis:

1.Increase its reach in untapped markets
2.Acquire other companies and competition
3.Increase market share in developing economies

The threats in the SWOT Analysis of H. J. Heinz Company are as mentioned:

1.Global economic slowdown and instability
2.Increase in cost of raw materials

Below are the top 8 H. J. Heinz Company competitors:

1. Unilever
2. Nestle Ltd
3. Del Monte Foods
4. Campbell Soup
5.ConAgra Foods

6.Kraft Foods

7.Tyson Foods

8.ADM