H. J. Heinz Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of H. J. Heinz Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. In H. J. Heinz Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like H. J. Heinz Company to benchmark its business & performance as compared to the competitors and industry. As of 2020, H. J. Heinz Company is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top H. J. Heinz Company competitors and includes H. J. Heinz Company target market, segmentation, positioning & Unique Selling Proposition (USP).

H. J. Heinz Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
H. J. Heinz Company Brand Analysis
Parent Company

H. J. Heinz Company

Category

Food Products

Sector

Food & Beverages

Tagline/ Slogan

57 varieties; No one grows ketchup like Heinz

USP

Leading global foods company with substantial market share and worldwide presence

H. J. Heinz Company STP
H. J. Heinz Company Segmentation

People looking for variety of food products like ketchups, infant food, frozen foods, soups, etc.

H. J. Heinz Company Target Market

All age groups, middle and upper class

H. J. Heinz Company Positioning

A superior quality global foods brand

H. J. Heinz Company Product Portfolio
Brands

1.Heinz Tomato Ketchup
2.Complan
3.Sampriti
4.Glucon-D

The above mentioned brands are the prominent products under the H. J. Heinz Company product portfolio.

H. J. Heinz Company SWOT Analysis
H. J. Heinz Company Strengths

Below are the Strengths in the SWOT Analysis of H. J. Heinz Company:

1. A globally recognized brand, high brand equity
2. Presence in over 200 countries
3. An employee strength of over 32,000
4. Strong subsidiary brands like Complan, Glucon-D, Farex, T.G.I. Friday’s, Ore-Ida, Lea &Perrins, Watties, etc.

5.A diverse product portfolio consisting of thousands of products

6.Number one in American Customer Satisfaction Index in 2011

7.Effective CSR in the field of energy usage, water conservation, reduction of greenhouse gases, etc. and successful implementation of ‘Heinz Micronutrient Campaign’

8. Strong R&D

9. Strong financial muscle

H. J. Heinz Company Weaknesses

Here are the weaknesses in the H. J. Heinz Company SWOT Analysis:

1. A few Advertising controversy and the resulting opposition caused problems
2.Strong competition means limited market share growth

H. J. Heinz Company Opportunities

Following are the Opportunities in H. J. Heinz Company SWOT Analysis:

1.Increase its reach in untapped markets
2.Acquire other companies and competition
3.Increase market share in developing economies

H. J. Heinz Company Threats

The threats in the SWOT Analysis of H. J. Heinz Company are as mentioned:

1.Global economic slowdown and instability
2.Increase in cost of raw materials

H. J. Heinz Company Competition
Competitors

Below are the top 8 H. J. Heinz Company competitors:

1. Unilever
2. Nestle Ltd
3. Del Monte Foods
4. Campbell Soup
5.ConAgra Foods

6.Kraft Foods

7.Tyson Foods

8.ADM


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to H. J. Heinz Company. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin