H. J. Heinz Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of H. J. Heinz Company analyses the brand by its strengths, weaknesses, opportunities & threats. In H. J. Heinz Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like H. J. Heinz Company to benchmark its business & performance as compared to the competitors. H. J. Heinz Company is one of the leading brands in the food & beverages sector.

The table below lists the H. J. Heinz Company SWOT (Strengths, Weaknesses, Opportunities, Threats), top H. J. Heinz Company competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

H. J. Heinz Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
H. J. Heinz Company Brand Analysis
Parent Company

H. J. Heinz Company


Food Products


Food & Beverages

Tagline/ Slogan

57 varieties; No one grows ketchup like Heinz


Leading global foods company with substantial market share and worldwide presence

H. J. Heinz Company STP

People looking for variety of food products like ketchups, infant food, frozen foods, soups, etc.

Target Group

All age groups, middle and upper class


A superior quality global foods brand

H. J. Heinz Company Product Portfolio

1.Heinz Tomato Ketchup

The above mentioned brands are the prominent products under the H. J. Heinz Company product portfolio.

SWOT Analysis of H. J. Heinz Company
H. J. Heinz Company Strengths

Below are the Strengths in the SWOT Analysis of H. J. Heinz Company:

1. A globally recognized brand, high brand equity
2. Presence in over 200 countries
3. An employee strength of over 32,000
4. Strong subsidiary brands like Complan, Glucon-D, Farex, T.G.I. Friday’s, Ore-Ida, Lea &Perrins, Watties, etc.

5.A diverse product portfolio consisting of thousands of products

6.Number one in American Customer Satisfaction Index in 2011

7.Effective CSR in the field of energy usage, water conservation, reduction of greenhouse gases, etc. and successful implementation of ‘Heinz Micronutrient Campaign’

8. Strong R&D

9. Strong financial muscle

H. J. Heinz Company Weaknesses

Here are the weaknesses in the H. J. Heinz Company SWOT Analysis:

1. A few Advertising controversy and the resulting opposition caused problems
2.Strong competition means limited market share growth

H. J. Heinz Company Opportunities

Following are the Opportunities in H. J. Heinz Company SWOT Analysis:

1.Increase its reach in untapped markets
2.Acquire other companies and competition
3.Increase market share in developing economies

H. J. Heinz Company Threats

The threats in the SWOT Analysis of H. J. Heinz Company are as mentioned:

1.Global economic slowdown and instability
2.Increase in cost of raw materials

H. J. Heinz Company Competition
H. J. Heinz Company Competitors

Below are the top 8 competitors of H. J. Heinz Company:

1. Unilever
2. Nestle Ltd
3. Del Monte Foods
4. Campbell Soup
5.ConAgra Foods

6.Kraft Foods

7.Tyson Foods


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to H. J. Heinz Company. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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