H. J. Heinz Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

H. J. Heinz Company SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of H. J. Heinz Company, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like H. J. Heinz Company to benchmark its business & performance as compared to the competitors, and make strategic improvements. H. J. Heinz Company is one of the leading brands in the food & beverages sector.

The article below lists the H. J. Heinz Company SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the H. J. Heinz Company SWOT Analysis:

SWOT Analysis of H. J. Heinz Company

For H. J. Heinz Company, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

H. J. Heinz Company Strengths

The strengths of H. J. Heinz Company looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of H. J. Heinz Company :

1. A globally recognized brand, high brand equity
2. Presence in over 200 countries
3. An employee strength of over 32,000
4. Strong subsidiary brands like Complan, Glucon-D, Farex, T.G.I. Friday’s, Ore-Ida, Lea &Perrins, Watties, etc.

5.A diverse product portfolio consisting of thousands of products

6.Number one in American Customer Satisfaction Index in 2011

7.Effective CSR in the field of energy usage, water conservation, reduction of greenhouse gases, etc. and successful implementation of ‘Heinz Micronutrient Campaign’

8. Strong R&D

9. Strong financial muscle

H. J. Heinz Company Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the H. J. Heinz Company SWOT Analysis:

1. A few Advertising controversy and the resulting opposition caused problems
2.Strong competition means limited market share growth

H. J. Heinz Company Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in H. J. Heinz Company SWOT Analysis:

1.Increase its reach in untapped markets
2.Acquire other companies and competition
3.Increase market share in developing economies

H. J. Heinz Company Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of H. J. Heinz Company are as mentioned:

1.Global economic slowdown and instability
2.Increase in cost of raw materials

H. J. Heinz Company Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of H. J. Heinz Company:

1. Unilever
2. Nestle Ltd
3. Del Monte Foods
4. Campbell Soup
5.ConAgra Foods

6.Kraft Foods

7.Tyson Foods


Hence this concludes the H. J. Heinz Company SWOT analysis.

Continue reading more about the brand/company.

About H. J. Heinz Company

H. J. Heinz Company Overview
Parent Company

H. J. Heinz Company


Food Products


Food & Beverages

Tagline/ Slogan

57 varieties; No one grows ketchup like Heinz


Leading global foods company with substantial market share and worldwide presence

H. J. Heinz Company STP

People looking for variety of food products like ketchups, infant food, frozen foods, soups, etc.

Target Market

All age groups, middle and upper class


A superior quality global foods brand

H. J. Heinz Company Product Portfolio

1.Heinz Tomato Ketchup

The above mentioned brands are the prominent products under the H. J. Heinz Company product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to H. J. Heinz Company. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin