H. J. Heinz Company SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 14770

SWOT analysis of H. J. Heinz Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. In H. J. Heinz Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like H. J. Heinz Company to benchmark its business & performance as compared to the competitors and industry. H. J. Heinz Company is one of the leading brands in the food & beverages sector. The table below also lists the top H. J. Heinz Company competitors and elaborates H. J. Heinz Company market segmentation, target group, positioning & Unique Selling Proposition (USP).

H. J. Heinz Company SWOT, Competitors, Marketing STP & Brand analysis Table
H. J. Heinz Company Brand Analysis
Parent Company

H. J. Heinz Company


Food Products


Food & Beverages

Tagline/ Slogan

57 varieties; No one grows ketchup like Heinz


Leading global foods company with substantial market share and worldwide presence

H. J. Heinz Company STP

People looking for variety of food products like ketchups, infant food, frozen foods, soups, etc.

Target Group

All age groups, middle and upper class


A superior quality global foods brand

H. J. Heinz Company Product Portfolio

1.Heinz Tomato Ketchup

The above mentioned brands are the prominent products under the H. J. Heinz Company product portfolio.

H. J. Heinz Company SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of H. J. Heinz Company. Strengths are:

1. A globally recognized brand, high brand equity
2. Presence in over 200 countries
3. An employee strength of over 32,000
4. Strong subsidiary brands like Complan, Glucon-D, Farex, T.G.I. Friday’s, Ore-Ida, Lea &Perrins, Watties, etc.

5.A diverse product portfolio consisting of thousands of products

6.Number one in American Customer Satisfaction Index in 2011

7.Effective CSR in the field of energy usage, water conservation, reduction of greenhouse gases, etc. and successful implementation of ‘Heinz Micronutrient Campaign’

8. Strong R&D

9. Strong financial muscle


Here are the weaknesses in the H. J. Heinz Company SWOT Analysis:

1. A few Advertising controversy and the resulting opposition caused problems
2.Strong competition means limited market share growth


Following are the Opportunities in H. J. Heinz Company SWOT Analysis:

1.Increase its reach in untapped markets
2.Acquire other companies and competition
3.Increase market share in developing economies


The threats in the SWOT Analysis of H. J. Heinz Company are as mentioned:

1.Global economic slowdown and instability
2.Increase in cost of raw materials

H. J. Heinz Company Competition

Below are the top 8 H. J. Heinz Company competitors:

1. Unilever
2. Nestle Ltd
3. Del Monte Foods
4. Campbell Soup
5.ConAgra Foods

6.Kraft Foods

7.Tyson Foods


The brandguide table above concludes the H. J. Heinz Company SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to H. J. Heinz Company. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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